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Social Media - Content and Marketing Tools of the Trade for 2011

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Social Media - Content and Marketing Tools of the Trade for 2011

Social Media - Content and Marketing Tools of the Trade for 2011

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  • 1. Social Media, Content and Marketing Tools of the Trade for The MarketingSavant Group 2011 www.marketingsavant.com 888.989.7771 dana@marketingsavant.com www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 2. About : Dana VanDen Heuvel Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Associations Marketech Guide to Marketing Technology and the MySpace, YourSpace, TheirSpace Guide to Social Network Marketing and the creator of the AMAs TechnoMarketing training series. Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, one of the nations first weblog and social media marketing consultancies and currently runs The MarketingSavant™ Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to reach and keep customers. Learn more from Danas blog at www.marketingsavant.com. The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business- to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy. www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 3. For a list of 70 More Social Media Tools, download our free Practical Social Media Tools report! Questions or comments? Tweet with me! @danavan Dana VanDen Heuvel President, MarketingSavant www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 4. Social Media Tools Managing your social media presence with cross-platform posting tools like:  Argyle  Postling  Sprout Social  HootSuite Curate and publish content with:  Paper.li  Tumblr  Dlvr.it Tracking how your trending with tools like: • PostRank • Edge Rank Checker • Hyper Alerts Get acquainted with new social sites like: • Quora • Gist www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 5. Argyle Social Media http://argylesocial.com • Full featured social media management suite • All about metrics & tracking • Social campaign tracking • Facebook and Twitter search alerts coming up • Can’t post photos to FB • $149/mo www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 6. Postling • Simplifies multiple account management • Blog right from Postling • Upload photos & videos • Reply to Facebook posts • Daily email updates • Track metrics for each property • http://postling.com • Free to $49/mo www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 7. Sprout Social • Manage social networks in one place • ‘Discover’ based on search & mentions (leads!) • Connect FB, Twitter, LinkedIn • Great for personal brands & small business • Follower demographics • Great charts & UI • $9 - $49/mo www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 8. HootSuite • Manage Facebook and Twitter • Team social media assignments • Now handles “admin as page” in Facebook • Used by hundreds of brands • www.hootsuite.com • Free to $$$ www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 9. NutshellMail • Brings all social alerts into one consolidated email • Track Twitter new followers & un-follows • Mostly for ‘personal’ use • http://nutshellmail.com • Free service www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 10. Postrank • Monitor the social aspects of your blog • Connect with Google Analytics • Broadcast content to Facebook • Content insights from vast content network • http://postrank.com • Free to $500/mo www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 11. Edge Rank Checker • Check your Facebook page Edge Rank • Get ideas on improvements • 0-3 is below average. • 4-7 is average. • 7+ is above average. • Scores above 20 are excellent. • http://edgerankchecker.com/ • Free service www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 12. Tumblr • Simplest blogging platform • Share Photo, Quote, Link, Chat, Audio, and Video • Campaign blogs • Social networking by following other Tumblrs • http://www.tumblr.com • Free service www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 13. dlvr.it • Deliver content across social platforms • Engagement stats – integrate w/ Google Analytics • Connect all social channels together • Create many ‘routes’ • Auto-post curated content • Filter content • http://dlvr.it • Free service www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 14. Paper.li • Create your own ‘curated’ newspaper • Connect with influencers in your area of expertise • http://paper.li • Free service www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 15. Hyper Alerts Facebook Page Notifications • Facebook not the only or the right answer • Hyper Alerts is the “feature that Facebook forgot” • Watch you pages, competitors, pages you like and pages you don’t • Daily digest of updates (vs. immediate emails) • Alerts by URL or by FB User – ASAP, Hourly, Daily, Weekly, Monthly – Select your time – Also alerts on your own content • http://www.hyperalerts.no • Free service www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 16. Quora • Super Q&A site • Establish and gain expertise • Top thoguht leadedrs online are there • Former FB exec • http://www.quora.com/ • Free service www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 17. Gist • Curated business development • Connect to your email • Just purchased by RIM • All you contacts in one place • Stay up on prospects • http://gist.com/ • Free service www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 18. Smile if you liked it! The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 19. 1 free social media audit +1 free ½ hour of recommendations and consulting www.marketingsavant.com/helpme
