Tagging Today & Tomorrow
                  Thomas Vander Wal
 Presented to: Tagging Workshop - WWW Conference
        8 Ap...
So, Who Tags?


InfoCloud Solutions, Inc. - 2007
As much as 28% of
Americans have tagged
            Pew Internet Life Project: Report on Tagging
     http://www.pewintern...
Daily 7% of people on
the Web in the U.S. tag
            Pew Internet Life Project: Report on Tagging
     http://www.pew...
The “F” Word


InfoCloud Solutions, Inc. - 2007
Folksonomy


InfoCloud Solutions, Inc. - 2007
Folksonomy: Definition

   ❖   Folksonomy is the result of personal free
       tagging of pages and objects for one's own
...
Folksonomy
& 3D Tagging

InfoCloud Solutions, Inc. - 2007
Folksonomy Triad
Object                                      Identity
                      Interest




                 ...
Dual Folksonomy Triad
   Object                                      Identity
                        Interest




       ...
Finding More Objects
Object 1                Identity              Object 2




                       Metadata

         ...
4th Dimension


 InfoCloud Solutions, Inc. - 2007
Device/Service Context
  Object                                      Identity
                        Interest




       ...
Device/Service Context
  Object                                      Identity
                        Interest




       ...
1, 1, 2, 2 ?

                                     = Visual Design


Design


                                     = Softw...
Folksonomy Needs Identity


      InfoCloud Solutions, Inc. - 2007
Who & Where


 InfoCloud Solutions, Inc. - 2007
Portability
& Interoperability

  InfoCloud Solutions, Inc. - 2007
Portability
    Transfer tags and metadata
❖

        Between devices
    ❖

        Between services
    ❖

        Betwe...
Interoperability
  Consistent metadata
❖
❖ Viable identity
  Agreements to trust sharing
❖
❖ Permeable firewalls
 ❖ Interna...
Tag Spam


InfoCloud Solutions, Inc. - 2007
Solving Tag Spam

    Human
❖


    Algorithm
❖


    Combination
❖




            InfoCloud Solutions, Inc. - 2007
Gardener




InfoCloud Solutions, Inc. - 2007
InfoCloud Solutions, Inc. - 2007
Algorithm
    Control rates of publishing
❖

    White/Black lists
❖

        IP Address
    ❖

        Usernames
    ❖

 ...
Human & Algorithm


   InfoCloud Solutions, Inc. - 2007
Scaling


InfoCloud Solutions, Inc. - 2007
Scaling and Functionality
                                                          A - Personal Use
                     ...
Phases of Interaction
  Saving and tagging
❖
❖ Refinding
❖ Clicking, pivoting, exploring
❖ Searching
 ❖ One’s own tags
 ❖ O...
Personal to Social
                                           Social
                    Personal Serendipity            C...
Sociality


InfoCloud Solutions, Inc. - 2007
Social Context

Personal -                    Social -
     Capture                        Share
 ❖                       ...
Spheres of Sociality
                                      Mob
                                      Collective
          ...
Directional Sociality:
 All Relationships
  Are Not Equal
    InfoCloud Solutions, Inc. - 2007
Real Relationships
Self                           Friend

Self                           Friend

Self                     ...
Public & Private:
Reality of Partial Access

      InfoCloud Solutions, Inc. - 2007
Unequal Access




             Public
   Private




 InfoCloud Solutions, Inc. - 2007
Social Bookmarking
    Goes Social

   InfoCloud Solutions, Inc. - 2007
InfoCloud Solutions, Inc. - 2007
InfoCloud Solutions, Inc. - 2007
Apple Group
(public/private)
Top Tags
Recent
Bookmarks




Recent
Discussions
Group
Members
Introducing Tagging
  to Non-taggers

   InfoCloud Solutions, Inc. - 2007
Discovery




InfoCloud Solutions, Inc. - 2007
Introduction


InfoCloud Solutions, Inc. - 2007
Seeding




InfoCloud Solutions, Inc. - 2007
Groups


InfoCloud Solutions, Inc. - 2007
Apple Group
(public/private)
Top Tags
Recent
Bookmarks




Recent
Discussions
Group
Members
Order of Functionality


     InfoCloud Solutions, Inc. - 2007
Order of Functionality
  Primary Order
❖
 ❖ Primary functionality
 ❖ Attention focus
❖ Secondary Order
 ❖ Used less
 ❖ Anc...
Amazon Header

                 Visual Page Break (approx.)




                 Tagging Section



       20 sections on ...
Latest Activity

Reviews


Listmania!

