Bottom Up Tagging

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Tagging folksonomy presentation given at Enterprise 2.0 2007 Conference in Boston

Tagging folksonomy presentation given at Enterprise 2.0 2007 Conference in Boston

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  • Such a useful slide on how to use tags. I’m Ana Mui Stanley, working on my latest site on lyrics, www.lyrics-search.org/ . I enjoy reading the slide.
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  • I have learned a couple of things from your presentation. Nicely done!

    http://www.riding-mower.org/

    http://www.riding-mower.org/la105-john-deere-lawn-tractor/
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  • Good one. Informative presentation.

    John.
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  • Great Slide

    Anisa

    http://phonehut.info
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  • A gem I will be using to support the social bookmarking service I'm trying to implement. Thank you so much for sharing.
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  • 1. Bottom-up All The Way Down: How Tags Help Businesses Organize Thomas Vander Wal Presented to: Enterprise 2.0 Boston, Massachusetts :: 21 -June 2007 InfoCloud Solutions, Inc. 2007
  • 2. What Is A Tag? InfoCloud Solutions, Inc. - 2007
  • 3. Tagging: Definition Simple data/metadata externally applied to ❖ an object Used for sorting ❖ A hook for aggregating ❖ Provides identifier and/or description ❖ Personal markers ❖ InfoCloud Solutions, Inc. - 2007
  • 4. History of Tagging
  • 5. The “F” Word InfoCloud Solutions, Inc. - 2007
  • 6. Folksonomy InfoCloud Solutions, Inc. - 2007
  • 7. Folksonomy: Definition ❖ Folksonomy is the result of personal free tagging of pages and objects for one's own retrieval ❖ The tagging is usually done in a social environment (shared and open to others) ❖ The act of tagging is done by the person consuming the information InfoCloud Solutions, Inc. - 2007
  • 8. Folksonomy:Value The value in this external tagging is derived from people using their own vocabulary and adding explicit meaning, which may meaning come from inferred understanding of the information/object. People are not so much categorizing, as providing a means to connect items (placing hooks) to provide their meaning in their own understanding. InfoCloud Solutions, Inc. - 2007
  • 9. “The beauty of tagging is that it taps into an existing cognitive process without adding much cognitive cost” Rashmi Sinha http://www.rashmisinha.com/archives/05_09/tagging-cognitive.html InfoCloud Solutions, Inc. - 2006
  • 10. Every person is an expert in their own vocabulary (tags) InfoCloud Solutions, Inc. - 2007
  • 11. Every Tag is Sacred InfoCloud Solutions, Inc. - 2007
  • 12. Folksonomy Triad Object Identity Interest Definition Vocabulary Metadata InfoCloud Solutions, Inc. - 2007
  • 13. Dual Folksonomy Triad Object Identity Interest Vocabulary Culture Definition Terminology Community Metadata InfoCloud Solutions, Inc. - 2007
  • 14. Finding More Objects Object 1 Identity Object 2 Metadata InfoCloud Solutions, Inc. - 2007
  • 15. Folksonomy vs. Taxonomy InfoCloud Solutions, Inc. - 2007
  • 16. Taxonomy vs. Folksonomy Business Customer Taxonomy Folksonomy Product InfoCloud Solutions, Inc. - 2007
  • 17. Taxonomy & Folksonomy Taxonomy Folksonomy InfoCloud Solutions, Inc. - 2007
  • 18. 70% of Folksonomy tag terms not in Taxonomy J. Trant regarding Steve.museum InfoCloud Solutions, Inc. - 2007
  • 19. The Value of Tagging for Business InfoCloud Solutions, Inc. - 2007
  • 20. Business Tensions Naming control People’s vocabulary Sample groups Every perspective In-house Outside service $$$ w/ value $ w/ unknown value Consistent Emergent InfoCloud Solutions, Inc. - 2007
  • 21. Inside, Outside, Through InfoCloud Solutions, Inc. - 2007
  • 22. Organizations & Tagging Intranet ❖ B2B ❖ Customers (organization hosted tool) ❖ External Services ❖ InfoCloud Solutions, Inc. - 2007
  • 23. Business Gains: Internet Improved understanding of customers ❖ Current terminology (all of it) ❖ Market segmentations ❖ Target message to language, need & taste ❖ Ability to easily follow the customer ❖ Monitor and analyze existing services ❖ InfoCloud Solutions, Inc. - 2007
  • 24. Business Gains: Intranet Improve refindability ❖ Understand context ❖ Ease sharing of resources by perspective ❖ Cost effective means of building taxonomy ❖ Allow term use in and across silos ❖ Eases networking ❖ InfoCloud Solutions, Inc. - 2007
