Enterprise Social Tools & the Knowledge Organization

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This presentation was delivered as a keynote to three joint conferences - KM World, Enterprise Search, and Taxonomy Bootcamp - November 2009 in San Jose.

The focus is lessons learned from those who have been running social tools inside the enterprise for a year or more - the "One Year Club". This focuses not only the lessons learned but how to increase adoption by putting focus not on early adopters but all employees and their needs and pain points.

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Enterprise Social Tools & the Knowledge Organization

  1. ThomasVander Wal - InfoCloud Solutions, Inc. 19 November 2009 KM World - San Jose, USA Enterprise Social Tools & the Knowledge Organization
  2. The OneYear Club
  3. Workshop Orientation Low use can have high value
  4. Information work has changed
  5. Digital work became more social
  6. Companies moving from hierarchy to more horizontal
  7. Organizations are coming to the realization that...
  8. Office productivity tools are not efficient for collaboration
  9. Social Tools Augment Face-to-Face
  10. Consumer web offers improved direction
  11. The volume of information has grown
  12. Velocity of information has increased
  13. Gaps in enterprise tools, CMS, & other traditional work tools
  14. Individuals are making a difference
  15. Similar to e-mail in the 1990s
  16. Young employees are not the core drivers
  17. But, more often it is...
  18. Ease of sharing & connecting with others
  19. Easier knowledge capture
  20. It is about social software
  21. It is about social software
  22. We have a lot of information
  23. Many layers of information
  24. We need tools for understanding
  25. & structure for understanding
  26. A Tale of Two Tunnels
  27. Web 2.0 vs. Enterprise 2.0
  28. Web 2.0 = Tunnel Through Mountain
  29. Enterprise 2.0 = Tunnel Under Water
  30. A Matter of Scale
  31. Web focus is millions of users
  32. Enterprise focus is %Enterprise focus is %
  33. Translate numbers
  34. Flickr had 14 million < 10% U.S. web users
  35. Crossing the Chasm
  36. Myth Breaking
  37. 1 - 9 - 90
  38. Email is ~100%
  39. BBC: ~115% wiki use in 7 years
  40. Adoption Curves
  41. Expected Growth Curve
  42. Closer to Real Growth Curve
  43. Plateaus are normal
  44. The 4 rings of enterprise social tools
  45. Tools Enterprise Social Tool: Components for Success
  46. Tools Interface / Ease of Use Enterprise Social Tool: Components for Success Capabilities
  47. Tools Interface / Ease of Use Sociality Capabilities Intelligence & Business Needs Enterprise Social Tool: Components for Success
  48. Spheres of Sociality Mob Collective Selective Personal
  49. Tools Interface / Ease of Use Encouraging Use Sociality Capabilities Expand Use & Increase ROI Social Comfort Intelligence & Business Needs Enterprise Social Tool: Components for Success
  50. Elements of Social Software
  51. Identity Object Presence Collaboration Actions Groups Sharing Reputation Relationships Conversation
  52. Build Order Identity Object Presence Actions Sharing Reputation Relationship Conversation Groups Collaboration
  53. Build Order Identity Object Presence Actions Sharing Reputation Relationship Conversation Groups Collaboration Traditional Groupware
  54. “I don’t want to be the company idiot”
  55. Social Comfort
  56. • Social Comfort with others • Social Comfort with tools • Social Comfort with subject matter
  57. Social Reticence of a Click
  58. Comfortable Walled Gardens with Permeable Walls
  59. InfoCloud Solutions, Inc. - 2009 Selective to Collective Collective Selective
  60. Granular Social Network
  61. Project Labeling Packaging Logistics Food Self Connections
  62. InfoCloud Solutions, Inc. - 2008 Differing Perspectives
  63. Faces of Perception
  64. Personal
  65. Collective
  66. Community
  67. Collaborative
  68. Newbie
  69. Service Owner
  70. External Developer
  71. Shadow Effect
  72. Rough Reputation Systems
  73. Improving Reputation Systems
  74. Context
  75. Serendipity
  76. InfoCloud Solutions, Inc. - 2009 The “F” Word
  77. InfoCloud Solutions, Inc. - 2009 Folksonomy
  78. InfoCloud Solutions, Inc. - 2009 Object Identity Metadata Interest Vocabulary Definition Folksonomy Triad
  79. InfoCloud Solutions, Inc. - 2009 Object Identity Metadata Definition Vocabulary Terminology Interest Culture Community Dual Folksonomy Triad
  80. InfoCloud Solutions, Inc. - 2009 Taxonomy Folksonomy Business Customer Product Taxonomy vs. Folksonomy
  81. InfoCloud Solutions, Inc. - 2009 Taxonomy Folksonomy Taxonomy & Folksonomy
  82. InfoCloud Solutions, Inc. - 2009 70% of Folksonomy tag terms not in Taxonomy J.Trant regarding Steve.museum
  83. InfoCloud Solutions, Inc. - 2009 Compensating Taxonomy Folksonomy + Structure - Messy + Efficiency - Difficult Findability + Solid foundation - Slow to emerge - Resource intensive + Relatively inexpensive - Not emergent + Emergent by nature - Difficult to validate + Continual validation
  84. Collective
  85. IBM ETS – Enterprise Tagging Service
  86. IBM ETS $700 to build & deploy Add tagging to any page Relevance to each tag
  87. IBM ETS 955 hours saved each week in search $4.6 Million saved 1st year Ease of reuse saved $2.4 Million
  88. ThankYou!
  89. Questions
  90. InfoCloud Solutions, Inc. - 2008 URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com AIM: vanderwal Skype: tjvanderwal Twitter: @vanderwal or @infocloud

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