Search

Folksonomy hated word but loved resource

Loading...

Flash Player 9 (or above) is needed to view presentations.
We have detected that you do not have it on your computer. To install it, go here.

0 comments

Post a comment

    Post a comment
    Embed Video
    Edit your comment Cancel

    Notes on slide 1

    4 Favorites

    Folksonomy hated word but loved resource - Presentation Transcript

    1. Folksonomy: A hated word but a loved resource Thomas Vander Wal Presented to: De Montfort Universithy Leicester, England :: 18 September 2007 InfoCloud Solutions, Inc. - 2007
    2. What Is A Tag? InfoCloud Solutions, Inc. - 2007
    3. Tagging: Definition Simple data/metadata externally applied to ❖ an object Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers ❖ InfoCloud Solutions, Inc. - 2007
    4. History of Tagging
    5. The “F” Word InfoCloud Solutions, Inc. - 2007
    6. Folksonomy InfoCloud Solutions, Inc. - 2007
    7. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2007
    8. Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2007
    9. “The beauty of tagging is that it taps into an existing cognitive process without adding much cognitive cost” Rashmi Sinha http://www.rashmisinha.com/archives/05_09/tagging-cognitive.html InfoCloud Solutions, Inc. - 2006
    10. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2007
    11. Every Tag is Sacred InfoCloud Solutions, Inc. - 2007
    12. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2007
    13. Dual Folksonomy Triad Object Identity Interest Vocabulary Culture Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2007
    14. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2007
    15. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2007
    16. Taxonomy vs. Folksonomy Business Customer Taxonomy Folksonomy Object InfoCloud Solutions, Inc. - 2007
    17. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2007
    18. Compensating Taxonomy Folksonomy + Structure - Messy + Efficiency - Difficult Findability + Solid foundation - Slow to emerge - Resource intensive + Relatively inexpensive - Not emergent + Emergent by nature - Difficult to validate + Continual validation InfoCloud Solutions, Inc. - 2007
    19. 70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2007
    20. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2007
    21. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2007
    22. Business Gains: Internet Improved understanding of customers ❖ Current terminology (all of it) ❖ Market segmentations ❖ Target message to language, need & taste ❖ Ability to easily follow the customer ❖ Monitor and analyze existing services ❖ InfoCloud Solutions, Inc. - 2007
    23. Business Gains: Intranet Improve refindability ❖ Understand context ❖ Ease sharing of resources by perspective ❖ Cost effective means of building taxonomy ❖ Allow term use in and across silos ❖ Eases networking ❖ InfoCloud Solutions, Inc. - 2007
    24. Analysis & Monitoring Tools InfoCloud Solutions, Inc. - 2007
    25. Tools Needed Monitoring ❖ ❖ Use ❖ Inbound & Outbound ❖ Spam ❖ External tagging systems ❖ Analysis ❖ System usage patterns ❖ Term use ❖ Synonyms ❖ Identify people “near in thought” ❖ Order & structure InfoCloud Solutions, Inc. - 2007
    26. Understanding Scaling InfoCloud Solutions, Inc. - 2007
    27. Cold-Start Problem & Beyond InfoCloud Solutions, Inc. - 2007
    28. Scaling and Functionality A - Personal Use D B - Serendipity C C - Social Tagging Mature People Tagging B D - Complex Social System A Times Object is Tagged InfoCloud Solutions, Inc. - 2007
    29. Phases of Interaction Saving and tagging ❖ ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2007
    30. Personal to Social Social Personal Serendipity Mature Powerful X X X X Save & Tag X X X X Refind X X X Pivot & Explore X X Search - X Group Interaction InfoCloud Solutions, Inc. - 2007
    31. So, Who Tags? InfoCloud Solutions, Inc. - 2007
    32. As much as 28% of Americans have tagged Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
    33. Daily 7% of people on the Web in the U.S. tag Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
    34. Why do People Tag? InfoCloud Solutions, Inc. - 2007
    35. Reasons People Tag Their OWN use/value first ❖ ❖ Add Perspective/Context ❖ Missing metadata ❖ Emergent Vocabulary ❖ Personal descriptors ❖ Refindability ❖ Aggregation of information ❖ Task-based aggregation ❖ State Interest ❖ Sociality InfoCloud Solutions, Inc. - 2007
