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Beyond Simple Social - Presented at Salesforce

Beyond Simple Social - Presented at Salesforce



This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco. ...

This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco.

This is the second presentation of this and it changed a bit. The focus is how to take the next we must take to improve our social software we are using, particularly for organization within their own walls. The shift of from the social patterns of early adopters to mainstream is really a large shift and things are really difficult to do as we have only just begun the trek again (groupware and KM were the two prior attempts).

Understanding how to look at things through different social lenses so to see what is going on is essential. This presentation is 6 or 7 of my 40+ (now just over 50) social lenses to help do this. This presentation is a high level view, but enough to see gaps and where things could and should change as we move forward.



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Beyond Simple Social - Presented at Salesforce Beyond Simple Social - Presented at Salesforce Presentation Transcript

  • Beyond Simple Social Thomas Vander WalSalesforce :: San Francisco, CA :: 30 May 2012
  • Who is Thomas?
  • Isn’t Social Simple?
  • Tea, anyone?
  • Getting toMainstream
  • Goal 100%
  • Email in org took 5+years to get to ~99%
  • Social often focuses onedge cases, not mainstream
  • Understand how theremaining 90% are social
  • 40+ Social Lenses
  • 5 BeginningSocial Questions
  • Is it...
  • The person
  • How humans are social
  • Cultural influences- or cross cultural
  • Organizational constraints
  • Problems with the tools / service
  • Understanding Social Software for Mainstream Adoption
  • “I don’t want to be the company idiot!”
  • Look to humansocial interactions
  • Social Scripts
  • Rethink how toolsmap to human needs
  • Social Comfort
  • 3 Parts of Social Comfort• Social Comfort with People• Social Comfort with Tools• Social Comfort with Content
  • Elements ofSocial Software
  • RelationshipsReputation Conversation Groups Sharing Identity Object Collaboration Actions Presence
  • Collaboration Groups Conversation Relationship Reputation Build Order Sharing Actions PresenceIdentity Object
  • Collaboration GroupsTraditionalGroupware Conversation Relationship Reputation Build Order Sharing Actions Presence Identity Object
  • GranularSocial Network
  • PatAgile Scheduling P&L Food Benefits Connections
  • Differing PerspectivesInfoCloud Solutions, Inc. - 2008
  • Personal
  • Collective
  • Community, Groups, & Teams
  • Collaborative
  • Newbie
  • Service Owner
  • External Developer
  • Social Progressions
  • Spark
  • Campfire
  • Bonfire
  • Torch
  • SocialScaling
  • Scaling and Functionality D A - Personal Use B - Serendipity CPeople Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2012
  • Dave Snowden’sCynefin Framework
  • Social Reticence of a Click
  • “How broadly are my activities shared”
  • “What do others think ‘this’ means”
  • What do the featuresand functions of the tools/service do?
  • When we...
  • Offer ApproveKudos Interest Hold On
  • To Summarize...
  • Run to the light ofcomplexity - Mike Kuinavsky
  • Questions
  • URL: http://infocloudsolutions.comBlog: http://www.personalinfocloud.comE-mail: thomas@infocloudsolutions.comSkype: tjvanderwalTwitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2012