  • 20. For a list of 70 More Social Media Tools, download our free Practical Social Media Tools report! Questions or comments? Tweet with me! @danavan Dana VanDen Heuvel President, MarketingSavant www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 21. About The MarketingSavant Group The MarketingSavant Group is a specialist company that focuses on developing our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the- month tool. MarketingSavant helps clients leverage thought leadership and social media marketing through precise strategy development, targeted user-centric research, expert resource engagement for content creating and distribution, all using our proprietary Thought Leadership Marketing methodology. Like the thought leading clients we work with and in the spirit of the social media tools we employ, MarketingSavant is a transparent, honest, professional, credible, driven, responsive, hard working, open-minded, and results-oriented team that serves our clients with the utmost integrity and respect and treat their business and success as our own. Our value-forward approach means that our first priority is delivering wisdom to our clients and prospects to make us all better marketers and servants to the customers who trust us. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business-to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy. MarketingSavant’s offerings range from thought leadership strategy development, training and workshops, campaign management, customer community development and anything else that helps to position you as the preeminent thought leader in your industry. Contact us if you’re interested in become your industry’s thought leader! www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 22. MarketingSavant Has Served:  Intel • American Marketing Association  Chubb Insurance • Business Marketing Association  Bayer Pharmaceuticals • American Advertising Federation  American Cancer Society • Direct Marketing Association  Quad/Creative • Association of IT Professionals  Emerson, Inc. • Midwest Jewelers Association  Krueger International • Chicago Area Direct Marketers  McCain Foods • Trade Show Exhibitors Association  Miron Construction, Inc. • Just Between Us  Center for Sales Strategy • Herzing College  PROMO Marketing Conference • St. Norbert College  Internet Retailer Conference • University of Northern Illinois  Seybold 365 Conference • Decision Sciences Institute  The Golomb Group • Madison Area Technical College  SRI Conferences • Mountain State University  Northlich • Pheedo, Inc.  Imaginasium • Adams Magnetic  E-Marketing Learning Center of Erie, PA • Nicolet National Bank  Life Meets Work • Green Bay Chamber of Commerce  WSPRA • Fond du lac Area Chamber of Commerce  NCMPR • Perfect Patients Pty Ltd.  Betuitive Marketing, Inc. • WE Energies www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 23. On Target Social Media Advice! Since 2003, The MarketingSavant Group has trained over 3000 top level marketers on how to use social media for marketing and has influenced the success of dozens of social media marketing projects. We have also helped thousands more through our whitepapers, e- books, articles and interviews on social and emerging media marketing tools. www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771
  • 24. Why MarketingSavant? • Deep Experience • Highly Regarded – Our founder began teaching HTML – MarketingSavant’s Dana VanDen Heuvel is a sought-sought after speaker and programming in 1995 and has been consultant in the areas of thought active in Internet Marketing and social leadership, social media and marketing media ever since. technology. • Wide Recognition • Thought Leadership – MarketingSavant’s Dana VanDen Heuvel – The MarketingSavant Group has published many articles and whitepapers along with has been featured in over 30 articles in several e-books, including: a dozen publications on marketing and • Marketech: The Guide to Marketing social media. Technology (2 editions) • Consulting-led • MySpace, YourSpace & TheirSpace Guide to Social Networking – We’re not an ad agency. In fact, we’re a • Marketing in a Downturn: Recession- consulting shop with passionate leader Proof Strategies for Smart Marketers who loves the intersection of thought • 30 Marketing Ideas in 30 Days – leadership marketing, social media, Entrepreneurs DIY Marketing Guide helping the insurgent marketer win the business. www.marketingsavant.comThe MarketingSavant Group @danavan 888.989.7771

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