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Tagging Today & Tomorrow - New Content

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Keynote presentation delivered at the WWW Conference 2007 in Banff, in the Tagging Workshop. Includes much new material that has not been publicly presented.

Keynote presentation delivered at the WWW Conference 2007 in Banff, in the Tagging Workshop. Includes much new material that has not been publicly presented.

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  • 1. Tagging Today & Tomorrow Thomas Vander Wal Presented to: Tagging Workshop - WWW Conference 8 April 2007 :: Calgary, Alberta, Canada InfoCloud Solutions, Inc. - 2007
  • 2. So, Who Tags? InfoCloud Solutions, Inc. - 2007
  • 3. As much as 28% of Americans have tagged Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
  • 4. Daily 7% of people on the Web in the U.S. tag Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
  • 5. The “F” Word InfoCloud Solutions, Inc. - 2007
  • 6. Folksonomy InfoCloud Solutions, Inc. - 2007
  • 7. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information http://vanderwal.net/folksonomy.html InfoCloud Solutions, Inc. - 2007
  • 8. Folksonomy & 3D Tagging InfoCloud Solutions, Inc. - 2007
  • 9. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2007
  • 10. Dual Folksonomy Triad Object Identity Interest Vocabulary Culture Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2007
  • 11. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2007
  • 12. 4th Dimension InfoCloud Solutions, Inc. - 2007
  • 13. Device/Service Context Object Identity Interest Definition Vocabulary Context1 Metadata InfoCloud Solutions, Inc. - 2007
  • 14. Device/Service Context Object Identity Interest Definition Vocabulary Context2 Metadata InfoCloud Solutions, Inc. - 2007
  • 15. 1, 1, 2, 2 ? = Visual Design Design = Software Design InfoCloud Solutions, Inc. - 2007
  • 16. Folksonomy Needs Identity InfoCloud Solutions, Inc. - 2007
  • 17. Who & Where InfoCloud Solutions, Inc. - 2007
  • 18. Portability & Interoperability InfoCloud Solutions, Inc. - 2007
  • 19. Portability Transfer tags and metadata ❖ Between devices ❖ Between services ❖ Between devices and services ❖ Context sensitive ❖ Personal auto-stemming ❖ Personal auto-synonyms ❖ InfoCloud Solutions, Inc. - 2007
  • 20. Interoperability Consistent metadata ❖ ❖ Viable identity Agreements to trust sharing ❖ ❖ Permeable firewalls ❖ Internal pointers not allowed Magic words not permeable ❖ ❖ Policy agreements Systems ❖ ❖ Persons InfoCloud Solutions, Inc. - 2007
  • 21. Tag Spam InfoCloud Solutions, Inc. - 2007
  • 22. Solving Tag Spam Human ❖ Algorithm ❖ Combination ❖ InfoCloud Solutions, Inc. - 2007
  • 23. Gardener InfoCloud Solutions, Inc. - 2007
  • 24. InfoCloud Solutions, Inc. - 2007
  • 25. Algorithm Control rates of publishing ❖ White/Black lists ❖ IP Address ❖ Usernames ❖ URLs ❖ New user limits ❖ Pattern matching ❖ Cross posting * ❖ InfoCloud Solutions, Inc. - 2007
  • 26. Human & Algorithm InfoCloud Solutions, Inc. - 2007
  • 27. Scaling InfoCloud Solutions, Inc. - 2007
  • 28. Scaling and Functionality A - Personal Use D B - Serendipity C C - Social Tagging # People Tagging Mature B D - Complex Social System A Times Object is Tagged InfoCloud Solutions, Inc. - 2007
  • 29. Phases of Interaction Saving and tagging ❖ ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2007
  • 30. Personal to Social Social Personal Serendipity Complex Mature X X X X Save & Tag X X X X Refind X X X Pivot & Explore X X Search - X Group Interaction InfoCloud Solutions, Inc. - 2007
  • 31. Sociality InfoCloud Solutions, Inc. - 2007
  • 32. Social Context Personal - Social - Capture Share ❖ ❖ Hook/Copy Point ❖ ❖ Annotate Collaborate ❖ ❖ Refind Filter ❖ ❖ Privacy Trusted Groups ❖ ❖ InfoCloud Solutions, Inc. - 2007
  • 33. Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2007
  • 34. Directional Sociality: All Relationships Are Not Equal InfoCloud Solutions, Inc. - 2007
  • 35. Real Relationships Self Friend Self Friend Self Friend Self Acquaintance Self ? Stranger ? InfoCloud Solutions, Inc. - 2007
  • 36. Public & Private: Reality of Partial Access InfoCloud Solutions, Inc. - 2007
  • 37. Unequal Access Public Private InfoCloud Solutions, Inc. - 2007
  • 38. Social Bookmarking Goes Social InfoCloud Solutions, Inc. - 2007
  • 39. InfoCloud Solutions, Inc. - 2007
  • 40. InfoCloud Solutions, Inc. - 2007
  • 41. Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members
  • 42. Introducing Tagging to Non-taggers InfoCloud Solutions, Inc. - 2007
  • 43. Discovery InfoCloud Solutions, Inc. - 2007
  • 44. Introduction InfoCloud Solutions, Inc. - 2007
  • 45. Seeding InfoCloud Solutions, Inc. - 2007
  • 46. Groups InfoCloud Solutions, Inc. - 2007
  • 47. Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members
  • 48. Order of Functionality InfoCloud Solutions, Inc. - 2007
  • 49. Order of Functionality Primary Order ❖ ❖ Primary functionality ❖ Attention focus ❖ Secondary Order ❖ Used less ❖ Ancillary information ❖ Has value after primary order ❖ Tertiary (least relevant) Order ❖ Not necessary ❖ Not in focus InfoCloud Solutions, Inc. - 2007
  • 50. Amazon Header Visual Page Break (approx.) Tagging Section 20 sections on this Amazon product page InfoCloud Solutions, Inc. - 2007
  • 51. Latest Activity Reviews Listmania! Amazon Friends Tags used Products tagged
  • 52. Who Determines Order of Functionality? The site owner or the person using the site? InfoCloud Solutions, Inc. - 2007
  • 53. Cleaning up the Messiness InfoCloud Solutions, Inc. - 2007
  • 54. Cleaning Up the Messiness Disambiguation ❖ Integrating search ❖ Stemming ❖ Spelling ❖ Facets ❖ InfoCloud Solutions, Inc. - 2007
  • 55. Visualization InfoCloud Solutions, Inc. - 2007
  • 56. - Andy Edmonds @ http://surfmind.com/muzings/?p=107
  • 57. Access to Data for Research InfoCloud Solutions, Inc. - 2007
  • 58. Analysis & Monitoring Tools InfoCloud Solutions, Inc. - 2007
  • 59. Tools Needed Monitoring ❖ ❖ Use ❖ Inbound & Outbound ❖ Spam ❖ External tagging systems ❖ Analysis ❖ System usage patterns ❖ Term use ❖ Synonyms ❖ Identify people “near in thought” ❖ Order & structure InfoCloud Solutions, Inc. - 2007
  • 60. Tagging is Simple InfoCloud Solutions, Inc. - 2007
  • 61. Yet there is so much more to do InfoCloud Solutions, Inc. - 2007
  • 62. Contact E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal YIM: tjvanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2007

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