Beyond Simple Social - Presented at Salesforce
by Thomas Vander Wal, Senior Strategist at Design for Context on Jun 01, 2012
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This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco. ...
This presentation was given to a sold out crowd at Salesforce UX Lecture Series in San Francisco.
This is the second presentation of this and it changed a bit. The focus is how to take the next we must take to improve our social software we are using, particularly for organization within their own walls. The shift of from the social patterns of early adopters to mainstream is really a large shift and things are really difficult to do as we have only just begun the trek again (groupware and KM were the two prior attempts).
Understanding how to look at things through different social lenses so to see what is going on is essential. This presentation is 6 or 7 of my 40+ (now just over 50) social lenses to help do this. This presentation is a high level view, but enough to see gaps and where things could and should change as we move forward.
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