    36. Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2007
    37. Social Context Personal - Social - Capture Share ❖ ❖ Hook/Copy Point ❖ ❖ Annotate Collaborate ❖ ❖ Refind Filter ❖ ❖ Privacy Trusted Groups ❖ ❖ InfoCloud Solutions, Inc. - 2007
    38. Privacy Privacy ❖ Open to all ❖ Open to community ❖ Personal only ❖ Selective sharing ❖ By object tagged ❖ All posts to a Group ❖ Community tags ❖ Send to ❖ InfoCloud Solutions, Inc. - 2007
    39. Tools for People Tagging Retrieval ❖ Search ❖ Identify, Build, & use a network of similar ❖ taggers Filter ❖ Follow ❖ Disambiguation ❖ Networking ❖ InfoCloud Solutions, Inc. - 2007
    40. Where Do People Tag? InfoCloud Solutions, Inc. - 2007
    41. Tag Venues Social Bookmarking del.icio.us, clipmarks, Ma.gnolia ❖ Media Flickr, Dabble, LastFM,Viddler ❖ Shopping Amazon ❖ Platial, Socialite Geo-Location ❖ Museums Steve.museum, Powerhouse ❖ Intranet ConnectBeam, IBM Dogear, Scuttle ❖ Consumating Dating ❖ Mac OSX Tiger & Microsoft Vista OS (files) ❖ InfoCloud Solutions, Inc. - 2007
    42. Tag Venues Wherever there is a digital object or marker InfoCloud Solutions, Inc. - 2007
    43. People Using Tag Services InfoCloud Solutions, Inc. - 2007
    44. Scanning InfoCloud Solutions, Inc. - 2007
    45. InfoCloud Solutions, Inc. - 2007
    46. Sociality InfoCloud Solutions, Inc. - 2007
    47. Collective InfoCloud Solutions, Inc. - 2007
    48. Selective InfoCloud Solutions, Inc. - 2007
    49. Personal InfoCloud Solutions, Inc. - 2007
    50. Filtering InfoCloud Solutions, Inc. - 2007
    51. Clustering InfoCloud Solutions, Inc. - 2007
    52. Tag Combinations InfoCloud Solutions, Inc. - 2007
    53. Algorithms InfoCloud Solutions, Inc. - 2007
    54. TagCloud InfoCloud Solutions, Inc. - 2007
    55. TagClouds Best on Granular Items InfoCloud Solutions, Inc. - 2007
    56. Easy Tagging InfoCloud Solutions, Inc. - 2007
    57. Tag Yes/No InfoCloud Solutions, Inc. - 2007
    58. What Is Going On? InfoCloud Solutions, Inc. - 2007
    59. Improvements Needed InfoCloud Solutions, Inc. - 2007
    60. External Services InfoCloud Solutions, Inc. - 2007
    61. 1, 1, 2, 2 ? = Visual Design Design = Software Design InfoCloud Solutions, Inc. - 2007
    62. Device/Service Context Object Identity Interest Definition Vocabulary Context1 Metadata InfoCloud Solutions, Inc. - 2007
    63. Device/Service Context Object Identity Interest Definition Vocabulary Context2 Metadata InfoCloud Solutions, Inc. - 2007
    64. Folksonomy Needs Identity InfoCloud Solutions, Inc. - 2007
    65. Who & Where InfoCloud Solutions, Inc. - 2007
    66. Portability & Interoperability InfoCloud Solutions, Inc. - 2007
    67. Portability Transfer tags and metadata ❖ Between devices ❖ Between services ❖ Between devices and services ❖ Context sensitive ❖ Personal auto-stemming ❖ Personal auto-synonyms ❖ InfoCloud Solutions, Inc. - 2007
    68. Interoperability Consistent metadata ❖ Viable identity ❖ Agreements to trust sharing ❖ Permeable firewalls ❖ Internal pointers not allowed ❖ Magic words not permeable ❖ Policy agreements ❖ Systems ❖ Persons ❖ InfoCloud Solutions, Inc. - 2007
    69. Value of Tagging for Non-taggers InfoCloud Solutions, Inc. - 2007
    70. Volatility of Tagged Object InfoCloud Solutions, Inc. - 2007
    71. Tethering Needed When object is updated ❖ Corrected/Edited ❖ New Content ❖ Removed ❖ Similar items ❖ Archive access ❖ InfoCloud Solutions, Inc. - 2007
    72. Granular Social Network InfoCloud Solutions, Inc. - 2007
    73. Thank You InfoCloud Solutions, Inc. - 2007
    74. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal InfoCloud Solutions, Inc. - 2007

    + Thomas Vander walThomas Vander wal, 2 years ago

    custom

    3015 views, 4 favs, 1 embeds more stats

    More Info

    CC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs LicenseCC Attribution-NonCommercial-NoDerivs License

    Go to text version
    • Total Views 3015
      • 3014 on SlideShare
      • 1 from embeds
    • Comments 0
    • Favorites 4
    • Downloads 77
    Most viewed embeds
    • 1 views on http://mrslinton.wordpress.com

    more

    All embeds
    • 1 views on http://mrslinton.wordpress.com

    less

    Flagged as inappropriate Flag as inappropriate
    Flag as innappropriate

    Select your reason for flagging this presentation as inappropriate. If needed, use the feedback form to let us know more details.

    Cancel

    Categories

    Tags

    Search
    RSS Feed
    What's new?

    © 2009 SlideShare Inc. All Rights Reserved