Overcoming Enterprise 2.0 Hurdles
  with Social Interaction Design
    Thomas Vander Wal - InfoCloud Solutions, Inc.
     ...
Is the Intranet Solution
  Part of the Problem
Large Portal Tools
Can Not Find Anything
Intranet Isn’t First Stop
Employment Churn
Information Across Horizontals
             Div 1   Div 2   Div 3   Div 4



 Packaging

 Logistics

 Marketing
Social Tools to Fill the Gaps
The One Year Club
One Year Club Lessons
Facebook for the Intranet
Myths of Social Tools
1 - 9 - 90
Email is ~100%
BBC: ~115% wiki use in 7 years
Adoption Curves
Expected Growth Curve
Closer to Real Growth Curve
People Openly Share Information
Millennials Driving Need
Elements of
Social Software
Relationships
Reputation
                             Conversation



                               Groups



           ...
Collaboration



            Groups



       Conversation



       Relationship



           Reputation            Buil...
Collaboration



                          Groups
Traditional
Groupware            Conversation



                     Re...
“I don’t want to be the
    company idiot”
Social Comfort
• Social Comfort with others
• Social Comfort with tools
• Social Comfort with subject matter
Social Reticence of a Click
Faces of Perception




InfoCloud Solutions, Inc. - 2008
Personal
Collective
Community
Collaborative
Newbie
The 4 rings of
enterprise social tools
Enterprise Social Tool:
Components for Success




                          Tools
Enterprise Social Tool:
Components for Success            Capabilities




                          Tools                ...
Enterprise Social Tool:
 Components for Success                Capabilities




                           Tools          ...
Spheres of Sociality
                 Everyone
                 Collective
                 Selective

                 Pe...
Enterprise Social Tool:
 Components for Success                 Capabilities




                           Tools         ...
Social Interaction Design
What is Social Interaction Design


   People interacting with software/
   services so to communicate with
   other peopl...
Social is an Additional Layer

 • Social interaction adds possibilities and
   complexity
 • Need for understanding how hu...
6 Things Needed for
Solid Social Foundation


     Share
Embracing Human Social
  Interaction Needs

• Tools should get out of the way
• Focus on human social interactions
• Encou...
Can Not Find Anything
Ensure Clarity with
Social Interactions in Services

 • What do features and functionality do
 • Who can see it
 • Ease of...
Social Reticence of a Click
Ensure Clarity with
Social Interactions in Services

 • What do features and functionality do
 • Who can see it
 • Ease of...
Ensure Clarity with
Social Interactions in Services

 • What do features and functionality do
 • Who can see it
 • Ease of...
Ensure Clarity with
Social Interactions in Services

 • What do features and functionality do
 • Who can see it
 • Ease of...
Context
Understand the Psychology of
    Your Organization

  • How open is it
  • How does it deal with openness
  • What does it...
Understand the
      Social Pain Points


• Cultural social limitations and/or
  inclusive norms

• Comfortable spaces wit...
Comfortable
  Spaces with
Permeable Walls
Map Privacy Boundaries

• Cultural & regulatory
  differences

• Organizations private areas
 • Legal
 • HR
• Personal bou...
Equality of Participation

• Adoption gaps are normal with any new
  technology

• Adoption improves over time with
  comf...
Crossing the Chasm
Equality of Participation

• Adoption gaps are normal with any new
  technology

• Adoption improves over time with
  comf...
Thank You!
Questions
URL: http://www.thoughtfarmer.com
E-mail: gordonr@thoughtfarmer.com




URL: http://www.infocloudsolutions.com
E-mail: tho...
Overcoming Enterprise 2.0 Hurdles
 with Social Interaction Design
Overcoming Enterprise 2.0 Hurdles
 with Social Interaction Design
Overcoming Enterprise 2.0 Hurdles
 with Social Interaction Design
Overcoming Enterprise 2.0 Hurdles
 with Social Interaction Design
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Overcoming Enterprise 2.0 Hurdles
 with Social Interaction Design

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These are the slides from Thomas Vander Wal's webinar with ThoughtFarmer presented on 13 April 2010.

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Notes
  • I would agree that 90-9-1 is not set in stone. For many (single) tools/platforms it still works 'too' well. My expectation would be that in future activity/engagement will be split across more/many tools. This might be the difference to e-mail that was and still is used for (too) many digital purposes.
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  • Watching social tools in the past that get out of the way and allow for people connection with those whom they have comfort connecting and sharing with one sees over adoption and use over time that is far beyond 1-9-90. Inside organizations this has happened with e-mail, but also forums, team tools. But, the big keys to this adoption are ease of use, provides a solid resource for communicating and interacting, and people can share with those they are comfortable sharing with.
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  • This is a nice presentation - thanks! But why do you think 1-9-90 is a myth?
    I completely agree on slide 17/18!
    Karsten
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Overcoming Enterprise 2.0 Hurdles
 with Social Interaction Design

  1. Overcoming Enterprise 2.0 Hurdles with Social Interaction Design Thomas Vander Wal - InfoCloud Solutions, Inc. 13 April 2010 ThoughtFarmer Webinar
  2. Is the Intranet Solution Part of the Problem
  3. Large Portal Tools
  4. Can Not Find Anything
  5. Intranet Isn’t First Stop
  6. Employment Churn
  7. Information Across Horizontals Div 1 Div 2 Div 3 Div 4 Packaging Logistics Marketing
  8. Social Tools to Fill the Gaps
  9. The One Year Club
  10. One Year Club Lessons
  11. Facebook for the Intranet
  12. Myths of Social Tools
  13. 1 - 9 - 90
  14. Email is ~100%
  15. BBC: ~115% wiki use in 7 years
  16. Adoption Curves
  17. Expected Growth Curve
  18. Closer to Real Growth Curve
  19. People Openly Share Information
  20. Millennials Driving Need
  21. Elements of Social Software
  22. Relationships Reputation Conversation Groups Sharing Identity Object Collaboration Actions Presence
  23. Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
  24. Collaboration Groups Traditional Groupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
  25. “I don’t want to be the company idiot”
  26. Social Comfort
  27. • Social Comfort with others • Social Comfort with tools • Social Comfort with subject matter
  28. Social Reticence of a Click
  29. Faces of Perception InfoCloud Solutions, Inc. - 2008
  30. Personal
  31. Collective
  32. Community
  33. Collaborative
  34. Newbie
  35. The 4 rings of enterprise social tools
  36. Enterprise Social Tool: Components for Success Tools
  37. Enterprise Social Tool: Components for Success Capabilities Tools Interface / Ease of Use
  38. Enterprise Social Tool: Components for Success Capabilities Tools Interface / Ease of Use Intelligence & Business Needs Sociality
  39. Spheres of Sociality Everyone Collective Selective Personal
  40. Enterprise Social Tool: Components for Success Capabilities Tools Interface / Ease of Use Intelligence & Expand Use & Business Needs Increase ROI Encouraging Sociality Use Social Comfort
  41. Social Interaction Design
  42. What is Social Interaction Design People interacting with software/ services so to communicate with other people. Adrian Chan
  43. Social is an Additional Layer • Social interaction adds possibilities and complexity • Need for understanding how humans are social • Social context and needs create different obstacles from human to computer interactions
  44. 6 Things Needed for Solid Social Foundation Share
  45. Embracing Human Social Interaction Needs • Tools should get out of the way • Focus on human social interactions • Encourage use of elements that support social comfort
  46. Can Not Find Anything
  47. Ensure Clarity with Social Interactions in Services • What do features and functionality do • Who can see it • Ease of seeing others with similar interests • Personal context
  48. Social Reticence of a Click
  49. Ensure Clarity with Social Interactions in Services • What do features and functionality do • Who can see it • Ease of seeing others with similar interests • Personal context
  50. Ensure Clarity with Social Interactions in Services • What do features and functionality do • Who can see it • Ease of seeing others with similar interests • Personal context
  51. Ensure Clarity with Social Interactions in Services • What do features and functionality do • Who can see it • Ease of seeing others with similar interests • Personal context
  52. Context
  53. Understand the Psychology of Your Organization • How open is it • How does it deal with openness • What does it value and how does it reward what it values – incorporate it • How does it handle mis-steps
  54. Understand the Social Pain Points • Cultural social limitations and/or inclusive norms • Comfortable spaces with permeable walls
  55. Comfortable Spaces with Permeable Walls
  56. Map Privacy Boundaries • Cultural & regulatory differences • Organizations private areas • Legal • HR • Personal boundaries
  57. Equality of Participation • Adoption gaps are normal with any new technology • Adoption improves over time with comfort with tools & understanding its value to them • Focus on social comfort improve things more quickly
  58. Crossing the Chasm
  59. Equality of Participation • Adoption gaps are normal with any new technology • Adoption improves over time with comfort with tools & understanding its value to each person • Focus on social comfort improves things more quickly
  60. Thank You!
  61. Questions
  62. URL: http://www.thoughtfarmer.com E-mail: gordonr@thoughtfarmer.com URL: http://www.infocloudsolutions.com E-mail: thomas@infocloudsolutions.com InfoCloud Solutions, Inc. - 2010

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