Tagging to Folksonomy

From Tagging to Folksonomy: Going Beyond “Bookmark This” Thomas Vander Wal Presented to: Association of Alternative Newsweeklies San Francisco, CA, USA :: 31 January 2008

What Is A Tag? InfoCloud Solutions, Inc. - 2008

Tagging: Deﬁnition ❖ Simple data/metadata externally applied to an object ❖ Used for sorting ❖ A hook for aggregating ❖ Provides identiﬁer and/or description ❖ Personal markers InfoCloud Solutions, Inc. - 2008

History of Tagging

The “F” Word InfoCloud Solutions, Inc. - 2008

Folksonomy InfoCloud Solutions, Inc. - 2008

Folksonomy: Deﬁnition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2008

Folksonomy: Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning which may come from meaning, inferred understanding of the information/ object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2008

“The beauty of tagging is that it taps into an existing cognitive process without adding much cognitive cost” Rashmi Sinha http://www.rashmisinha.com/archives/05_09/tagging-cognitive.html InfoCloud Solutions, Inc. - 2008

Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2008

Every Tag is Sacred InfoCloud Solutions, Inc. - 2008

Folksonomy Triad Object Identity Interest Deﬁnition Vocabulary Metadata InfoCloud Solutions, Inc. - 2008

Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Deﬁnition Terminology Community Metadata InfoCloud Solutions, Inc. - 2008

Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2008

Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2008

Taxonomy vs. Folksonomy Business Reader Taxonomy Article Folksonomy InfoCloud Solutions, Inc. - 2008

Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2008

70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2008

Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - Sphere (6) - #A6437 - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. 2008

Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. 2008

Part #A6473 Terms Distribution of Terms Azure Validate A6473 taxonomy 90.0 or add to taxonomy Interest 67.5 & watch 45.0 22.5 0 InfoCloud Solutions, Inc. 2008

So, Who Tags? InfoCloud Solutions, Inc. - 2008

As much as 28% of Americans have tagged Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2008

Daily 7% of people on the Web in the U.S. tag Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2008

Daily 10% of people on the Web in the U.S. tag Forrester Research 2007 InfoCloud Solutions, Inc. - 2008

Why do People Tag? InfoCloud Solutions, Inc. - 2008

Reasons People Tag ❖ Their OWN use/value ﬁrst ❖ Add Perspective/Context ❖ Missing metadata ❖ Emergent Vocabulary ❖ Personal descriptors ❖ Reﬁndability ❖ Aggregation of information ❖ Task-based aggregation ❖ State Interest ❖ Sociality InfoCloud Solutions, Inc. - 2008

Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2008

Tools for Tagging Services ❖ Tagging ❖ Retrieval ❖ Search ❖ Identify, assemble, & use a network of similar taggers ❖ Filter ❖ Follow ❖ Disambiguation ❖ Networking InfoCloud Solutions, Inc. - 2008

Where Do People Tag? InfoCloud Solutions, Inc. - 2008

Tag Venues ❖ Social Bookmarking del.icio.us, clipmarks, Ma.gnolia ❖ Media Flickr, Dabble, LastFM, Viddler ❖ Shopping Amazon (US), Buzzillion ❖ Geo-Location Platial, Socialite ❖ News New York Times ❖ Intranet ConnectBeam, IBM Dogear, Cogenz ❖ Dating Consumating ❖ OS (ﬁles) Mac OSX Tiger & Microsoft Vista InfoCloud Solutions, Inc. - 2008

Tag Venues Wherever there is a digital object or marker InfoCloud Solutions, Inc. - 2008

Spock - Tagging People InfoCloud Solutions, Inc. - 2008

TagCloud InfoCloud Solutions, Inc. - 2008

TagClouds Best on Granular Items InfoCloud Solutions, Inc. - 2008

The Value of Tagging for Business InfoCloud Solutions, Inc. - 2008

In-house Tagging

In-house Uses ❖ Annotate research ❖ Ease reﬁndability ❖ Access from various devices ❖ Find other’s research ❖ Eases networking & collaboration ❖ Put contacts in context ❖ Cost effective means of building taxonomy InfoCloud Solutions, Inc. - 2008

Reader Tagging

Ease of Sharing

Monitoring Reader’s Annotations

Business Gains: Internet ❖ Improved understanding of readers ❖ Current terminology (all of it) ❖ Identify market segmentations ❖ Connect to readers with language & taste ❖ Monitor and analyze existing services InfoCloud Solutions, Inc. - 2008

Considerations ❖ What services do your readers use? ❖ In-service tagging w/ export to services ❖ Monitoring ❖ Use for reader driven aggregation InfoCloud Solutions, Inc. - 2008

You Say, We Say - Moritz Stefaner http://well-formed-data.net/thesis/

Thank You! InfoCloud Solutions, Inc. - 2008

URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2008

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Tagging to Folksonomy

by Thomas Vander Wal

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