Top 11 Things Facebook Page     Owners Need to Know About the   The MarketingSavant Group     New Page Format             ...
About : Dana VanDen Heuvel                                             Dana VanDen Heuvel is an award-winning marketing bl...
Continue Learning    marketingsavant.com/fbwebinar                                    www.marketingsavant.comThe Marketing...
Your New Facebook Page Agenda      1.      Upgrade to the new page format      2.      Using the content moderation block ...
1. Should I “Upgrade” to the      New Format Now?      • Yes, unless you have much invested in Tabs        (there have bee...
Welcome To Your New Page!                                        1. Photo strip above the Wall                            ...
2. Setup Comment Moderation      Edit Page > Manage Permissions      • Keep the profanity off        your pages – you     ...
3. Photo Strip – Top of the Page      • Located where the Tabs used        to be      • Random selected of photos        u...
4. Navigation Changes      • Navigation moved to the      Default        side      • All menu (formerly Tab)            ‘M...
5. iframe vs. FBML      • Facebook pages can now support        iframe tabs      • Think of it as a window within the     ...
6. Set Notification Settings      Edit Page > Your Settings      • Set on a per admin / per page basis                  Wh...
6.5 Facebook Page Notifications      • Facebook not the only or the        right answer      • Hyper Alerts is the “featur...
7. Check / Reset Page Category      Edit Page > Basic Information      • Previously only set on page start      • You can ...
8. De-Clutter Your Wall      Edit Page > Manage Permissions      • Wall posts are now displayed         by algorithm in ‘E...
9. Start Interacting as the Page                                  How do I comment as a Page on other       • You must “Li...
10. Featured Likes and Admins      Edit Page > Featured      • You can show “Featured        Likes” of the pages that     ...
11. Fan Generating Apps                                www.marketingsavant.comThe MarketingSavant Group                  8...
Q&A      Is there a setting someplace to control wall post order to      force it to appear chronological?      • The main...
Q&A      I can no longer go to Manage      my page and have to do a      search to get to it.      Your best bet will be t...
Q&A      How can you link twitter to the      page only and not have that      feed appear on your personal      Facebook ...
Q&A      • Does this change the FBML custom tabs, other        than that they are no longer tabs?      • How does this aff...
Top Page Creation Tools      Mediafeedia                                                                 Pagemodo      •  ...
Continue Learning    marketingsavant.com/fbwebinar                                    www.marketingsavant.comThe Marketing...
Smile if you liked it!                              The MarketingSavant Group                               www.marketings...
About      The MarketingSavant Group      The MarketingSavant Group is a specialist company that focuses on developing our...
MarketingSavant Has Served:          Intel                                     •   American Marketing Association       ...
On Target Social Media Advice!                            Since 2003, The MarketingSavant                            Group...
Why MarketingSavant?      •    Deep Experience                                  •   Highly Regarded             – Our foun...
Top 11 Things Facebook Page     Owners Need to Know About the   The MarketingSavant Group     New Page Format             ...
