Tagging In Your Web World

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An overview on tagging, folksonomy, social web, and business implications.

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  • Good explanation on tagging.

    zunita http://ringtones-x.com/ | www.freeringtonesforatt.org/
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  • hey there,could you please mail this across to me,it will really assist me for my work.thank you very much.
    Teisha
    http://dashinghealth.com http://healthimplants.com
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Tagging In Your Web World

  1. 1. Tagging In Your Web World Thomas Vander Wal Presented to: U| EWeb App Summit 2007 Monterey, California :2 23 January 2007
  2. 2. What Is A Tag?
  3. 3. What’s A Tag?
  4. 4. .l, ilfi! |'Z'll! l!. t-il ~. ‘t-_ll! iIl9lul-f‘. _. . l_'ue-x. A gum? “
  5. 5. O Simple data/ metadata externally applied to an object Used for sorting A hook for aggregating Provides identifier and/ or description Personal markers lnfoC| oud Solutions, Inc. — 2007
  6. 6. “The beauty of tagging is that it taps into an existing cognitive process without adding much cognitive cost” Rashmi Sinha | nfoC| oud Solutions, Inc. — ; Ll~I_‘. ~l;3 F‘ 33'‘;
  7. 7. History of Tagging
  8. 8. The “F” Word
  9. 9. .l, ilfi! |'I‘ll! l!. l!i| €i! ll! lIl9lil-1. . l_ms. . A gown‘
  10. 10. Folksonornyt; Definition Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval The tagging is usually done in a social environment (shared and open to others) The act of tagging is done by the person consuming the information
  11. 11. The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may come from inferred understanding of the information/ object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. | nfoC| oud Solutions, Inc. — 2007
  12. 12. Every person is an expert in their own vocabulary (tags) | nfoCloud Solutions, Inc. — 2007
  13. 13. Every Tag is Sacred
  14. 14. Fol kson o my Tri acl Object 0 Interest Identity f. . . De inition Vocabuhry Metadata
  15. 15. Object Culture Community Interest InfoCloud Solutions, Inc. — 2007 Vocabulary
  16. 16. Fincling M ore bjects Object I Identity Object 2 ——————————————u« Metadata
  17. 17. Fo| |<sonomy vs. Taxonomy
  18. 18. i, :.I'axonomy vs. Folksono. : -- x‘ . - _ an Business Customer Z ‘ / g X / / / / / / K ‘ Taxonomy Folksonomy InfoCloud Solutions, Inc. — 2007
  19. 19. Taxonomy & Folksonomy ‘k Taxonomy InfoCloud Solutions, Inc. — 2007
  20. 20. The Value of Tagging for Business
  21. 21. liéusiness Tensions Naming control PeopIe’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent
  22. 22. fl Business u. :a. ins: Internet Improved understanding of customers Current terminology (all of it) Market segmentations Target message to language, need & taste Ability to easily follow the customer
  23. 23. 1'“ I . .~f' Business s. ..-c-. ll’lSi In“cranet Improve refindability Understand context Ease sharing of resources by perspective Cost effective means of building taxonomy Allow term use in and across silos
  24. 24. Understanding Scaling
  25. 25. Scaling and Functionality A - Personal Use B - Serendipity C - Social Tagging Powerful D - Mature System People Tagging Times Object is Tagged
  26. 26. So, Who Tags?
  27. 27. About 0.85% of people on the Web tag (& growing) InfoCloud Solutions, Inc. — 2007
  28. 28. Why do People Tag?
  29. 29. Reasons People ag Their OWN use/ value first Add Perspective/ Context Missing metadata EmergentVocabu| ary Personal descriptors Refindability Aggregation of information Task-based aggregation State Interest Sociality
