The ABC’s of Social Media for Leaders

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The ABC’s of Social Media for Leaders . …

The ABC’s of Social Media for Leaders .

26 Social Media Concepts to Lead Your Field with Social Media.

Presentation on social media to the Leadership Green Bay group on 4/12/2011

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  • 1. The ABC’s of Social Media for Leaders The MarketingSavant Group www.marketingsavant.com 26 Social Media Concepts to Lead 888.989.7771 dana@marketingsavant.com Your Field with Social Media www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 2. For help with your Social Media Strategy,download our free Social Media e-books!marketingsavant.com/papers www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 3. About Dana VanDen Heuvel Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Associations Marketech Guide to Marketing Technology and the MySpace, YourSpace, TheirSpace Guide to Social Network Marketing and the creator of the AMAs TechnoMarketing training series. Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, one of the nations first weblog and social media marketing consultancies and currently runs The MarketingSavant™ Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to reach and keep customers. Learn more from Danas blog at www.marketingsavant.com. The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business- to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 4. Assets: Bring Everything You Have 4 to Social Media Example: Technology Company’s Assets Example: Technology 14 Brand families Company 12,732 Products and services 6 Broad go-to-market themes 42 Industry solutions 6.1MM Web pages 349 Case studies 1,942 Product data sheets 431 White papers 109 Webcasts 31,000 Press articles 219 Events with presence 13 Major sponsorships 432 Active employee blogs 395 Print ads 17 TV spots 421 Major global partners 227 HR initiatives 28 Languages www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 5. Take People Behind the Scenes Ann Handley suggests in her book Content Rules to use video to show behind the scenes at your company. “Businesses can show what goes on in their day-to-day world that people don’t see but might be interested in. What about showing, for example, how a popular product goes from concept to rolling off the assembly line? Something that seems completely everyday to you could be exciting and fresh to your fans.” www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 6. Compelling Content www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 7. Dialogue With Your Community
  • 8. Social Media Effort www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 9. F-words in Social Media Friend Follow www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 10. Google Loves Social Media www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 11. Hijacked Media – Beware! www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 12. Incent Social Sharing & Interaction • ING Cafe in Chicago offered a free cup of coffee to people who checked in somewhere nearby their venue. • This got customers in their door who may not have known about ING Cafe or simply hadn’t planned to go there. • Kraft’s new MiO product, a water enhancer, gave away free full-sized samples from their Facebook page. • Chipotle gave away a free burrito to people in return for watching a promotional video. • Simply put, offering consumer freebies has been wildly successful in recent social campaigns. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 13. Join the Right Groups www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 14. Knowledge Sharing in Social Media www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 15. Listen, Listen, Listen www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 16. Mobilize Social Media www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 17. Network Intelligently www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 18. Offline Social Skills - Host a Tweetup for Your: Company/Customers/Industries/Community/Groupies www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 19. Publish on Schedule – “1-7-30-4-2-1” • 1 = Daily • 7 = Weekly • 30 = Monthly • 4 = Quarterly • 2 = Bi-Annual • 1 = Annual Source: FusionSpark Media www.marketingsavant.comThe MarketingSavant Group http://www.fusionspark.com/blog/2009/10/13/content-marketing-secrets-part-iii-easy-as-1-7-30-4-2-1/ 888.989.7771
  • 20. Questions: Ask and Answer Ask Answer www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 21. Relationships are Better with Social Media www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 22. Satisfy Customers Through Social Media www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 23. Turn Your Thinkers Into Thought Leaders www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 24. Understand Your Audience in Social Media www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 25. Video Connects Emotionally • More human & emotional than blogging • Be found on Google • Low investment • Easy distribution • Differentiator • Share more than text www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 26. Word of Mouth & Social Media 27 marketer-generated consumer-generated (Think “funnel”) (Think “megaphone”) be aware talk consider form opinion buy use word-of-mouth Social content, networks, and interactions brand awareness keyword relative media spending www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 27. Social Media Excellence • Coordination 5 C’s of Social Media Excellence – Coordination of social media activities creates excellence. Mastery of media flow is achieved though deliberate orchestration. • Commitment – Commitment means engaging with your environment. It means deliberately pursuing social interactions. • Confidence – Contagious confidence creates social media excellence. You are interesting, with interesting ideas, so go tell it on the mountain. • Comprehension – Perpetually develop and deepen performance capacity. Comprehension drives social media mastery and excellence. • Cultivation – Cultivate worthwhile and friendly relationships. Foster interaction to develop overall well-being, social media excellence and prosperity. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 28. Zero Excuses! Top 10 Social Media Barriers 1. Lack of internal resources/time 2. Lack of knowledge/expertise 3. Not convinced about the value/ROI 4. Lack of clear guidelines/policies 5. Lack of awareness of social media within company 6. Lack of budget 7. Social media not appropriate for company/brand 8. Fear negative reaction from customers 9. Lack of global reach/scale 10. Lack of appropriate agency partner www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 29. For help with your Social Media Strategy,download our free Social Media e-books!marketingsavant.com/papers www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 30. The ABC’s of Social Media for Leaders The MarketingSavant Group www.marketingsavant.com 26 Social Media Concepts to Lead 888.989.7771 dana@marketingsavant.com Your Field with Social Media www.marketingsavant.comThe MarketingSavant Group 888.989.7771