This presentation was delivered as a keynote to three joint conferences - KM World, Enterprise Search, and Taxonomy Bootcamp - November 2009 in San Jose. The focus is lessons learned from those who have been running social tools inside the enterprise for a year or more - the "One Year Club". This focuses not only the lessons learned but how to increase adoption by putting focus not on early adopters but all employees and their needs and pain points.

1. ThomasVander Wal - InfoCloud Solutions, Inc.
19 November 2009
KM World - San Jose, USA
Enterprise Social Tools &
the Knowledge Organization

2. The OneYear Club

3. Workshop Orientation
Low use can have high value

4. Information work
has changed

5. Digital work became
more social

6. Companies moving from
hierarchy to more horizontal

7. Organizations are
coming to the
realization that...

8. Office productivity
tools are not efficient
for collaboration

9. Social Tools
Augment
Face-to-Face

10. Consumer web offers
improved direction

11. The volume of
information has grown

12. Velocity of information
has increased

13. Gaps in enterprise
tools, CMS, & other
traditional work tools

14. Individuals are making
a difference

15. Similar to e-mail
in the 1990s

16. Young employees are
not the core drivers

17. But, more often it is...

18. Ease of sharing &
connecting with others

19. Easier knowledge
capture

20. It is about
social software

21. It is about
social software

22. We have a lot of information

23. Many layers of information

24. We need tools for understanding

25. & structure for understanding

26. A Tale of Two Tunnels

27. Web 2.0 vs.
Enterprise 2.0

28. Web 2.0 =
Tunnel Through Mountain

29. Enterprise 2.0 =
Tunnel Under Water

30. A Matter of Scale

31. Web focus is millions of users

32. Enterprise focus is %Enterprise focus is %

33. Translate numbers

34. Flickr had 14 million < 10%
U.S. web users

35. Crossing the Chasm

36. Myth Breaking

37. 1 - 9 - 90

38. Email is ~100%

39. BBC: ~115% wiki use in 7 years

40. Adoption Curves

41. Expected Growth Curve

42. Closer to Real Growth Curve

43. Plateaus are normal

44. The 4 rings of
enterprise social tools

45. Tools
Enterprise Social Tool:
Components for Success

46. Tools Interface /
Ease of Use
Enterprise Social Tool:
Components for Success Capabilities

47. Tools Interface /
Ease of Use
Sociality
Capabilities
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success

48. Spheres of Sociality
Mob
Collective
Selective
Personal

49. Tools Interface /
Ease of Use
Encouraging
Use
Sociality
Capabilities
Expand Use &
Increase ROI
Social Comfort
Intelligence &
Business Needs
Enterprise Social Tool:
Components for Success

50. Elements of
Social Software

51. Identity Object
Presence
Collaboration
Actions
Groups
Sharing
Reputation
Relationships
Conversation

52. Build
Order
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration

53. Build
Order
Identity Object
Presence
Actions
Sharing
Reputation
Relationship
Conversation
Groups
Collaboration
Traditional
Groupware

54. “I don’t want to be the
company idiot”

55. Social Comfort

56. • Social Comfort with others
• Social Comfort with tools
• Social Comfort with subject matter

57. Social Reticence of a Click

58. Comfortable Walled
Gardens with
Permeable Walls

59. InfoCloud Solutions, Inc. - 2009
Selective to Collective
Collective
Selective

60. Granular
Social Network

61. Project Labeling Packaging Logistics Food
Self
Connections

62. InfoCloud Solutions, Inc. - 2008
Differing Perspectives

63. Faces of Perception

64. Personal

65. Collective

66. Community

67. Collaborative

68. Newbie

69. Service Owner

70. External Developer

72. Shadow Effect

73. Rough Reputation
Systems

74. Improving Reputation
Systems

75. Context

76. Serendipity

77. InfoCloud Solutions, Inc. - 2009
The “F” Word

78. InfoCloud Solutions, Inc. - 2009
Folksonomy

79. InfoCloud Solutions, Inc. - 2009
Object Identity
Metadata
Interest
Vocabulary
Definition
Folksonomy Triad

80. InfoCloud Solutions, Inc. - 2009
Object Identity
Metadata
Definition
Vocabulary
Terminology
Interest
Culture
Community
Dual Folksonomy Triad

81. InfoCloud Solutions, Inc. - 2009
Taxonomy Folksonomy
Business Customer
Product
Taxonomy vs. Folksonomy

82. InfoCloud Solutions, Inc. - 2009
Taxonomy Folksonomy
Taxonomy & Folksonomy

83. InfoCloud Solutions, Inc. - 2009
70% of Folksonomy tag
terms not in Taxonomy
J.Trant regarding Steve.museum

84. InfoCloud Solutions, Inc. - 2009
Compensating
Taxonomy Folksonomy
+ Structure - Messy
+ Efficiency - Difficult Findability
+ Solid foundation - Slow to emerge
- Resource intensive + Relatively inexpensive
- Not emergent + Emergent by nature
- Difficult to validate + Continual validation

85. Collective

86. IBM ETS
– Enterprise
Tagging Service

87. IBM ETS
$700 to build & deploy
Add tagging to any page
Relevance to each tag

88. IBM ETS
955 hours saved each
week in search
$4.6 Million saved 1st year
Ease of reuse saved $2.4 Million

89. ThankYou!

90. Questions

91. InfoCloud Solutions, Inc. - 2008
URL: http://infocloudsolutions.com
E-mail: thomas@infocloudsolutions.com
AIM: vanderwal
Skype: tjvanderwal
Twitter: @vanderwal or @infocloud