Social Comfort

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  • I remember hearing you address these themes at Enterprise 2.0 in November. It was provocative and awesome! Rachel reminded me of this the other day - had to come look this up.
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  • Especially liked slide 19
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  • Thomas, thank you for posting your slides from the eXtension PD web from March 24, 2010. Slides 18 and 19 often pop up when I think about how to help people discover how to collaborate together. I see you have an All Rights Reserved license on your slides. What are your thoughts about allowing me to use the images from slide 18 and 19 in a slide presentation of mine. I would of course credit you (link to slides or your Flickr images, or however you suggest)? I would like to share my slide presentation as CC Non-commercial sharelike or CC Non-commercial, as I'll be talking with other educators. Please advise on if or how you would approve use of these images. Thank you again for giving this presentation,and for considering to grant me permission to use slides 18.19.
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Social Comfort

  1. 1. Understanding Social Comfort to Improve Social Tool Adoption Thomas Vander Wal - InfoCloud Solutions, Inc. 24 March 2010 eXtension Webinar
  2. 2. Non-digital Story
  3. 3. Commonwealth Club of California
  4. 4. Understanding Social Software for Mainstream Adoption
  5. 5. “I don’t want to be the company idiot!”
  6. 6. Look to human social interactions
  7. 7. Social Scripts
  8. 8. Rethink how tools map to human needs
  9. 9. What is Trust?
  10. 10. Too many components to trust
  11. 11. Stop using the term trust
  12. 12. Encourage the use of words that describe trust
  13. 13. Respect Comfort Dependable Valued Honest Treasured Loved Believable Consistent Etcetera...
  14. 14. Social Comfort
  15. 15. 3 Parts of Social Comfort • Social Comfort with People • Social Comfort with Tools • Social Comfort with Content
  16. 16. Social Comfort with People
  17. 17. Elements of Social Software
  18. 18. Relationships Reputation Conversation Groups Sharing Identity Object Collaboration Actions Presence
  19. 19. Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
  20. 20. Collaboration Groups Traditional Groupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
  21. 21. Who Are These People?
  22. 22. Paradox of Familiarity • Familiarity through working together • Familiarity through reputation • Hallway familiarity
  23. 23. Building Comfort with People • Similar interest • Similar life stories • Similar experiences
  24. 24. Building Comfort with People • Sharing experiences • One’s own experiences • Saved the family farm • Cancer survivor
  25. 25. Building Comfort with People • Empathetic • Compassion • Understanding of emotion • Similar experiences
  26. 26. Consumating’s “Quirkiness Factor”
  27. 27. Transparency
  28. 28. What are things that would erode comfort?
  29. 29. Be clear about issues and list them up front • “I am one of ‘them’” • “I am paid staff”
  30. 30. Profiles
  31. 31. Do profiles build bonds? • Breadth of social possible connections • Contextual disclosure • Things in common between people • Relevance of semi-private disclosure
  32. 32. Social Comfort with Tools
  33. 33. Walled Gardens vs. Open Sharing
  34. 34. Sharepoint default
  35. 35. Lack of comfort with open sharing
  36. 36. Comfortable spaces with permeable walls
  37. 37. Social Reticence of a Click
  38. 38. “How broadly are my activities shared”
  39. 39. “What do others think ‘this’ means”
  40. 40. What do the features and functions of the tools/service do?
  41. 41. Social Progressions • Personal • Ideas shared (sparks) • Gathering of others with interests (campfire) • Broader interest gathering (bonfire) • Honing for broad use and replications (torch)
  42. 42. Social Comfort with Content
  43. 43. 100% of content that is potentially sharable
  44. 44. Content Sharing Paradox
  45. 45. When people need to find “others like me” This is often the trigger eroding fears around social comfort
  46. 46. The more personal the issue, the more difficult it is to attain social comfort
  47. 47. Externally Focussed Social Empathy • Sharing may hurt others • Not wanting to “rock the boat” • Whistle blowing concerns
  48. 48. Social Comfort as a Whole
  49. 49. Thank You!
  50. 50. Credit of Other’s Photos • Commonwealth Club, by Steve Rhodes photo of Lowell Bergman - http://www.flickr.com/photos/ari/389255633/sizes/l/
  51. 51. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2010

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