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What Urban Planning Can Teach Us About Social Business Design

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A co-presentation with Gordon Ross and Thomas Vander Wal focussing on what the corpus of urban planning can help to better understanding of not only how humans interact at scale, but how to best set …

A co-presentation with Gordon Ross and Thomas Vander Wal focussing on what the corpus of urban planning can help to better understanding of not only how humans interact at scale, but how to best set the bar for where our social platforms must head in the near future and provide better enablement for embracing how humans are social.

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  • 1. What Urban Planning Can Teach Us About Social Business Design Gordon Ross & Thomas Vander WalEnterprise 2.0 Conference :: Santa Clara, CA :: November 2011
  • 2. Who is Thomas?
  • 3. 2008
  • 4. INY
  • 5. 1960
  • 6. Design  Genre OutputSymbolic  &  Visual  Communica9ons Typography  &  adver9sing,  books,   magazines,    film,  photography,  television,   computer  graphics,  visual  designs  for   websites  (domain  of  graphic  designers)Material  Object Everyday  “products”:  clothing,  domes9c   objects,  tools,  instruments,  machinery,   vehicle  (domain  of  industrial  designers)Ac9vi9es  and  Organized  Services Logis9cs,  opera9ons,  schedules,   bureaucracies,  cause  and  effect  systems   (domain  of  management,  process   engineers,  bureaucrats)Complex  Systems  or  Environments  for   Buildings,  structures,  streets,  Living,  Working,  Playing,  and  Learning neighbourhoods,  towns,  ci<es  (domain  of   urban  planners,  architects,  systems   engineers) Source: Wicked Problems in Design Thinking, Richard Buchanan; Margolin, V., & Buchanan, R. (1995). The Idea of Design. Cambridge: MIT Press
  • 7. MARXISM TAYLORISM (Karl) (Fred)
  • 8. Planning isthe guidanceof futureaction - John Forester
  • 9. Planning is described as aforward looking activitythat selects from the pastthose elements thatare useful in analyzing existingconditions and form a vantagepoint of the future; - John Friedmannthe changes  that  are thought to be desirable and how they might bebrought about. 
  • 10. Planning attempts to linkscientific and technicalknowledge to actions in thepublic domain. Planning is concerned withmaking decisions and - John Friedmanninforming actions in waysthat are socially rational. 
  • 11. KNOWLEDGEACTIONPUBLIC DOMAIN
  • 12. KNOWLEDGEACTIONPUBLIC DOMAINSOCIETY
  • 13. KNOWLEDGEACTIONPUBLIC DOMAINSOCIETYSOCIAL BUSINESS
  • 14. KNOWLEDGEACTIONSOCIAL BUSINESS
  • 15. THE PITCH
  • 16. the practice ofsocialtransformationis planning
  • 17. E2.0 / Social Biz isabout the socialtransformation ofwork
  • 18. you areplanners**note: you just don’t know it yet
  • 19. 1MANIPULATIVEKNOWLEDGE
  • 20. 2APPRECIATIVEKNOWLEDGE
  • 21. SocialScaling
  • 22. Scaling and Functionality D A - Personal Use B - Serendipity CPeople Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2011
  • 23. Dave Snowden’sCynefin Framework
  • 24. Physical Social Scaling
  • 25. Scaling of Human Settlements D A - Hamlet B - Village C C - Town# of People B D - City A Land Size InfoCloud Solutions, Inc. - 2011
  • 26. Santana Row
  • 27. Lessons of Physical Social Scaling
  • 28. CruiseDirector /Community Leader
  • 29. Social Roles• Sharer • Contextualizer• Lurker • Interloper• Writer / Creator • Infovore• Editor • Learner• Curator • Monitor• Connector • Councilor• Synthesizer • Gossip• Theorizer • Critic• Mitigator • Expert• Negotiator • Broadcaster / Rebroadcaster
  • 30. Simple :: Blocks
  • 31. Complicated :: Grids
  • 32. Complex :: Fractals
  • 33. Social Comfort
  • 34. Social Comfort with People
  • 35. Social Comfort with Tools
  • 36. Social Comfort with Content
  • 37. Paving Emergent Paths
  • 38. SPACE vsPLACE
  • 39. SPACE =GEOMETRYPLACE =EXPERIENCE
  • 40. THE CITY ISNOT A TREE
  • 41. SAFE FAIL vsFAIL SAFE
  • 42. UTOPIANVISIONS OFTHE FUTURE
  • 43. THE MAP IS NOTTHE TERRITORY(aka MIND THEPLATONIC FOLD)
  • 44. Thank you!Gordon Ross &Thomas Vander Wal@gordonr@vanderwal

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