Coming to Terms with Sociality - NETC

Slide 1: Coming To Terms With Sociality Thomas Vander Wal Presented to: NETC 2008 Cary, NC, USA :: 30 April 2008

Slide 2: What is Social Software?

Slide 3: Services...

Slide 4: People...

Slide 5: Desires...

Slide 6: Interests...

Slide 7: Wants...

Slide 8: Needs...

Slide 9: Sharing...

Slide 10: But essentially

Slide 11: it is all about

Slide 13: My friends

Slide 14: My interests

Slide 15: My sharing

Slide 16: and following.

Slide 17: It is being

Slide 19: We select services…

Slide 20: Where our friends are

Slide 21: Where we can interact

Slide 22: Business calls it collaboration

Slide 23: or knowledge sharing

Slide 24: we know it as

Slide 25: communicating.

Slide 26: Sharing and being social is how we humans got out of caves

Slide 27: Being social is how we advance as a society

Slide 28: We have a lot of information

Slide 29: Many layers of information

Slide 30: We need tools for understanding

Slide 31: We share: Things found People Events Things created Links Preference Status/presence Media

Slide 32: But...

Slide 33: Cure technology pain

Slide 34: Technology Pain: Syncing Refinding Taste Precision Ease of use Portability Privacy Attention

Slide 35: Social Software: Tools and Services

Slide 36: Social Bookmarking

Slide 37: Social Bookmarking: Links Found things Have: Identity Tags Comments Ease of use Solve: Portability Taste Attention

Slide 38: The “F” Word

Slide 39: Folksonomy

Slide 40: Folksonomy Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information

Slide 41: Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2007

Slide 42: Dual Folksonomy Triad Object Interest Identity Culture Vocabulary Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2007

Slide 43: Self & Others Refind links annotated in your understanding Others with similar understanding and interest find info Connect and collaborate with people with similar interests Access your info from any browser

Slide 44: Getting to Real Relationships

Slide 45: Elements of Social Software

Slide 46: Relationships Reputation Conversation Groups Sharing Identity Object Collaboration Actions Presence

Slide 47: Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object

Slide 48: Spheres of Sociality Mob Collective Selective Personal

Slide 49: Directional Sociality

Slide 50: Not All Relationships Are Equal

Slide 51: Unequal Access

Slide 52: Approaching Real Relationships Share Share Listen Public Private Friend A X X Friend B X X X Friend C X X Acquaintance A X X Acquaintance B X

Slide 54: Differing Perspectives InfoCloud Solutions, Inc. - 2008

Slide 55: Faces of Perception

Slide 56: Personal

Slide 57: Collective

Slide 58: Collaborative

Slide 59: Newbie

Slide 60: Service Owner

Slide 61: External Developer

Slide 62: Depth of Perception

Slide 63: Non-user

Slide 64: Non-contributing Collective User

Slide 65: Non-contributing Selective User

Slide 66: Light Contributing User

Slide 67: Heavy Contributing User

Slide 68: Matrix of Perceptions

Slide 69: Depth of Perception Non-contributing User Contributor Non-user Collective Selective Light Heavy Personal Collective Faces of Perception Collaborative Newbie Service/Owner Outside Developer

Slide 70: Thank you!

Slide 71: URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2008