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Tagging In Your Web World

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An overview on tagging, folksonomy, social web, and business implications.

An overview on tagging, folksonomy, social web, and business implications.

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  • Full Name Full Name Comment goes here.
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  • Good explanation on tagging.

    zunita http://ringtones-x.com/ | www.freeringtonesforatt.org/
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  • hey there,could you please mail this across to me,it will really assist me for my work.thank you very much.
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Tagging In Your Web World Tagging In Your Web World Presentation Transcript

  • Tagging In Your Web World Thomas Vander Wal Presented to: UIE Web App Summit 2007 Monterey, California :: 23 January 2007 InfoCloud Solutions, Inc. - 2007
  • What Is A Tag? InfoCloud Solutions, Inc. - 2007
  • What’s A Tag? InfoCloud Solutions, Inc. - 2007
  • Wutzatag? InfoCloud Solutions, Inc. - 2007
  • Tagging: Definition Simple data/metadata externally applied to ❖ an object Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers ❖ InfoCloud Solutions, Inc. - 2007
  • “The beauty of tagging is that it taps into an existing cognitive process without adding much cognitive cost” Rashmi Sinha http://www.rashmisinha.com/archives/05_09/tagging-cognitive.html InfoCloud Solutions, Inc. - 2006
  • History of Tagging InfoCloud Solutions, Inc. - 2007
  • The “F” Word InfoCloud Solutions, Inc. - 2007
  • Folksonomy InfoCloud Solutions, Inc. - 2007
  • Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2007
  • Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2007
  • Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2007
  • Every Tag is Sacred InfoCloud Solutions, Inc. - 2007
  • Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2007
  • Dual Folksonomy Triad Object Identity Interest Vocabulary Culture Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2007
  • Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2007
  • Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2007
  • Taxonomy vs. Folksonomy Business Customer Taxonomy Folksonomy Product InfoCloud Solutions, Inc. - 2007
  • Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2007
  • The Value of Tagging for Business InfoCloud Solutions, Inc. - 2007
  • Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2007
  • Business Gains: Internet Improved understanding of customers ❖ Current terminology (all of it) ❖ Market segmentations ❖ Target message to language, need & taste ❖ Ability to easily follow the customer ❖ InfoCloud Solutions, Inc. - 2007
  • Business Gains: Intranet Improve refindability ❖ Understand context ❖ Ease sharing of resources by perspective ❖ Cost effective means of building taxonomy ❖ Allow term use in and across silos ❖ InfoCloud Solutions, Inc. - 2007
  • Understanding Scaling InfoCloud Solutions, Inc. - 2007
  • Scaling and Functionality A - Personal Use D B - Serendipity C C - Social Tagging Powerful People Tagging B D - Mature System A Times Object is Tagged InfoCloud Solutions, Inc. - 2007
  • So, Who Tags? InfoCloud Solutions, Inc. - 2007
  • About 0.85% of people on the Web tag (& growing) InfoCloud Solutions, Inc. - 2007
  • Why do People Tag? InfoCloud Solutions, Inc. - 2007
  • Reasons People Tag Their OWN use/value first ❖ ❖ Add Perspective/Context ❖ Missing metadata ❖ Emergent Vocabulary ❖ Personal descriptors ❖ Refindability ❖ Aggregation of information ❖ Task-based aggregation ❖ State Interest ❖ Sociality InfoCloud Solutions, Inc. - 2007
  • Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2007
  • Shape of Tags InfoCloud Solutions, Inc. - 2007
  • Where Do People Tag? InfoCloud Solutions, Inc. - 2007
  • Tag Venues del.icio.us, RawSugar Social Bookmarking ❖ Flickr, Dabble, LastFM Media ❖ Amazon Shopping ❖ Platial Geo-Location ❖ Socialite Mobile ❖ IBM’s Dogear, Scuttle Intranet ❖ Consumating Dating ❖ Apple Mac OSX Tiger OS (files) ❖ InfoCloud Solutions, Inc. - 2007
  • Tag Venues Wherever there is a digital object or marker InfoCloud Solutions, Inc. - 2007
  • Using Tag Services InfoCloud Solutions, Inc. - 2007
  • Tag Services Offer Tagging ❖ ❖ Descriptions ❖ Feeds ❖ Interface ❖ Additional offerings ❖ Groups ❖ Favorites ❖ Rating ❖ Search ❖ Save page InfoCloud Solutions, Inc. - 2007
  • Interaction Tags ❖ ❖ Delimited combinations ❖ Space ❖ Comma ❖ Quotes for compound words ❖ Text box per tag term ❖ Suggested tags ❖ From own tags ❖ From other’s tags ❖ Automated from object content InfoCloud Solutions, Inc. - 2007
  • Interaction Privacy ❖ Open to all ❖ Open to community ❖ Personal only ❖ Selective sharing ❖ By object tagged ❖ All posts ❖ Community tags ❖ Send to ❖ InfoCloud Solutions, Inc. - 2007
  • Art of the Pivot InfoCloud Solutions, Inc. - 2007
  • RawSugar Pivots InfoCloud Solutions, Inc. - 2007
  • Scanning InfoCloud Solutions, Inc. - 2007
  • InfoCloud Solutions, Inc. - 2007
  • Sociality InfoCloud Solutions, Inc. - 2007
  • Collective InfoCloud Solutions, Inc. - 2007
  • Selective InfoCloud Solutions, Inc. - 2007
  • Personal InfoCloud Solutions, Inc. - 2007
  • Filtering InfoCloud Solutions, Inc. - 2007
  • Clustering InfoCloud Solutions, Inc. - 2007
  • Tag Combinations InfoCloud Solutions, Inc. - 2007
  • TagCloud InfoCloud Solutions, Inc. - 2007
  • Shopping InfoCloud Solutions, Inc. - 2007
  • Latest Activity Reviews Listmania! Amazon Friends Tags used Products tagged
  • What Is Going On? InfoCloud Solutions, Inc. - 2007
  • Improvements InfoCloud Solutions, Inc. - 2007
  • Value of Tagging for Non-taggers InfoCloud Solutions, Inc. - 2007
  • Volatility of Tagged Object InfoCloud Solutions, Inc. - 2007
  • Tethering Needed When object is updated ❖ Corrected/Edited ❖ New Content ❖ Removed ❖ Similar items ❖ Archive access ❖ InfoCloud Solutions, Inc. - 2007
  • Granular Social Network InfoCloud Solutions, Inc. - 2007
  • Tag Commons InfoCloud Solutions, Inc. - 2007
  • URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal InfoCloud Solutions, Inc. - 2007