What Urban Planning Can Teach Us About Social Business Design

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A co-presentation with Gordon Ross and Thomas Vander Wal focussing on what the corpus of urban planning can help to better understanding of not only how humans interact at scale, but how to best set the bar for where our social platforms must head in the near future and provide better enablement for embracing how humans are social.

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What Urban Planning Can Teach Us About Social Business Design

  1. 1. What Urban Planning Can Teach Us About Social Business Design Gordon Ross & Thomas Vander WalEnterprise 2.0 Conference :: Santa Clara, CA :: November 2011
  2. 2. Who is Thomas?
  3. 3. 2008
  4. 4. INY
  5. 5. 1960
  6. 6. Design  Genre OutputSymbolic  &  Visual  Communica9ons Typography  &  adver9sing,  books,   magazines,    film,  photography,  television,   computer  graphics,  visual  designs  for   websites  (domain  of  graphic  designers)Material  Object Everyday  “products”:  clothing,  domes9c   objects,  tools,  instruments,  machinery,   vehicle  (domain  of  industrial  designers)Ac9vi9es  and  Organized  Services Logis9cs,  opera9ons,  schedules,   bureaucracies,  cause  and  effect  systems   (domain  of  management,  process   engineers,  bureaucrats)Complex  Systems  or  Environments  for   Buildings,  structures,  streets,  Living,  Working,  Playing,  and  Learning neighbourhoods,  towns,  ci<es  (domain  of   urban  planners,  architects,  systems   engineers) Source: Wicked Problems in Design Thinking, Richard Buchanan; Margolin, V., & Buchanan, R. (1995). The Idea of Design. Cambridge: MIT Press
  7. 7. MARXISM TAYLORISM (Karl) (Fred)
  8. 8. Planning isthe guidanceof futureaction - John Forester
  9. 9. Planning is described as aforward looking activitythat selects from the pastthose elements thatare useful in analyzing existingconditions and form a vantagepoint of the future; - John Friedmannthe changes  that  are thought to be desirable and how they might bebrought about. 
  10. 10. Planning attempts to linkscientific and technicalknowledge to actions in thepublic domain. Planning is concerned withmaking decisions and - John Friedmanninforming actions in waysthat are socially rational. 
  11. 11. KNOWLEDGEACTIONPUBLIC DOMAIN
  12. 12. KNOWLEDGEACTIONPUBLIC DOMAINSOCIETY
  13. 13. KNOWLEDGEACTIONPUBLIC DOMAINSOCIETYSOCIAL BUSINESS
  14. 14. KNOWLEDGEACTIONSOCIAL BUSINESS
  15. 15. THE PITCH
  16. 16. the practice ofsocialtransformationis planning
  17. 17. E2.0 / Social Biz isabout the socialtransformation ofwork
  18. 18. you areplanners**note: you just don’t know it yet
  19. 19. 1MANIPULATIVEKNOWLEDGE
  20. 20. 2APPRECIATIVEKNOWLEDGE
  21. 21. SocialScaling
  22. 22. Scaling and Functionality D A - Personal Use B - Serendipity CPeople Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2011
  23. 23. Dave Snowden’sCynefin Framework
  24. 24. Physical Social Scaling
  25. 25. Scaling of Human Settlements D A - Hamlet B - Village C C - Town# of People B D - City A Land Size InfoCloud Solutions, Inc. - 2011
  26. 26. Santana Row
  27. 27. Lessons of Physical Social Scaling
  28. 28. CruiseDirector /Community Leader
  29. 29. Social Roles• Sharer • Contextualizer• Lurker • Interloper• Writer / Creator • Infovore• Editor • Learner• Curator • Monitor• Connector • Councilor• Synthesizer • Gossip• Theorizer • Critic• Mitigator • Expert• Negotiator • Broadcaster / Rebroadcaster
  30. 30. Simple :: Blocks
  31. 31. Complicated :: Grids
  32. 32. Complex :: Fractals
  33. 33. Social Comfort
  34. 34. Social Comfort with People
  35. 35. Social Comfort with Tools
  36. 36. Social Comfort with Content
  37. 37. Paving Emergent Paths
  38. 38. SPACE vsPLACE
  39. 39. SPACE =GEOMETRYPLACE =EXPERIENCE
  40. 40. THE CITY ISNOT A TREE
  41. 41. SAFE FAIL vsFAIL SAFE
  42. 42. UTOPIANVISIONS OFTHE FUTURE
  43. 43. THE MAP IS NOTTHE TERRITORY(aka MIND THEPLATONIC FOLD)
  44. 44. Thank you!Gordon Ross &Thomas Vander Wal@gordonr@vanderwal

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