Top 11 Things Facebook Page Owners Need To Know About The New Page Format
Top 11 Things Facebook Page Owners Need To Know About The New Page Format
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Top 11 Things Facebook Page Owners Need To Know About The New Page Format

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In the presentation, we cover:
When should you upgrade to the new page format
Using the content moderation block lists
The new photo showcase & how to make the most of it
Navigation changes and how to manage your pages
Iframe tabs vs. FBML and how to manage tabs going forward
Setting Facebook Page notifications and whether or not Hyper Alerts is still necessary
Setting categories & subcategories
Wall preference settings
“Admin as Page” usage
Using your “Featured Likes” to Like other pages (as a brand) not just favorite them
“Featured Page Owners” – losing our anonymity as page owners

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Top 11 Things Facebook Page Owners Need To Know About The New Page Format

  1. 1. Top 11 Things Facebook Page Owners Need to Know About the The MarketingSavant Group New Page Format www.marketingsavant.com 888.989.7771 dana@marketingsavant.com www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  2. 2. About : Dana VanDen Heuvel Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Associations Marketech Guide to Marketing Technology and the MySpace, YourSpace, TheirSpace Guide to Social Network Marketing and the creator of the AMAs TechnoMarketing training series. Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, one of the nations first weblog and social media marketing consultancies and currently runs The MarketingSavant™ Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to reach and keep customers. Learn more from Danas blog at www.marketingsavant.com. The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business- to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  3. 3. Continue Learning marketingsavant.com/fbwebinar www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  4. 4. Your New Facebook Page Agenda 1. Upgrade to the new page format 2. Using the content moderation block lists 3. The new photo showcase & how to make the most of it 4. Navigation changes and how to manage your pages 5. iframe tabs vs. FBML and how to manage tabs going forward 6. Setting Facebook Page notifications and whether or not Hyper Alerts is still necessary 7. Setting categories & subcategories 8. Wall preference settings 9. “Admin as Page” usage 10. Using your “Featured Likes” to Like other pages (as a brand) not 11. “Featured Page Owners” – losing our anonymity as page owners 12. Fan Generating Apps 13. Q&A from signup www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  5. 5. 1. Should I “Upgrade” to the New Format Now? • Yes, unless you have much invested in Tabs (there have been some bugs with Tabs) • You CANNOT change back once you’ve done the upgrade • March 10th is Facebook’s cutover date www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  6. 6. Welcome To Your New Page! 1. Photo strip above the Wall 2. Page Category (update + subcategory) 2 1 3. Profile picture reduced from 200 x 600 pixels to 180 x 540 7 4. Tabs are now on the left panel like Profiles and in list form. 6 items show 3 9 and then “More” 5. “Info Blurb” no longer on left hand side – only under Info Tab. No “suggest 8 to friends” 6. Pages can Like other Pages, not just favorite them 7. Pages can “Feature” admins (Page Owners), if they choose to.(not shown) 8. Set Default Wall Post View to “Everyone” or Page posts only 9. New ability to interact on Facebook as your Page (or toggle back/forth) 9-a. Admins can to post and comment around Facebook under their Page’s alias 4 9-b. See a News feed of updates from Liked Pages when in “Page” mode 10. Pages can now feature iFrame tab applications 11. ALL Page Admins receive email 5 notifications when users post or comment 6 www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  7. 7. 2. Setup Comment Moderation Edit Page > Manage Permissions • Keep the profanity off your pages – you determine how strict you want to be • Wall posts will be moved to the Pages Spam filter, which is hidden from public view. • Comments will appear in grey to admins, but will not appear to the public. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  8. 8. 3. Photo Strip – Top of the Page • Located where the Tabs used to be • Random selected of photos uploaded from each brand • Reloaded every time the page loads • No way to control the order • New view window w/ads when you click on photos • Keep adding photos to keep the rotation fresh (or don’t…) • You can ‘hide’ photos with the rollover X in the upper right hand of the photo www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  9. 9. 4. Navigation Changes • Navigation moved to the Default side • All menu (formerly Tab) ‘More’ activity done from the side nav – Hide ‘Edit’ – Move (click & drag) • Still shows 6 items as default with option for ‘more’ • Wall and Info are still mandatory www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  10. 10. 5. iframe vs. FBML • Facebook pages can now support iframe tabs • Think of it as a window within the main page that lets you see through to another page. (Still 520px wide frame) • Requires interaction with another web server (same as FBML) • Enable iframes by editing the Facebook Integration settings on the Developer App • Look for more tools to come to market for this www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  11. 11. 