Amazon Friends

Tags used
Products tagged
Who Determines Order
  of Functionality?
 The site owner or the
 person using the site?
     InfoCloud Solutions, Inc. - 2007
Cleaning up the
   Messiness

 InfoCloud Solutions, Inc. - 2007
Cleaning Up the Messiness

     Disambiguation
 ❖

     Integrating search
 ❖

     Stemming
 ❖

     Spelling
 ❖

     Fa...
Visualization


InfoCloud Solutions, Inc. - 2007
- Andy Edmonds @ http://surfmind.com/muzings/?p=107
Access to Data
 for Research

 InfoCloud Solutions, Inc. - 2007
Analysis &
Monitoring Tools

  InfoCloud Solutions, Inc. - 2007
Tools Needed
  Monitoring
❖
  ❖ Use
  ❖ Inbound & Outbound
  ❖ Spam
  ❖ External tagging systems
❖ Analysis
  ❖ System usa...
Tagging is Simple


  InfoCloud Solutions, Inc. - 2007
Yet there is so much
     more to do

    InfoCloud Solutions, Inc. - 2007
Contact




E-mail: thomas@infocloudsolutions.com
E-mail: thomas@vanderwal.net
AIM: vanderwal
YIM: tjvanderwal
Skype: tjva...
Tagging Today & Tomorrow - New Content
Tagging Today & Tomorrow - New Content
Tagging Today & Tomorrow - New Content
Tagging Today & Tomorrow - New Content
Tagging Today & Tomorrow - New Content
Tagging Today & Tomorrow - New Content
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Tagging Today & Tomorrow - New Content

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Keynote presentation delivered at the WWW Conference 2007 in Banff, in the Tagging Workshop. Includes much new material that has not been publicly presented.

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Tagging Today & Tomorrow - New Content

