Putting Users First

Slide 1: Putting Users First Thomas Vander Wal Presented to: Future of Web Apps London, England :: 4 October 2007

Slide 2: Begin with the User

Slide 3: Wait...

Slide 4: Throw out the “User”

Slide 5: Focus on...

Slide 6: People...

Slide 7: With people

Slide 8: it is all about

Slide 10: Desires...

Slide 11: Interests...

Slide 12: Wants...

Slide 13: Needs...

Slide 14: Focus on Real People

Slide 15: Including...

Slide 16: the 95% who don’t live their life on the web

Slide 17: Tech Pain: Syncing Refinding Taste Identity Ease of use Portability Privacy Attention

Slide 18: Easing Tech Pain

Slide 19: Tagging & Other Features

Slide 20: Tagging Derived Value Abstracts Identity Favorites Long Text Annotation Titles Ratings Work Contributing

Slide 21: The “F” Word

Slide 22: Folksonomy

Slide 23: Folksonomy Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information

Slide 24: Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata

Slide 25: Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata

Slide 26: Finding More Objects Object 1 Identity Object 2 Metadata

Slide 28: Social Bookmarking Gets Social

Slide 30: Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members

Slide 31: Sharing and being social is how we humans got out of caves

Slide 32: Being social is how we advance as a society

Slide 33: Getting to Real Relationships

Slide 34: Spheres of Sociality Mob Collective Selective Personal

Slide 35: Directional Sociality

Slide 36: Not All Relationships Are Equal

Slide 37: Real Relationships Self Friend Self Friend Self Friend Self Acquaintance Self ? ? Stranger

Slide 38: Unequal Access Public Private

Slide 39: Approaching Real Relationships Share Share Listen Public Private Friend A X X Friend B X X X Friend C X X Acquaintance A X X Acquaintance B X

Slide 40: Granular Listening

Slide 42: Information is good

Slide 43: but, we need to be able to do something with the information

Slide 44: Twitter has Favorites

Slide 46: Ease of Use

Slide 53: Test early

Slide 54: Test often

Slide 55: Test with real people

Slide 56: Thank you!

Slide 57: URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal