Keeping Up With Social Tagging
Thomas Vander Wal
Presented to: ExpertInnenworkshop \"Social Tagging in der Wissensorganisation
– Perspektiven und Potenziale\"
Video Presentation: Tübingen :: 21 January 2008

Where We Came From
InfoCloud Solutions, Inc. - 2008

Different Perspectives of Tagging
InfoCloud Solutions, Inc. - 2008

Faces of Perception

Personal

Collective

Collaborative

Newbie

Service Owner

External Developer

Depth of Perception

Non-user

Non-contributing Collective User

Non-contributing Selective User

Light Contributing User

Heavy Contributing User

Matrix of Perceptions

Tagging Things

Media

People

Events

Commercial Phonebook

del.icio.us versus
Ma.gnolia

Tag Delimiters

Sociality

Sociality

Sociality

Approaching
Real Relationships
Share Share
Listen
Public Private
Friend A X X
Friend B X X X
Friend C X X
Acquaintance A X X
Acquaintance B X

Elements Missing

Clipping

Clipping

Clipping

Map to Taxonomy

Hold on to Expert

Portability

Inside
Enterprise

Connecting Distant People

Culture vs. Social

Pain Points

Privacy

Managers

Transparency

Scaling

One of Two Things
Happens...

Does Not Meet
Expectations

or...

“Good, Great, Fantastic,
to OMG we have too
much information”

Adjust Expectations

Understand
Derived Value

Who gets value?

Person

Refinding

Service Owner

Saved cost

Improved taxonomy

Improved SEO

Too Much Information:
Needs an Information
Flood Role

Taxonomy

Data Mining

Analytics

Visualization

We have come so far...

But still
have so
much
work to
do!

Danke!
InfoCloud Solutions, Inc. - 2008

URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
E-mail: thomas@vanderwal.net
AIM: vanderwal
Skype: tjvanderwal
InfoCloud Solutions, Inc. - 2008