Tagging to Folksonomy
Upcoming SlideShare
Loading in...5
×
 

Like this? Share it with your network

Share

Tagging to Folksonomy

on

  • 8,842 views

A presentation on tagging and folksonomy presented to the Association of Alternative Newsweeklies. One thing that came out of discussions and presentation preparation was a need to better monitor and ...

A presentation on tagging and folksonomy presented to the Association of Alternative Newsweeklies. One thing that came out of discussions and presentation preparation was a need to better monitor and make use of the tagging people are placing in other services.

Statistics

Views

Total Views
8,842
Views on SlideShare
8,555
Embed Views
287

Actions

Likes
14
Downloads
250
Comments
0

8 Embeds 287

http://www.mace.kr 165
http://www.raffaelepersichetti.com 95
http://mace.kr 19
http://estudyfranzi.wikispaces.com 3
http://www.slideshare.net 2
http://08claudia.wikispaces.com 1
http://209.85.129.132 1
http://209.85.135.132 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Tagging to Folksonomy Presentation Transcript

  • 1. From Tagging to Folksonomy: Going Beyond “Bookmark This” Thomas Vander Wal Presented to: Association of Alternative Newsweeklies San Francisco, CA, USA :: 31 January 2008
  • 2. What Is A Tag? InfoCloud Solutions, Inc. - 2008
  • 3. Tagging: Definition ❖ Simple data/metadata externally applied to an object ❖ Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers InfoCloud Solutions, Inc. - 2008
  • 4. History of Tagging
  • 5. The “F” Word InfoCloud Solutions, Inc. - 2008
  • 6. Folksonomy InfoCloud Solutions, Inc. - 2008
  • 7. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2008
  • 8. Folksonomy: Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning which may come from meaning, inferred understanding of the information/ object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2008
  • 9. “The beauty of tagging is that it taps into an existing cognitive process without adding much cognitive cost” Rashmi Sinha http://www.rashmisinha.com/archives/05_09/tagging-cognitive.html InfoCloud Solutions, Inc. - 2008
  • 10. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2008
  • 11. Every Tag is Sacred InfoCloud Solutions, Inc. - 2008
  • 12. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2008
  • 13. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2008
  • 14. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2008
  • 15. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2008
  • 16. Taxonomy vs. Folksonomy Business Reader Taxonomy Article Folksonomy InfoCloud Solutions, Inc. - 2008
  • 17. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2008
  • 18. 70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2008
  • 19. Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - Sphere (6) - #A6437 - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. 2008
  • 20. Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. 2008
  • 21. Part #A6473 Terms Distribution of Terms Azure Validate A6473 taxonomy 90.0 or add to taxonomy Interest 67.5 & watch 45.0 22.5 0 InfoCloud Solutions, Inc. 2008
  • 22. So, Who Tags? InfoCloud Solutions, Inc. - 2008
  • 23. As much as 28% of Americans have tagged Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2008
  • 24. Daily 7% of people on the Web in the U.S. tag Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2008
  • 25. Daily 10% of people on the Web in the U.S. tag Forrester Research 2007 InfoCloud Solutions, Inc. - 2008
  • 26. Why do People Tag? InfoCloud Solutions, Inc. - 2008
  • 27. Reasons People Tag ❖ Their OWN use/value first ❖ Add Perspective/Context ❖ Missing metadata ❖ Emergent Vocabulary ❖ Personal descriptors ❖ Refindability ❖ Aggregation of information ❖ Task-based aggregation ❖ State Interest ❖ Sociality InfoCloud Solutions, Inc. - 2008
  • 28. Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2008
  • 29. Tools for Tagging Services ❖ Tagging ❖ Retrieval ❖ Search ❖ Identify, assemble, & use a network of similar taggers ❖ Filter ❖ Follow ❖ Disambiguation ❖ Networking InfoCloud Solutions, Inc. - 2008
  • 30. Where Do People Tag? InfoCloud Solutions, Inc. - 2008
  • 31. Tag Venues ❖ Social Bookmarking del.icio.us, clipmarks, Ma.gnolia ❖ Media Flickr, Dabble, LastFM, Viddler ❖ Shopping Amazon (US), Buzzillion ❖ Geo-Location Platial, Socialite ❖ News New York Times ❖ Intranet ConnectBeam, IBM Dogear, Cogenz ❖ Dating Consumating ❖ OS (files) Mac OSX Tiger & Microsoft Vista InfoCloud Solutions, Inc. - 2008
  • 32. Tag Venues Wherever there is a digital object or marker InfoCloud Solutions, Inc. - 2008
  • 33. Spock - Tagging People InfoCloud Solutions, Inc. - 2008
  • 34. TagCloud InfoCloud Solutions, Inc. - 2008
  • 35. TagClouds Best on Granular Items InfoCloud Solutions, Inc. - 2008
  • 36. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2008
  • 37. In-house Tagging
  • 38. In-house Uses ❖ Annotate research ❖ Ease refindability ❖ Access from various devices ❖ Find other’s research ❖ Eases networking & collaboration ❖ Put contacts in context ❖ Cost effective means of building taxonomy InfoCloud Solutions, Inc. - 2008
  • 39. Reader Tagging
  • 40. Ease of Sharing
  • 41. Monitoring Reader’s Annotations
  • 42. Business Gains: Internet ❖ Improved understanding of readers ❖ Current terminology (all of it) ❖ Identify market segmentations ❖ Connect to readers with language & taste ❖ Monitor and analyze existing services InfoCloud Solutions, Inc. - 2008
  • 43. Considerations ❖ What services do your readers use? ❖ In-service tagging w/ export to services ❖ Monitoring ❖ Use for reader driven aggregation InfoCloud Solutions, Inc. - 2008
  • 44. You Say, We Say - Moritz Stefaner http://well-formed-data.net/thesis/
  • 45. Thank You! InfoCloud Solutions, Inc. - 2008
  • 46. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2008