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Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
Understanding Tagging and Folksonomy - SharePoint Saturday DC
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Understanding Tagging and Folksonomy - SharePoint Saturday DC

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This is a presentation delivered at SharePoint Saturday DC on 15 May 2010. It is a newer version of a presentation given at Interop in 2009, but with a focus on adoption needs and SharePoint 2010.

This is a presentation delivered at SharePoint Saturday DC on 15 May 2010. It is a newer version of a presentation given at Interop in 2009, but with a focus on adoption needs and SharePoint 2010.

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  • Great - but don't stop here. Add 3rd party extensions for content-based tag suggestions using Tag Suggester for SharePoint, auto-classification with SharePoint Auto Tagger, Related Content Web Part, Tag Directory Web Part, Tag Navigation Web Part and more components of the Knowledge Management Suite for SharePoint 2010.
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  • 1. Understanding Tagging and Folksonomy Thomas Vander Wal Presented to: SharePoint Saturday DC 15 May 2010
  • 2. Recent History of Consumer Tagging
  • 3. Enterprise Search Success ?
  • 4. Few organization claim 80% or better search
  • 5. Let’s be optimistic
  • 6. 80% Success
  • 7. 1 in 5 searches do not find what is desired
  • 8. In an organization with 500 daily searches
  • 9. That is 100 failures
  • 10. Average knowledge worker - 16% of time searching
  • 11. 16% of 40 hours = 1.25hr
  • 12. 20% of 1.25 hrs =
  • 13. 15 minutes per week per knowledge worker is counter productive
  • 14. At $60k salary, poor search cost per person $375 a year
  • 15. Remember, we being optimistic
  • 16. Knowledge workers are often the most efficient at search
  • 17. Most organizations have 40% to 70% search success rates
  • 18. We need help!
  • 19. Traditionally search is based on:
  • 20. Text
  • 21. Links
  • 22. Metadata
  • 23. & what experts think we call (or should call) things
  • 24. Taxonomy
  • 25. Result is still…
  • 26. Objects often not found
  • 27. Experts are not us!
  • 28. Search Ecosystem
  • 29. Objects created & metadata added
  • 30. Metadata often incomplete
  • 31. Metadata automated
  • 32. Categories & expert tags applied pre-search
  • 33. Information Across Horizontals Div 1 Div 2 Div 3 Div 4 Packaging Logistics Marketing
  • 34. Tag Augmented Social Search
  • 35. What does your organization know? InfoCloud Solutions, Inc. - 2010
  • 36. What does your organization call things? InfoCloud Solutions, Inc. - 2010
  • 37. What do people in your organization call things? InfoCloud Solutions, Inc. - 2010
  • 38. What Is A Tag? InfoCloud Solutions, Inc. - 2010
  • 39. The “F” Word InfoCloud Solutions, Inc. - 2010
  • 40. Folksonomy InfoCloud Solutions, Inc. - 2010
  • 41. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2010
  • 42. Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2010
  • 43. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2010
  • 44. Every Tag is Sacred InfoCloud Solutions, Inc. - 2010
  • 45. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2010
  • 46. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2010
  • 47. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2010
  • 48. Scaling and Functionality D A - Personal Use B - Serendipity C C - Social Tagging # People Tagging Mature B D - Complex Social System A Times Object is Tagged InfoCloud Solutions, Inc. - 2010
  • 49. Phases of Interaction ❖ Saving and tagging ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2010
  • 50. Personal to Social Personal Serendipity Social Complex Mature Save & Tag X X X X Refind X X X X Pivot & Explore X X X Search X X Group Interaction - X InfoCloud Solutions, Inc. - 2010
  • 51. Social Context Personal - Social - ❖ Capture ❖ Share ❖ Hook/Copy ❖ Point ❖ Annotate ❖ Collaborate ❖ Refind ❖ Filter ❖ Privacy ❖ Trusted Groups InfoCloud Solutions, Inc. - 2010
  • 52. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2010
  • 53. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2010
  • 54. Tagging: Definition ❖ Simple data/metadata externally applied to an object ❖ Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers InfoCloud Solutions, Inc. - 2010
  • 55. Taxonomy vs. Folksonomy Business Employee Taxonomy Object Folksonomy InfoCloud Solutions, Inc. - 2010
  • 56. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2010
  • 57. 70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2010
  • 58. Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - #A6437 - Sphere (6) - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. - 2010
  • 59. Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. - 2010
  • 60. Part #A6473 Terms Distribution of Terms Azure Validate A6473 taxonomy 90.0 or add to taxonomy Interest 67.5 & watch 45.0 22.5 0 InfoCloud Solutions, Inc. - 2010
  • 61. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2010
  • 62. Adjust Expectations
  • 63. Search & Tag Ecosystem Find Search Tag
  • 64. When found, people hold onto objects by tagging
  • 65. perspective & context InfoCloud Solutions, Inc. - 2008
  • 66. Search improved w/ extended vocabulary InfoCloud Solutions, Inc. - 2010
  • 67. Search improved with more pointers to the object InfoCloud Solutions, Inc. - 2010
  • 68. Takes as few as 1 or 2 people tagging to make a difference InfoCloud Solutions, Inc. - 2010
  • 69. Much more than a tagcloud InfoCloud Solutions, Inc. - 2010
  • 70. 2 Common Statements InfoCloud Solutions, Inc. - 2010
  • 71. Not enough people are using it
  • 72. OMG! Pull the plug we have way too much info!
  • 73. Solutions to comments InfoCloud Solutions, Inc. - 2010
  • 74. Semi-structured information to structured InfoCloud Solutions, Inc. - 2010
  • 75. Disambiguation ❖ Spelling ❖ Word separations ❖ San Francisco ❖ SanFrancisco ❖ Multi-word terms ❖ Stemming ❖ e.g. Tag, tags, tagging InfoCloud Solutions, Inc. - 2010
  • 76. Facets InfoCloud Solutions, Inc. - 2010
  • 77. Filtering InfoCloud Solutions, Inc. - 2010
  • 78. Social search InfoCloud Solutions, Inc. - 2010
  • 79. Retrieval InfoCloud Solutions, Inc. - 2010
  • 80. Discovery InfoCloud Solutions, Inc. - 2010
  • 81. Social augmented search InfoCloud Solutions, Inc. - 2010
  • 82. Sharepoint 2010 Overview InfoCloud Solutions, Inc. - 2010
  • 83. Tagging in ‘Give Feedback’
  • 84. Personal Tagging
  • 85. Tag External Pages
  • 86. Sharepoint 2010 InfoCloud Solutions, Inc. - 2010
  • 87. Sharepoint 2010 Tagging ❖ Advantages ❖ Folksonomy triad structure ❖ Integrated into Sharepoint ❖ Can be extended ❖ Disadvantages ❖ Needs improved social interaction design ❖ Surface others to follow w/ similar traits ❖ Improve filtering ❖ Options beyond tag clouds InfoCloud Solutions, Inc. - 2010
  • 88. Thank You! InfoCloud Solutions, Inc. - 2010
  • 89. Acknowledgements: - Christian Glessner of http://www.ilovesharepoint.com InfoCloud Solutions, Inc. - 2010
  • 90. Thanks  to  our  Sponsors
  • 91. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal InfoCloud Solutions, Inc. - 2010

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