  1. 1. Tagging Today & Tomorrow Thomas Vander Wal Presented to: Tagging Workshop - WWW Conference 8 April 2007 :: Calgary, Alberta, Canada InfoCloud Solutions, Inc. - 2007
  2. 2. So, Who Tags? InfoCloud Solutions, Inc. - 2007
  3. 3. As much as 28% of Americans have tagged Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
  4. 4. Daily 7% of people on the Web in the U.S. tag Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
  5. 5. The “F” Word InfoCloud Solutions, Inc. - 2007
  6. 6. Folksonomy InfoCloud Solutions, Inc. - 2007
  7. 7. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information http://vanderwal.net/folksonomy.html InfoCloud Solutions, Inc. - 2007
  8. 8. Folksonomy & 3D Tagging InfoCloud Solutions, Inc. - 2007
  9. 9. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2007
  10. 10. Dual Folksonomy Triad Object Identity Interest Vocabulary Culture Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2007
  11. 11. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2007
  12. 12. 4th Dimension InfoCloud Solutions, Inc. - 2007
  13. 13. Device/Service Context Object Identity Interest Definition Vocabulary Context1 Metadata InfoCloud Solutions, Inc. - 2007
  14. 14. Device/Service Context Object Identity Interest Definition Vocabulary Context2 Metadata InfoCloud Solutions, Inc. - 2007
  15. 15. 1, 1, 2, 2 ? = Visual Design Design = Software Design InfoCloud Solutions, Inc. - 2007
  16. 16. Folksonomy Needs Identity InfoCloud Solutions, Inc. - 2007
  17. 17. Who & Where InfoCloud Solutions, Inc. - 2007
  18. 18. Portability & Interoperability InfoCloud Solutions, Inc. - 2007
  19. 19. Portability Transfer tags and metadata ❖ Between devices ❖ Between services ❖ Between devices and services ❖ Context sensitive ❖ Personal auto-stemming ❖ Personal auto-synonyms ❖ InfoCloud Solutions, Inc. - 2007
  20. 20. Interoperability Consistent metadata ❖ ❖ Viable identity Agreements to trust sharing ❖ ❖ Permeable firewalls ❖ Internal pointers not allowed Magic words not permeable ❖ ❖ Policy agreements Systems ❖ ❖ Persons InfoCloud Solutions, Inc. - 2007
  21. 21. Tag Spam InfoCloud Solutions, Inc. - 2007
  22. 22. Solving Tag Spam Human ❖ Algorithm ❖ Combination ❖ InfoCloud Solutions, Inc. - 2007
  23. 23. Gardener InfoCloud Solutions, Inc. - 2007
  24. 24. InfoCloud Solutions, Inc. - 2007
  25. 25. Algorithm Control rates of publishing ❖ White/Black lists ❖ IP Address ❖ Usernames ❖ URLs ❖ New user limits ❖ Pattern matching ❖ Cross posting * ❖ InfoCloud Solutions, Inc. - 2007
  26. 26. Human & Algorithm InfoCloud Solutions, Inc. - 2007
  27. 27. Scaling InfoCloud Solutions, Inc. - 2007
  28. 28. Scaling and Functionality A - Personal Use D B - Serendipity C C - Social Tagging # People Tagging Mature B D - Complex Social System A Times Object is Tagged InfoCloud Solutions, Inc. - 2007
  29. 29. Phases of Interaction Saving and tagging ❖ ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2007
  30. 30. Personal to Social Social Personal Serendipity Complex Mature X X X X Save & Tag X X X X Refind X X X Pivot & Explore X X Search - X Group Interaction InfoCloud Solutions, Inc. - 2007
  31. 31. Sociality InfoCloud Solutions, Inc. - 2007
  32. 32. Social Context Personal - Social - Capture Share ❖ ❖ Hook/Copy Point ❖ ❖ Annotate Collaborate ❖ ❖ Refind Filter ❖ ❖ Privacy Trusted Groups ❖ ❖ InfoCloud Solutions, Inc. - 2007
  33. 33. Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2007
  34. 34. Directional Sociality: All Relationships Are Not Equal InfoCloud Solutions, Inc. - 2007
  35. 35. Real Relationships Self Friend Self Friend Self Friend Self Acquaintance Self ? Stranger ? InfoCloud Solutions, Inc. - 2007
  36. 36. Public & Private: Reality of Partial Access InfoCloud Solutions, Inc. - 2007
  37. 37. Unequal Access Public Private InfoCloud Solutions, Inc. - 2007
  38. 38. Social Bookmarking Goes Social InfoCloud Solutions, Inc. - 2007
  39. 39. InfoCloud Solutions, Inc. - 2007
  40. 40. InfoCloud Solutions, Inc. - 2007
  41. 41. Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members
  42. 42. Introducing Tagging to Non-taggers InfoCloud Solutions, Inc. - 2007
  43. 43. Discovery InfoCloud Solutions, Inc. - 2007
  44. 44. Introduction InfoCloud Solutions, Inc. - 2007
  45. 45. Seeding InfoCloud Solutions, Inc. - 2007
  46. 46. Groups InfoCloud Solutions, Inc. - 2007
  47. 47. Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members
  48. 48. Order of Functionality InfoCloud Solutions, Inc. - 2007
  49. 49. Order of Functionality Primary Order ❖ ❖ Primary functionality ❖ Attention focus ❖ Secondary Order ❖ Used less ❖ Ancillary information ❖ Has value after primary order ❖ Tertiary (least relevant) Order ❖ Not necessary ❖ Not in focus InfoCloud Solutions, Inc. - 2007
  50. 50. Amazon Header Visual Page Break (approx.) Tagging Section 20 sections on this Amazon product page InfoCloud Solutions, Inc. - 2007
  51. 51. Latest Activity Reviews Listmania! Amazon Friends Tags used Products tagged
  52. 52. Who Determines Order of Functionality? The site owner or the person using the site? InfoCloud Solutions, Inc. - 2007
  53. 53. Cleaning up the Messiness InfoCloud Solutions, Inc. - 2007
  54. 54. Cleaning Up the Messiness Disambiguation ❖ Integrating search ❖ Stemming ❖ Spelling ❖ Facets ❖ InfoCloud Solutions, Inc. - 2007
  55. 55. Visualization InfoCloud Solutions, Inc. - 2007
  56. 56. - Andy Edmonds @ http://surfmind.com/muzings/?p=107
  57. 57. Access to Data for Research InfoCloud Solutions, Inc. - 2007
  58. 58. Analysis & Monitoring Tools InfoCloud Solutions, Inc. - 2007
  59. 59. Tools Needed Monitoring ❖ ❖ Use ❖ Inbound & Outbound ❖ Spam ❖ External tagging systems ❖ Analysis ❖ System usage patterns ❖ Term use ❖ Synonyms ❖ Identify people “near in thought” ❖ Order & structure InfoCloud Solutions, Inc. - 2007
  60. 60. Tagging is Simple InfoCloud Solutions, Inc. - 2007
  61. 61. Yet there is so much more to do InfoCloud Solutions, Inc. - 2007
  62. 62. Contact E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal YIM: tjvanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2007

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