After Noah: Making Sense of the Flood (of Information)

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Presentation at Enterprise 2.0 2008 in Boston. This is aimed at people who have social bookmarking tools running in their organization and ways to solve for under performance and messy usage.

Presentation at Enterprise 2.0 2008 in Boston. This is aimed at people who have social bookmarking tools running in their organization and ways to solve for under performance and messy usage.

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  • 1. After Noah: Making Sense of the Flood (of Information) Thomas Vander Wal Presented to: Enterprise 2.0 Boston, MA, USA :: 10 June 2008
  • 2. 2 Common Statements
  • 3. Nobody is using our services
  • 4. OR
  • 5. Good Great Utterly fantastic OMG we have way too much information
  • 6. Encouraging Use
  • 7. Add or improve guidance for use
  • 8. Keep in mind: perceived light use can have high value
  • 9. Number of Tags Per Item Distribution of “x Tagged” A6473 90.0 # People Tagging 67.5 45.0 22.5 0 Median InfoCloud Solutions, Inc. 2008
  • 10. Focus on values derived
  • 11. Who is using the service?
  • 12. What value is gained?
  • 13. Personal
  • 14. Collective
  • 15. Collaborative
  • 16. Newbie
  • 17. Service Owner
  • 18. Quick instructional videos
  • 19. http://www.commoncraft.com/bookmarking-plain-english
  • 20. Easy tagging - similar to Amazon
  • 21. Tag Yes/No InfoCloud Solutions, Inc. - 2008
  • 22. Provide many use cases
  • 23. Continually highlight various success stories
  • 24. Move to pervasive tag tool integration
  • 25. Integrate with search
  • 26. Social search
  • 27. Collective search
  • 28. Selective social search: • Groups • Co-worker • Selected interests
  • 29. Personal contextual search
  • 30. Too much info
  • 31. Causes
  • 32. Single tags
  • 33. Tools too simple
  • 34. Lacking structure • Tags are taken as singles terms • Not using co-occurrence
  • 35. Lacking context • No grouping of taggers • ID does not tie to a persona or profile • Lacking relationship of tagger
  • 36. Facets needed
  • 37. Across many applications and services
  • 38. External incentive encouraged tagging
  • 39. Taggers are adding tags terms to self-stem (e.g. tag, tags, tagging)
  • 40. Many misspellings
  • 41. Tools need improved guidance & in-line help
  • 42. Solutions
  • 43. Single tags • Interface encourages diversity of tagging • Use more than one tag • Detect homogeneity
  • 44. Use a taxonomist who understands folksonomies
  • 45. Terms Around an Object Taxonomy Folksonomy - Ball (89) - Ball - Circle (63) - Sphere - Blue (23) - Blue - Orb (11) - Sphere (6) - #A6437 - Gradient (3) - ToBuy (3) - Darkblue (2) - Round (2) - … 26 more InfoCloud Solutions, Inc. 2008
  • 46. Part #A6473 Terms Distribution of Terms Validate A6473 taxonomy 90.0 or add to taxonomy Value in Interest Synonyms & 67.5 & watch Unique views 45.0 22.5 0 InfoCloud Solutions, Inc. 2008
  • 47. Tool is simple • Simplicity is good, but they need to be smarter • Surface multiple context • Surface co-occurrence of tags • Lacking individual tagging
  • 48. Embrace structure • Use co-occurrence of terms • Use identity and personal relationships • Tie to a taxonomy • Existing • Generic
  • 49. - Andy Edmonds @ http://surfmind.com/muzings/?p=107
  • 50. Show context • Human • Object • Related terms
  • 51. Facets
  • 52. Identify facets • Interface • Takes time - neg • More complex interface may deter taggers • Automated • People • Products & type • Geo-location • Temporal
  • 53. Tools Get Out of the Way
  • 54. Aggregate tags across tools • Tag in and across applications • Blogs, wikis, Sharepoint, etc. • Retrieve across applications and services to provide breadth and more value
  • 55. Remove false incentives and focus real value - such as refindability
  • 56. Auto-stemming • Identify synonyms • Plurals • Spelling variations (incl. mis-spelling) • International terms
  • 57. Improve application guidance
  • 58. Pulling it all together
  • 59. Human needs and support
  • 60. Support various uses
  • 61. Improve the tools used
  • 62. Thank You! InfoCloud Solutions, Inc. - 2008
  • 63. URL: http://infocloudsolutions.com E-mail: thomas@infocloudsolutions.com E-mail: thomas@vanderwal.net AIM: vanderwal Skype: tjvanderwal InfoCloud Solutions, Inc. - 2008