Going Social

Slide 1: Going Social Thomas Vander Wal Presented to: St. Paul’s School London, England :: 2 October 2007

Slide 2: What is Social Software?

Slide 3: Services...

Slide 4: People...

Slide 5: Objects...

Slide 6: Sharing...

Slide 7: But essentially

Slide 8: it is all about

Slide 10: My friends

Slide 11: My interests

Slide 12: My sharing

Slide 13: and following.

Slide 14: It is being

Slide 16: We select services…

Slide 17: Where our friends are

Slide 18: Where we can interact

Slide 19: “[The rule-breakers] seem to have an extraordinary set of traditional and 21st-century skills, including communication, creativity, collaboration and leadership skills and technology proficiency” - 27 September 2007

Slide 20: ...most children use the internet for social networking, enabled by the widespread and free availability of internet tools that allow people to communicate by creating text, pictures or videos and sharing them with other people connected to the web – often referred to as Web 2.0. - 27 September 2007

Slide 21: Business calls it collaboration

Slide 22: or knowledge sharing

Slide 23: we know it as

Slide 24: communicating.

Slide 25: Sharing and being social is how we humans got out of caves

Slide 26: Being social is how we advance as a society

Slide 27: So far we have: People Objects Interests Interaction Sharing & following Communicating Collaboration

Slide 28: We have a lot of information

Slide 29: Many layers of information

Slide 30: We need tools for understanding

Slide 31: We share: Things found People Events Things created Links Preference Status/presence Media

Slide 32: Cure technology pain

Slide 33: Tech Pain: Syncing Refinding Taste Precision Ease of use Portability Privacy Attention

Slide 34: Social Software: Tools and Services

Slide 35: Social Bookmarking

Slide 36: Social Bookmarking: Links Found things Have: Identity Tags Comments Ease of use Solve: Portability Taste Attention

Slide 39: Tagging & Other Features

Slide 40: Tagging Derived Value Abstracts Identity Favorites Long Text Annotation Titles Ratings Work Contributing

Slide 41: The “F” Word

Slide 42: Folksonomy

Slide 43: Folksonomy Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information

Slide 44: Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata

Slide 45: Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata

Slide 46: Finding More Objects Object 1 Identity Object 2 Metadata

Slide 47: Self & Others Refind links annotated in your understanding Others with similar understanding and interest find info Connect and collaborate with people with similar interests Access your info from any browser

Slide 49: Your Annotation

Slide 51: Social Bookmarking Gets Social

Slide 53: Apple Group (public/private) Top Tags Recent Bookmarks Recent Discussions Group Members

Slide 54: Using the Power of Your Network

Slide 56: Getting to Real Relationships

Slide 57: Spheres of Sociality Mob Collective Selective Personal

Slide 58: Directional Sociality

Slide 59: Not All Relationships Are Equal

Slide 60: Real Relationships Self Friend Self Friend Self Friend Self Acquaintance Self ? ? Stranger

Slide 61: Unequal Access Public Private

Slide 62: Approaching Real Relationships Share Share Listen Public Private Friend A X X Friend B X X X Friend C X X Acquaintance A X X Acquaintance B X

Slide 63: Granular Listening

Slide 65: The Social Network

Slide 66: Social Networking: Status Created things Have: Collaboration Identity Comments Ease of use Solve: Privacy Taste Attention

Slide 74: Important Social Bits Events Refinding Extracting People Ease of use Portability Privacy Attention

Slide 75: Information is good

Slide 76: but, we need to be able to do something with the information

Slide 77: Twitter has Favorites

Slide 79: We know there is incredible power and value from social software

Slide 80: Social software is not perfect, but it is always improving

Slide 81: Thank you!

Slide 82: URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2007