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    Tagging Today & Tommorw - New Content - Presentation Transcript

    1. Tagging Today & Tomorrow Thomas Vander Wal Presented to: Tagging Workshop - WWW Conference 8 April 2007 :: Calgary, Alberta, Canada InfoCloud Solutions, Inc. - 2007
    2. So, Who Tags? InfoCloud Solutions, Inc. - 2007
    3. As much as 28% of Americans have tagged Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
    4. Daily 7% of people on the Web in the U.S. tag Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
    5. The “F” Word InfoCloud Solutions, Inc. - 2007
    6. Folksonomy InfoCloud Solutions, Inc. - 2007
    7. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information http://vanderwal.net/folksonomy.html InfoCloud Solutions, Inc. - 2007
    8. Folksonomy & 3D Tagging InfoCloud Solutions, Inc. - 2007
    9. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2007
    10. Dual Folksonomy Triad Object Identity Interest Vocabulary Culture Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2007
    11. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2007
    12. 4th Dimension InfoCloud Solutions, Inc. - 2007
    13. Device/Service Context Object Identity Interest Definition Vocabulary Context1 Metadata InfoCloud Solutions, Inc. - 2007
    14. Device/Service Context Object Identity Interest Definition Vocabulary Context2 Metadata InfoCloud Solutions, Inc. - 2007
    15. 1, 1, 2, 2 ? = Visual Design Design = Software Design InfoCloud Solutions, Inc. - 2007
    16. Folksonomy Needs Identity InfoCloud Solutions, Inc. - 2007
    17. Who & Where InfoCloud Solutions, Inc. - 2007
    18. Portability & Interoperability InfoCloud Solutions, Inc. - 2007
    19. Portability Transfer tags and metadata ❖ Between devices ❖ Between services ❖ Between devices and services ❖ Context sensitive ❖ Personal auto-stemming ❖ Personal auto-synonyms ❖ InfoCloud Solutions, Inc. - 2007
    20. Interoperability Consistent metadata ❖ ❖ Viable identity Agreements to trust sharing ❖ ❖ Permeable firewalls ❖ Internal pointers not allowed Magic words not permeable ❖ ❖ Policy agreements Systems ❖ ❖ Persons InfoCloud Solutions, Inc. - 2007
    21. Tag Spam InfoCloud Solutions, Inc. - 2007
    22. Solving Tag Spam Human ❖ Algorithm ❖ Combination ❖ InfoCloud Solutions, Inc. - 2007
    23. Gardener InfoCloud Solutions, Inc. - 2007
    24. InfoCloud Solutions, Inc. - 2007
    25. Algorithm Control rates of publishing ❖ White/Black lists ❖ IP Address ❖ Usernames ❖ URLs ❖ New user limits ❖ Pattern matching ❖ Cross posting * ❖ InfoCloud Solutions, Inc. - 2007
    26. Human & Algorithm InfoCloud Solutions, Inc. - 2007
    27. Scaling InfoCloud Solutions, Inc. - 2007
    28. Scaling and Functionality A - Personal Use D B - Serendipity C C - Social Tagging # People Tagging Mature B D - Complex Social System A Times Object is Tagged InfoCloud Solutions, Inc. - 2007
    29. Phases of Interaction Saving and tagging ❖ ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2007
    30. Personal to Social Social Personal Serendipity Complex Mature X X X X Save & Tag X X X X Refind X X X Pivot & Explore X X Search - X Group Interaction InfoCloud Solutions, Inc. - 2007
    31. Sociality InfoCloud Solutions, Inc. - 2007
    32. Social Context Personal - Social - Capture Share ❖ ❖ Hook/Copy Point ❖ ❖ Annotate Collaborate ❖ ❖ Refind Filter ❖ ❖ Privacy Trusted Groups ❖ ❖ InfoCloud Solutions, Inc. - 2007
    33. Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2007
    34. Directional Sociality: All Relationships Are Not Equal InfoCloud Solutions, Inc. - 2007
    35. Real Relationships Self Friend Self Friend Self Friend Self Acquaintance Self ? Stranger ? InfoCloud Solutions, Inc. - 2007
    36. Public & Private: Reality of Partial Access InfoCloud Solutions, Inc. - 2007
    37. Unequal Access Public Private InfoCloud Solutions, Inc. - 2007
    38. Social Bookmarking Goes Social InfoCloud Solutions, Inc. - 2007
    39. InfoCloud Solutions, Inc. - 2007
    40. InfoCloud Solutions, Inc. - 2007
    41. Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members
    42. Introducing Tagging to Non-taggers InfoCloud Solutions, Inc. - 2007
    43. Discovery InfoCloud Solutions, Inc. - 2007
    44. Introduction InfoCloud Solutions, Inc. - 2007
    45. Seeding InfoCloud Solutions, Inc. - 2007
    46. Groups InfoCloud Solutions, Inc. - 2007
    47. Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members
    48. Order of Functionality InfoCloud Solutions, Inc. - 2007
    49. Order of Functionality Primary Order ❖ ❖ Primary functionality ❖ Attention focus ❖ Secondary Order ❖ Used less ❖ Ancillary information ❖ Has value after primary order ❖ Tertiary (least relevant) Order ❖ Not necessary ❖ Not in focus InfoCloud Solutions, Inc. - 2007
    50. Amazon Header Visual Page Break (approx.) Tagging Section 20 sections on this Amazon product page InfoCloud Solutions, Inc. - 2007
    51. Latest Activity Reviews Listmania! Amazon Friends Tags used Products tagged
    52. Who Determines Order of Functionality? The site owner or the person using the site? InfoCloud Solutions, Inc. - 2007
    53. Cleaning up the Messiness InfoCloud Solutions, Inc. - 2007
    54. Cleaning Up the Messiness Disambiguation ❖ Integrating search ❖ Stemming ❖ Spelling ❖ Facets ❖ InfoCloud Solutions, Inc. - 2007
    55. Visualization InfoCloud Solutions, Inc. - 2007
    56. - Andy Edmonds @ http://surfmind.com/muzings/?p=107
    57. Access to Data for Research InfoCloud Solutions, Inc. - 2007
    58. Analysis & Monitoring Tools InfoCloud Solutions, Inc. - 2007
    59. Tools Needed Monitoring ❖ ❖ Use ❖ Inbound & Outbound ❖ Spam ❖ External tagging systems ❖ Analysis ❖ System usage patterns ❖ Term use ❖ Synonyms ❖ Identify people “near in thought” ❖ Order & structure InfoCloud Solutions, Inc. - 2007
    60. Tagging is Simple InfoCloud Solutions, Inc. - 2007
    61. Yet there is so much more to do InfoCloud Solutions, Inc. - 2007
    62. Contact E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal YIM: tjvanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2007

    + Thomas Vander WalThomas Vander Wal, 3 years ago

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