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Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
Putting Users First
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Putting Users First

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The focus is on people and their needs for what we are building and designing. We need to be aware of technology pain and how we can best ease that pain. Building around real social relationships is …

The focus is on people and their needs for what we are building and designing. We need to be aware of technology pain and how we can best ease that pain. Building around real social relationships is one of the areas of focus in this 30 minute presnetation.

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  • 1. Putting Users First Thomas Vander Wal Presented to: Future of Web Apps London, England :: 4 October 2007
  • 2. Begin with the User
  • 3. Wait...
  • 4. Throw out the “User”
  • 5. Focus on...
  • 6. People...
  • 7. With people
  • 8. it is all about
  • 9. Desires...
  • 10. Interests...
  • 11. Wants...
  • 12. Needs...
  • 13. Focus on Real People
  • 14. Including...
  • 15. the 95% who don’t live their life on the web
  • 16. Tech Pain: Syncing Refinding Taste Identity Ease of use Portability Privacy Attention
  • 17. Easing Tech Pain
  • 18. Tagging & Other Features
  • 19. Tagging Derived Value Abstracts Identity Favorites Long Text Annotation Titles Ratings Work Contributing
  • 20. The “F” Word
  • 21. Folksonomy
  • 22. Folksonomy Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information
  • 23. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata
  • 24. Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata
  • 25. Finding More Objects Object 1 Identity Object 2 Metadata
  • 26. Social Bookmarking Gets Social
  • 27. Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members
  • 28. Sharing and being social is how we humans got out of caves
  • 29. Being social is how we advance as a society
  • 30. Getting to Real Relationships
  • 31. Spheres of Sociality Mob Collective Selective Personal
  • 32. Directional Sociality
  • 33. Not All Relationships Are Equal
  • 34. Real Relationships Self Friend Self Friend Self Friend Self Acquaintance Self ? ? Stranger
  • 35. Unequal Access Public Private
  • 36. Approaching Real Relationships Share Share Listen Public Private Friend A X X Friend B X X X Friend C X X Acquaintance A X X Acquaintance B X
  • 37. Granular Listening
  • 38. Information is good
  • 39. but, we need to be able to do something with the information
  • 40. Twitter has Favorites
  • 41. Ease of Use
  • 42. Test early
  • 43. Test often
  • 44. Test with real people
  • 45. Thank you!
  • 46. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal

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