6. Set Notification Settings Edit Page > Your Settings • Set on a per admin / per page basis Whats new in notifications, especially • Instruct your admins to adjust their own for agencies that settings manage multiple client pages? • Alerts you immediately when new user- submitted comments or posts arrive www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  12. 12. 6.5 Facebook Page Notifications • Facebook not the only or the right answer • Hyper Alerts is the “feature that Facebook forgot” • Watch you pages, competitors, pages you like and pages you don’t • Daily digest of updates (vs. immediate emails) • Alerts by URL or by FB User – ASAP, Hourly, Daily, Weekly, Monthly – Select your time – Also alerts on your own content • http://www.hyperalerts.no www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  13. 13. 7. Check / Reset Page Category Edit Page > Basic Information • Previously only set on page start • You can now change your Page category and assign subcategory • Subcategory driven by main category • Can also assign Vanity URL from this page www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  14. 14. 8. De-Clutter Your Wall Edit Page > Manage Permissions • Wall posts are now displayed by algorithm in ‘Everyone mode’ (lots of protest to that) and chronological in ‘Page mode’ • Set the Wall to display posts made by “Everyone” or just those made by the “Page.” • Users can still respond to the posts made by the Page only www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  15. 15. 9. Start Interacting as the Page How do I comment as a Page on other • You must “Like” the peoples profiles and other pages? pages on which you’d like to interact with • You may also still use the @pagename to call them out and appear on their page www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  16. 16. 10. Featured Likes and Admins Edit Page > Featured • You can show “Featured Likes” of the pages that you like (partners, vendors, dealers, etc.) • Give the page a personality by showing “Page Owners” on the left hand side of the Page. • You don’t have to display all of them, just the ones you want users to see www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  17. 17. 11. Fan Generating Apps www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  18. 18. Q&A Is there a setting someplace to control wall post order to force it to appear chronological? • The main complaint, which is already mobilizing a large number of users is the mind boggling option to sort the posts by “relevance” instead of by chronological order. Under the new upgrade, you would have no control over the order in which your posts appear. If you post something today, but Facebook decided it isn’t relevant, it would move it to the bottom of the page, and posts (some of them months old) would be on top of the page instead. How they have designed the algorithm that determines the relevance of each post is a mystery to users. (http://simplytatydesigns.com/tech/facebook-page-updates-under-attack-by-users) www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  19. 19. Q&A I can no longer go to Manage my page and have to do a search to get to it. Your best bet will be to use one of two tools to get to your pages. 1. Bookmark then visit www.facebook.com/pages, then click on “Pages I Admin” to get to your pages 2. Click on “Ads and Pages” in the left hand navigation menu (if you have this option) under your profile picture www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  20. 20. Q&A How can you link twitter to the page only and not have that feed appear on your personal Facebook page. Use dlvr.it to connect your pages, blogs, feeds and RSS driven contnet together. 1. Sign up for www.dlvr.it 2. Setup ‘Routes’ from any RSS feed of content to your Facebook Page www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  21. 21. Q&A • Does this change the FBML custom tabs, other than that they are no longer tabs? • How does this affect the size of "branded space" i.e. tabs & logo areas? • Can I comment as the page from a mobile application? www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  22. 22. Top Page Creation Tools Mediafeedia Pagemodo • Mediafeedia offers tools that aim to streamline the • Recently acquired by Webs.com, Pagemodo offers companies management of professional Facebook pages. From custom tab creation to scheduling posts, take a glance at the video a user-friendly template to make professional looking pages tutorials this vendor provides to see if they are the right fit for on the social network. With prices ranging from free to $59 a your social media needs. month, this Facebook page design company offers a range of Buddy Media choices for businesses varying in size. • With an impressive list of clients, Buddy Media offers an Context Optional excellent list of resources and tools to help design an engaging Facebook page for businesses. Visit the company’s • Social marketing software provider Context Optical is another official web page for a list of services, clients, schedule a go-to company for big corporations to optimize their demo, and get contact to begin building an improved social Facebook presence. Learn the specifics about strategies, media experience for your brand. ShortStack services, and the company’s work with other clients by • Turn to ShortStack Labs to design custom tabs for Facebook visiting the vendor’s official website. pages that will attract and peak the interest of a growing fan Vitrue base. For a list of prices — starting with a free package for • Vitrue is a social media management platform that aims to those just getting started — based on fan and “like” totals, take a look at what this vendor has to offer. turn a business’ page on Facebook into an interactive Involver conversation with fans. The company’s very specific • Involver has worked with many well-established brands to strategies strive to make your