Getting Beyond Simple Social            Thomas Vander Wal  #UXCampDC :: Washington, DC :: 7 January 2012
Who is Thomas?
Isn’t Social Simple?
Getting toMainstream
Goal 100%
Email in org took 5+years to get to ~99%
Social often focuses onedge cases, not mainstream
Understand how theremaining 90% are social
40+ Social Lenses
5 BeginningSocial Questions
Is it...
The person
How humans are social
Cultural influences- or cross cultural
Organizational constraints
Problems with the  tools / service
Differing PerspectivesInfoCloud Solutions, Inc. - 2008
Personal
Collective
Community, Groups, & Teams
Collaborative
Newbie
Service Owner
External Developer
SocialScaling
Scaling and Functionality                                          D                    A - Personal Use                  ...
Dave Snowden’sCynefin Framework
To Summarize...
Run to the light of   complexity
Questions
URL: http://infocloudsolutions.comBlog: http://www.personalinfocloud.comE-mail: thomas@infocloudsolutions.comSkype: tjvand...
Upcoming SlideShare
Loading in …5
×

Getting Beyond Simple Social

5,340 views

Published on

This is a short presentation that was quickly put together for UX Barcamp DC. There are a few items that I hadn't put into slides before, but have been background in many other presentations.

Published in: Technology, Business
0 Comments
3 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
5,340
On SlideShare
0
From Embeds
0
Number of Embeds
2,563
Actions
Shares
0
Downloads
15
Comments
0
Likes
3
Embeds 0
No embeds

No notes for slide

Getting Beyond Simple Social

  1. 1. Getting Beyond Simple Social Thomas Vander Wal #UXCampDC :: Washington, DC :: 7 January 2012
  2. 2. Who is Thomas?
  3. 3. Isn’t Social Simple?
  4. 4. Getting toMainstream
  5. 5. Goal 100%
  6. 6. Email in org took 5+years to get to ~99%
  7. 7. Social often focuses onedge cases, not mainstream
  8. 8. Understand how theremaining 90% are social
  9. 9. 40+ Social Lenses
  10. 10. 5 BeginningSocial Questions
  11. 11. Is it...
  12. 12. The person
  13. 13. How humans are social
  14. 14. Cultural influences- or cross cultural
  15. 15. Organizational constraints
  16. 16. Problems with the tools / service
  17. 17. Differing PerspectivesInfoCloud Solutions, Inc. - 2008
  18. 18. Personal
  19. 19. Collective
  20. 20. Community, Groups, & Teams
  21. 21. Collaborative
  22. 22. Newbie
  23. 23. Service Owner
  24. 24. External Developer
  25. 25. SocialScaling
  26. 26. Scaling and Functionality D A - Personal Use B - Serendipity CPeople Participating C - Mature Social Tool B D - Complex Social System A # of Objects in System InfoCloud Solutions, Inc. - 2012
  27. 27. Dave Snowden’sCynefin Framework
  28. 28. To Summarize...
  29. 29. Run to the light of complexity
  30. 30. Questions
  31. 31. URL: http://infocloudsolutions.comBlog: http://www.personalinfocloud.comE-mail: thomas@infocloudsolutions.comSkype: tjvanderwalTwitter: @vanderwal or @infocloud InfoCloud Solutions, Inc. - 2012

×