Why SharePoint 2010 may not be the Answer to the Social Intranet

Why SharePoint 2010 May Not BeThe Answer To The Social Intranet Thomas Vander Wal - InfoCloud Solutions, Inc. 2 March 2011 Intrateam :: Copenhagen

Understanding socialcomponents and what is needed to build an optimal solution

Social Tools and Fit

Social Activity Types

Personal

Collective

Community

Collaborative

Elements of CollaborationSocial Software Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object

Collaboration GroupsTraditionalGroupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object

Social Progressions• Sparks: Ideas shared• Campﬁre: Gathering of others with interests• Bonﬁre: Broader interest gathering• Torch: Honing for broad use & replication

Comfortable Spaces withPermeable Walls

The 4 rings of enterprise social tools

Enterprise Social Tool:Components for Success Tools

Enterprise Social Tool:Components for Success Capabilities Tools Interface / Ease of Use

Enterprise Social Tool: Components for Success Capabilities Tools Interface / Ease of Use Intelligence &Business Needs Sociality

Spheres of Sociality Everyone Collective Selective Personal

Enterprise Social Tool: Components for Success Capabilities Tools Interface / Ease of Use Intelligence & Expand Use &Business Needs Increase ROI Encouraging Sociality Use Social Comfort

Where SharePoint 2010has strength for social

SharePoint is a toolkit with“some” assembly required

Already used, which removes anotherdisconnected service

Platform, tool, andinterface where other work is being done.

Solid identity and formal relationship platform

Information Across Horizontals Div 1 Div 2 Div 3 Div 4 Packaging Logistics Marketing

Solid dataunderpinnings

Do your SharePoint developersknow all they need to deploy anoptimal social intranet solution?

Do they have depth understanding socialinteraction, or are theysocial tool “clickspert”

SharePoint Social Developer Needs• Deep SharePoint knowledge• Interaction design strength• Depth in complicated and complex social interactions• Social interaction design

Scaling and Functionality D A - Personal Use B - Serendipity CPeople Participating C - Mature Social Tool B D - Complex Social System A Actions InfoCloud Solutions, Inc. - 2011

Social Interaction Design• Simple communication patterns and progressions• Different design patterns to optimize use for social activity types• Optimizing for use (how to get unstuck with long term beneﬁts)• Understanding when it is the tool, interface, and/or sociality (or culture) and how to think through it to solve

Closer to Real Growth Curve

Build or buy a social intranet solution as a best ﬁt for SharePoint 2010

Key Questions...

SharePoint experienced developer with time?

Do you have developers& designers with social software development experience?

Abilities to modifySharePoint to customize deeply if needed?

Are the social tools the developers priority?

If one or more “no”answers, it could be well worth it to consider options

Options...

General Advantages• Advantages: • Quick up and running social tools • Optimizing more difﬁcult elements is done • Continual iterations and improvements

Built On Top of SP 2010• Advantages: •Data (metadata) integrated tightly with SharePoint (bonus for search) •Tight integration with SharePoint strengths •One common platform

Built On Top of SP 2010• Disadvantages: • Can be limited to data and interface options (5 star ratings) • Waiting for improvements on top of SharePoint • 3rd party software focussed administrator / developer needed

Built On Top of SP 2010• Newsgator• Telligent

SharePoint Plug-ins• Advantages: •Iterations and innovations at its own pace •Quick cycle to get up and running •Getting best tools to ﬁt your problems and culture •Heavy focus on social interactions •Often many years developing and iterating •Often embracing complicated and complex needs

SharePoint Plug-ins• Disadvantages: • Lack of perfect integration with SharePoint • Need additional admin or developer skills • Data / metadata stored outside SharePoint (search and aggregation implications) • Can be lag time to update when MS iterates SharePoint

SP 2010 Plug-in• Jive• Socialtext• Traction• Socialcast (activity stream and communication platform)• Many more...

Mange Tak!

URL: http://infocloudsolutions.comE-mail: thomas@infocloudsolutions.comAIM: vanderwalSkype: tjvanderwalTwitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2011

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Why SharePoint 2010 may not be the Answer to the Social Intranet

by Thomas Vander Wal

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Why SharePoint 2010 may not be the Answer to the Social Intranet Presentation Transcript