Karsten Ehms, Social Media, Knowledge, Management at Siemens AGI would agree that 90-9-1 is not set in stone. For many (single) tools/platforms it still works 'too' well. My expectation would be that in future activity/engagement will be split across more/many tools. This might be the difference to e-mail that was and still is used for (too) many digital purposes.3 years ago
Are you sure you want to
Thomas Vander Wal, Senior Consultant at InfoCloud Solutions, IncWatching social tools in the past that get out of the way and allow for people connection with those whom they have comfort connecting and sharing with one sees over adoption and use over time that is far beyond 1-9-90. Inside organizations this has happened with e-mail, but also forums, team tools. But, the big keys to this adoption are ease of use, provides a solid resource for communicating and interacting, and people can share with those they are comfortable sharing with.3 years ago
Overcoming Enterprise 2.0 Hurdles with Social Interaction DesignPresentation Transcript
Overcoming Enterprise 2.0 Hurdles
with Social Interaction Design
Thomas Vander Wal - InfoCloud Solutions, Inc.
13 April 2010
ThoughtFarmer Webinar
Is the Intranet Solution
Part of the Problem
Large Portal Tools
Can Not Find Anything
Intranet Isn’t First Stop
Employment Churn
Information Across Horizontals
Div 1 Div 2 Div 3 Div 4
Packaging
Logistics
Marketing
Social Tools to Fill the Gaps
The One Year Club
One Year Club Lessons
Facebook for the Intranet
Myths of Social Tools
1 - 9 - 90
Email is ~100%
BBC: ~115% wiki use in 7 years
Adoption Curves
Expected Growth Curve
Closer to Real Growth Curve
People Openly Share Information
Millennials Driving Need
Elements of
Social Software
Relationships
Reputation
Conversation
Groups
Sharing
Identity Object
Collaboration
Actions
Presence
Collaboration
Groups
Conversation
Relationship
Reputation Build
Order
Sharing
Actions
Presence
Identity Object
Collaboration
Groups
Traditional
Groupware Conversation
Relationship
Reputation Build
Order
Sharing
Actions
Presence
Identity Object
“I don’t want to be the
company idiot”
Social Comfort
• Social Comfort with others
• Social Comfort with tools
• Social Comfort with subject matter
Social Reticence of a Click
Faces of Perception
InfoCloud Solutions, Inc. - 2008
Personal
Collective
Community
Collaborative
Newbie
The 4 rings of
enterprise social tools
Enterprise Social Tool:
Components for Success
Tools
Enterprise Social Tool:
Components for Success Capabilities
Tools Interface /
Ease of Use
Enterprise Social Tool:
Components for Success Capabilities
Tools Interface /
Ease of Use
Intelligence &
Business Needs
Sociality
Spheres of Sociality
Everyone
Collective
Selective
Personal
Enterprise Social Tool:
Components for Success Capabilities
Tools Interface /
Ease of Use
Intelligence & Expand Use &
Business Needs Increase ROI
Encouraging
Sociality
Use
Social Comfort
Social Interaction Design
What is Social Interaction Design
People interacting with software/
services so to communicate with
other people.
Adrian Chan
Social is an Additional Layer
• Social interaction adds possibilities and
complexity
• Need for understanding how humans are
social
• Social context and needs create different
obstacles from human to computer
interactions
6 Things Needed for
Solid Social Foundation
Share
Embracing Human Social
Interaction Needs
• Tools should get out of the way
• Focus on human social interactions
• Encourage use of elements that support
social comfort
Can Not Find Anything
Ensure Clarity with
Social Interactions in Services
• What do features and functionality do
• Who can see it
• Ease of seeing others with similar interests
• Personal context
Social Reticence of a Click
Ensure Clarity with
Social Interactions in Services
• What do features and functionality do
• Who can see it
• Ease of seeing others with similar interests
• Personal context
Ensure Clarity with
Social Interactions in Services
• What do features and functionality do
• Who can see it
• Ease of seeing others with similar interests
• Personal context
Ensure Clarity with
Social Interactions in Services
• What do features and functionality do
• Who can see it
• Ease of seeing others with similar interests
• Personal context
Context
Understand the Psychology of
Your Organization
• How open is it
• How does it deal with openness
• What does it value and how does it
reward what it values – incorporate it
• How does it handle mis-steps
Understand the
Social Pain Points
• Cultural social limitations and/or
inclusive norms
• Comfortable spaces with permeable
walls
Comfortable
Spaces with
Permeable Walls
Map Privacy Boundaries
• Cultural & regulatory
differences
• Organizations private areas
• Legal
• HR
• Personal boundaries
Equality of Participation
• Adoption gaps are normal with any new
technology
• Adoption improves over time with
comfort with tools & understanding its
value to them
• Focus on social comfort improve things
more quickly
Crossing the Chasm
Equality of Participation
• Adoption gaps are normal with any new
technology
• Adoption improves over time with
comfort with tools & understanding its
value to each person
• Focus on social comfort improves things
more quickly
I completely agree on slide 17/18!
Karsten 3 years ago