  • 25. Efficiency InfoCloud Solutions, Inc. - 2007
  • 26. Analysis & Monitoring Tools InfoCloud Solutions, Inc. - 2007
  • 27. Tools Needed Monitoring ❖ ❖ Use ❖ Inbound & Outbound ❖ Spam ❖ External tagging systems ❖ Analysis ❖ System usage patterns ❖ Term use ❖ Synonyms ❖ Identify people “near in thought” ❖ Order & structure InfoCloud Solutions, Inc. - 2007
  • 28. Understanding Scaling InfoCloud Solutions, Inc. - 2007
  • 29. Cold-Start Problem & Beyond InfoCloud Solutions, Inc. - 2007
  • 30. Scaling and Functionality A - Personal Use D B - Serendipity C C - Social Tagging Mature People Tagging B D - Complex Social System A Times Object is Tagged InfoCloud Solutions, Inc. - 2007
  • 31. Phases of Interaction Saving and tagging ❖ ❖ Refinding ❖ Clicking, pivoting, exploring ❖ Searching ❖ One’s own tags ❖ Other’s tags ❖ Group ❖ Everybody ❖ Group Social Interaction InfoCloud Solutions, Inc. - 2007
  • 32. Personal to Social Social Personal Serendipity Mature Powerful X X X X Save & Tag X X X X Refind X X X Pivot & Explore X X Search - X Group Interaction InfoCloud Solutions, Inc. - 2007
  • 33. So, Who Tags? InfoCloud Solutions, Inc. - 2007
  • 34. As much as 28% of Americans have tagged Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
  • 35. Daily 7% of people on the Web in the U.S. tag Pew Internet Life Project: Report on Tagging http://www.pewinternet.org/PPF/r/201/report_display.asp InfoCloud Solutions, Inc. - 2007
  • 36. Why do People Tag? InfoCloud Solutions, Inc. - 2007
  • 37. Reasons People Tag Their OWN use/value first ❖ ❖ Add Perspective/Context ❖ Missing metadata ❖ Emergent Vocabulary ❖ Personal descriptors ❖ Refindability ❖ Aggregation of information ❖ Task-based aggregation ❖ State Interest ❖ Sociality InfoCloud Solutions, Inc. - 2007
  • 38. Spheres of Sociality Mob Collective Selective Personal InfoCloud Solutions, Inc. - 2007
  • 39. Social Context Personal - Social - Capture Share ❖ ❖ Hook/Copy Point ❖ ❖ Annotate Collaborate ❖ ❖ Refind Filter ❖ ❖ Privacy Trusted Groups ❖ ❖ InfoCloud Solutions, Inc. - 2007
  • 40. Interaction Privacy ❖ Open to all ❖ Open to community ❖ Personal only ❖ Selective sharing ❖ By object tagged ❖ All posts to a Group ❖ Community tags ❖ Send to ❖ InfoCloud Solutions, Inc. - 2007
  • 41. Tools for People Tagging Retrieval ❖ Search ❖ Identify, Build, & use a network of similar ❖ taggers Filter ❖ Follow ❖ Disambiguation ❖ Networking ❖ InfoCloud Solutions, Inc. - 2007
  • 42. Where Do People Tag? InfoCloud Solutions, Inc. - 2007
  • 43. Tag Venues Social Bookmarking del.icio.us, clipmarks, Ma.gnolia ❖ Flickr, Dabble, LastFM,Viddler Media ❖ Amazon Shopping ❖ Platial, Socialite Geo-Location ❖ Steve.museum, Powerhouse Museums ❖ ConnectBeam, IBM Dogear, Scuttle Intranet ❖ Consumating Dating ❖ Mac OSX Tiger & Microsoft Vista OS (files) ❖ InfoCloud Solutions, Inc. - 2007
  • 44. Tag Venues Wherever there is a digital object or marker InfoCloud Solutions, Inc. - 2007
  • 45. People Using Tag Services InfoCloud Solutions, Inc. - 2007
  • 46. Scanning InfoCloud Solutions, Inc. - 2007
  • 47. InfoCloud Solutions, Inc. - 2007
  • 48. Sociality InfoCloud Solutions, Inc. - 2007
  • 49. Collective InfoCloud Solutions, Inc. - 2007
  • 50. Selective InfoCloud Solutions, Inc. - 2007
  • 51. Personal InfoCloud Solutions, Inc. - 2007
  • 52. Filtering InfoCloud Solutions, Inc. - 2007
  • 53. Clustering InfoCloud Solutions, Inc. - 2007
  • 54. Tag Combinations InfoCloud Solutions, Inc. - 2007
  • 55. Algorithms InfoCloud Solutions, Inc. - 2007
  • 56. TagCloud InfoCloud Solutions, Inc. - 2007
  • 57. TagClouds Best on Granular Items InfoCloud Solutions, Inc. - 2007
  • 58. Easy Tagging InfoCloud Solutions, Inc. - 2007
  • 59. Tag Yes/No InfoCloud Solutions, Inc. - 2007
  • 60. What Is Going On? InfoCloud Solutions, Inc. - 2007
  • 61. Improvements InfoCloud Solutions, Inc. - 2007
  • 62. Value of Tagging for Non-taggers InfoCloud Solutions, Inc. - 2007
  • 63. Volatility of Tagged Object InfoCloud Solutions, Inc. - 2007
  • 64. Tethering Needed When object is updated ❖ Corrected/Edited ❖ New Content ❖ Removed ❖ Similar items ❖ Archive access ❖ InfoCloud Solutions, Inc. - 2007
  • 65. Granular Social Network InfoCloud Solutions, Inc. - 2007
  • 66. Interoperability InfoCloud Solutions, Inc. - 2007
  • 67. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal InfoCloud Solutions, Inc. - 2007