brand have a home on the build successful social media presences. The company has just social network attracts people and keeps them coming back. about every tool imaginable to create a customized Facebook FanBridge page that will help brands not only build a fan base, but encourage those new visitors to stick around. • Take a look at what FanBridge can provide in the way of Likeable Media helping to build and maintain a larger fanbase on Facebook. • Likeable Media takes a creative approach to improving a The company also just recently acquired Damntheradio, so brand’s social media presence. The vendor builds or you can expect this provider’s ability create the ultimate page transforms your Facebook page, as well as monitors activity for musicians to significantly improve in the coming months. in the interest of maintaining success. for your new page design, and take a look at what the vendor has done for other brands.Source: http://www.allfacebook.com/10-facebook-page-creation-tools-2011-02 www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  23. 23. Continue Learning marketingsavant.com/fbwebinar www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  24. 24. Smile if you liked it! The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  25. 25. About The MarketingSavant Group The MarketingSavant Group is a specialist company that focuses on developing our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the- month tool. MarketingSavant helps clients leverage thought leadership and social media marketing through precise strategy development, targeted user-centric research, expert resource engagement for content creating and distribution, all using our proprietary Thought Leadership Marketing methodology. Like the thought leading clients we work with and in the spirit of the social media tools we employ, MarketingSavant is a transparent, honest, professional, credible, driven, responsive, hard working, open-minded, and results-oriented team that serves our clients with the utmost integrity and respect and treat their business and success as our own. Our value-forward approach means that our first priority is delivering wisdom to our clients and prospects to make us all better marketers and servants to the customers who trust us. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy. MarketingSavant’s offerings range from thought leadership strategy development, training and workshops, campaign management, customer community development and anything else that helps to position you as the preeminent thought leader in your industry. Contact us if you’re interested in become your industry’s thought leader! www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  26. 26. MarketingSavant Has Served:  Intel • American Marketing Association  Chubb Insurance • Business Marketing Association  Bayer Pharmaceuticals • American Advertising Federation  American Cancer Society • Direct Marketing Association  Quad/Creative • Association of IT Professionals  Emerson, Inc. • Midwest Jewelers Association  Krueger International • Chicago Area Direct Marketers  McCain Foods • Trade Show Exhibitors Association  Miron Construction, Inc. • Just Between Us  Center for Sales Strategy • Herzing College  PROMO Marketing Conference • St. Norbert College  Internet Retailer Conference • University of Northern Illinois  Seybold 365 Conference • Decision Sciences Institute  The Golomb Group • Madison Area Technical College  SRI Conferences • Mountain State University  Northlich • Pheedo, Inc.  Imaginasium • Adams Magnetic  E-Marketing Learning Center of Erie, PA • Nicolet National Bank  Life Meets Work • Green Bay Chamber of Commerce  WSPRA • Fond du lac Area Chamber of Commerce  NCMPR • Perfect Patients Pty Ltd.  Betuitive Marketing, Inc. • WE Energies www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  27. 27. On Target Social Media Advice! Since 2003, The MarketingSavant Group has trained over 3000 top level marketers on how to use social media for marketing and has influenced the success of dozens of social media marketing projects. We have also helped thousands more through our whitepapers, e- books, articles and interviews on social and emerging media marketing tools. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  28. 28. Why MarketingSavant? • Deep Experience • Highly Regarded – Our founder began teaching HTML – MarketingSavant’s Dana VanDen Heuvel is a sought-sought after speaker and programming in 1995 and has been consultant in the areas of thought active in Internet Marketing and social leadership, social media and marketing media ever since. technology. • Wide Recognition • Thought Leadership – MarketingSavant’s Dana VanDen Heuvel – The MarketingSavant Group has published many articles and whitepapers along with has been featured in over 30 articles in several e-books, including: a dozen publications on marketing and • Marketech: The Guide to Marketing social media. Technology (2 editions) • Consulting-led • MySpace, YourSpace & TheirSpace Guide to Social Networking – We’re not an ad agency. In fact, we’re a • Marketing in a Downturn: Recession- consulting shop with passionate leader Proof Strategies for Smart Marketers who loves the intersection of thought • 30 Marketing Ideas in 30 Days – leadership marketing, social media, Entrepreneurs DIY Marketing Guide helping the insurgent marketer win the business. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  29. 29. Top 11 Things Facebook Page Owners Need to Know About the The MarketingSavant Group New Page Format www.marketingsavant.com 888.989.7771 dana@marketingsavant.com marketingsavant.com/fbwebinar www.marketingsavant.comThe MarketingSavant Group 888.989.7771

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