  30. 30. Spheres of Sociality Mob 03 Collective ‘T Selective '3 Personal
  31. 31. Shape of Tags
  32. 32. . /V here Do People Tag?
  33. 33. Tag Venues Social Bookmarking deI. icio. us, RawSugar Media F| icI<r, Dabble, LastFM Shopping Amazon Geo-Location Platial Mobile Socialite Intranet IBM’s Dogear, Scuttle Dating Consumating OS (files) Apple Mac OSX Tiger
  34. 34. Wherever there is a digital object or marker InfoCloud Solutions, Inc. — 2007
  35. 35. Using Tag Services
  36. 36. —_— . C‘ A lrflfliuiii; -f-t-C 5 I ag Se: vices ‘It. _»*‘IlI€l Tagging Descriptions Feeds Interface Additional offerings Groups Favorites Rating Search Save page
  37. 37. Interaction Tags Delimited combinations Space Comma Quotes for compound words Text box per tag term Suggested tags From own tags From other’s tags Automated from object content
  38. 38. O Privacy 0 Open to all 0 " Open to community 0 0'9 ' Personal only 0'9 ' Selective sharing 0 By object tagged 6 0.0 All posts 0 0.0 Community tags 9 3' Send to InfoCloud Solutions, Inc. - 2007
  39. 39. Art of the Pivot T
  40. 40. RawSugar Pivots
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  76. 76. cudnnunllfinllhhpulucwlh Mt! -n= &.Im(nn. aflsm0u1I. 2006) L11: Popularity v D *(umhn(2s) @, (um: (17) Emil: ()7) £9! (16) hfi (13) Eli (11) 1 (11) NIH! (9) (‘Jam (7) L (7) L (7) I (U) K! (5) mm (5) flllhllli (5) unnln (5) SHIN (4) mt (G) IIM (3) mm (8) dfll. €l1I: $(3) HLIHQI (3) l1l. hl (3) 111% (3) ES (3) XQIIIII (3') ! !Zl.1.lK(3) an. mInLm. mm: x (3) II! (3) Bikini (2) MIX (2) ll! (2) lllillll (2) (15) mull: (2) him (1) cumin (2) an (2) $11!): (2) mamas (2) mam (2) (In! (2) man (2) mm (2) sum (2) nn. nds. mmL. m.In. n&) (2) tun (2) ma: (2) mum (2) l: :nn. u.nul1m. mm. I:. mIh (2) l1nnl. lnfl): (1) mm: (2) Lmmmmmn (2) mm (2) El (2) mlm. m(. )nn. a1(2) mum (2) nnjlltm (1) nun (1) mm)! (2) ex: (2) mun: (2) unit (2) mmsmmmmm (2) (mm (2) mm (2) : ma). Is)_o.1.mam. u_mmm (2) (fl u111(I19.(1(lnn| (2) unflanils (2) unsung (3) mm (2) nnlul (2) 3% (1) momma (2) nmx. lI(m. m( (2) mnnmfiasnm (2) mum (2) 1111(1) mm (2) 2912(1) lineman (1) 22.93113 (1) 29_ann. nin (1) min (1) 9_tns! nu: _!la(m (1) 1 (1) manna: (1) Inn: (1) Inn): (1) l1mIn. II. IL1Il. nfl (1) man u) mail): (1) fifilll (1) L0) Ifihillli (1) £11193 (1)
  77. 77. t-110"‘? ‘-9 1flhD<'I : ta; -; tllenfless ()0 products ugqea by 42 customers) .83 «mum Pu; w; -an o 19.9: cu: hr) (MAIO (.9) me (-«noes (1 Jr A new A. uuun. m« : Au: Ao LO; (lure C0) vseeallapromas. .. . )2 3 4 Ask questions, share opmlons, Gain msaght ~ -Mme: rel-I - lo we no I-0-MI-‘P Shn a non: docuuiul Shlvyulwrncusulllunngn 0 T “K . ... . rune odoolleauon . .—. .. crap . ... u. a. ... ... d-squmng . .» garbage . . . .. horrible not UNI music music review overrated ternble white trash » See ul 916 up 4 brat) 'nr‘rvnm Sana: (V’V( ‘PI rm: ham Pony ’-9-mmhov t I oo Iatvurv Irvin (J ‘, r" ) 1-v-m 1 (mm: ) new A) ‘(or- ~ Seealdl cusnmersn. mu been I V-em Liv vi; :1 Un. crWnr1 vooc ucnae In 9 we ' -c .5 Ilov-up Pu but cnmr. "uv-e-n
  78. 78. I m prove m e nts
  79. 79. Value of Tagging for Non -taggers
  80. 80. Volatility of Tagged Object
  81. 81. '3' When object is updated '3' Correctedl Edited '3' New Content 0 o° Removed °3° Similar items '3' Archive access InfoCloud Solutions, Inc. — 2007
  82. 82. Granular Social Network
  83. 83. Tag Commons
  84. 84. InfoCloud Solutions URL: http: //infoc| oudso| utions. com E-mail: thomas@infoc| oudso| utions. com E-mail: thomas@vanderwa| .net AIM: vanderwal InfoCloud Solutions, Inc. — 2007

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