MarketingSavant Social Media Course Catalog - 2012

Social Media & Marketing: Workshop and E-Course Catalog2012 Workshops At-A-Glance Date Event Location*/Time FeeJuly 26 Non-Profit Social Media Boot Camp (p. 4) The Docking Station $79.95 8:00AM – 2:00PMAugust 9 Facebook and Social Media Marketing Boot Camp (p. 5) The Docking Station $99.95 8:00AM – 2:00PMAugust 29 Get on the Business Blogging Bandwagon (p. 6) The Docking Station $39.95 8:00AM – 10:00AMSeptember 13 Email Marketing for Small Business Boot Camp (p. 7) The Docking Station $69.95 8:00AM – 12:00PMSeptember 25 Big Impact Social Media Marketing for Small Business (p. 8) The Docking Station $69.95 8:00AM – 12:00PMOctober 17 Social Media and the Holidays – Ring the Cash Register with Holiday The Docking Station $39.95 Social Media Marketing (p. 9) 8:00AM – 10:00AMDecember 12 2013 Social Media Marketing Planning – Set Your Strategy! (p. 10) Docking Station $49.95 8:00AM – 11:00AM*The Docking Station is located at: 111 N. Broadway, Green Bay, WI 54303 www.thedockingstation.net2012 Online E-Courses At-A-Glance Date Event Location/Time FeeJuly 31 Social Media ROI: Identifying Optimal Social Media Success Metrics and Online/E-Course $99.95 Applying Them to Your Company (p. 12) 12:00PM – 1:30PM (CST)August 21 Mastering Google Analytics: Know What Drives Your Website and Social Online/E-Course $99.95 Media Results (p. 13) 12:00PM – 1:30PM (CST)September 20 Building on the Big 6: Creating a Complete Integrated Social Media Mar- Online/E-Course $189.95 keting Program Using Facebook, Twitter, YouTube, Blogging, LinkedIn 10:30AM – 1:30PM (CST) and Pinterest (p. 14)October 18 Social Media for Trade Shows Master Class: Developing an Integrated Online/E-Course $129.95 Social Media Program for Trade Shows (p. 15) 11:30AM – 1:30PM (CST) 2

Social Media & Marketing: Workshop and E-Course Catalog Workshops Non-Profit Social Media Boot Camp Facebook and Social Media Marketing Boot Camp Get on the Business Blogging Bandwagon Email Marketing for Small Business Boot Camp Big Impact Social Media Marketing for Small BusinessSocial Media and the Holidays – Ring the Cash Register with Holiday Social Media Marketing 2013 Social Media Marketing Planning – Set Your Strategy! 3

Social Media & Marketing: Workshop and E-Course CatalogSocial Media Marketing for Nonprofits: A Sound Strategy for SuccessJuly 26, 2012 8:00AM - 2:00PM The Docking StationOverview ● ow to increase online visibility via search engines (both locally HThe key to a successful nonprofit organization is building aware- and nationally)ness and support for the cause. There is a lot of information out ● ays to incorporate social networks like Facebook, YouTube Wthere on how to use social media to market for-profit businesses, and Twitter into your programsbut there are some key differences when it comes to marketing ● How to avoid social media mistakes and campaign killersa non-profit organization. This course will teach you to use socialmedia to market your cause and do some real social good. Cost: $79.95 (non-profit rate)This course is geared toward professionals working to promote anon-profit organization. Course attendees will walk away with a Who Should Attend?solid understanding of how to leverage the power of social media ● Nonprofit executive directorsto market their non-profit and a sound strategy to raise awareness ● Marketing committee chairs and membersfor the cause. The audience is there, it’s up to you to tap into that ● Development directorsmarket and get the word out about your nonprofit organization. ● Marketing team ● Association/Nonprofit executivesWhat Will I Learn?Attendees will walk away with ready-to-use tools, tips and tricks to Course Pre-requisitesmake social work for their Nonprofit. This workshop is interactive Prior to attending these course attendees should have:and will walk attendees through: ● Good general knowledge of using Mac or PC ● Have a good understanding of the web as a whole● A sound social media marketing strategy for your non-profit ● ave a basic to good understanding of their marketing can com- H● ozens of ideas for making social media work (or work better) D munications goals for your cause● A simple system to make social media more efficient REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS 4

Social Media & Marketing: Workshop and E-Course CatalogFacebook and Social Media Marketing BootcampAugust 9, 2012 8:00AM - 2:00PM The Docking StationOverview ● How to setup and maximize your Facebook TimelineWe want YOU ... for Facebook and Social Media Marketing Boot- ● How to turn your fans into an active communitycamp. Enlist today to learn the ropes for launching and maintain- ● How to maximize event marketing on Facebooking a successful social media marketing strategy. We’ll help you ● How to run an effective Facebook ad campaignwhip your Facebook page into shape and teach you how to recruit ● How to integrate Facebook into your overall marketing planan army of fans. You’ll graduate from Bootcamp with a solid under- ● ow to read Facebook analytics, and use the data to tweak your Hstanding of the fundamentals of social media marketing, and an marketing effortsartillery of skills, drills and thrills to combat any marketing task thatcomes your way. Cost: $99.95How Will I Benefit?Attendees will walk away with ready-to-use tools, tips and tricks Who Should Attend?to make Social Media, and more specifically, Facebook work for ● Small Business ownersthem. Facebook and Social Media Marketing Bootcamp is perfect ● Marketing professionalsfor those marketers and business owners who have dabbled in so- ● Association/Nonprofit executivescial media but have done so without a strategy and without a greatdeal of specific direction. This workshop is hands on and will walk Course Pre-requisitesattendees through: Prior to attending these course attendees should have: ● Good general knowledge of using Mac or PC● he fundamentals and success principles behind a great social T ● Have a good understanding of the web as a whole media strategy ● Have a basic to good understanding of their marketing goals● How to setup your business for success in social media● ow to maximize your marketing on Facebook, Twitter, You- H Tube, Blogs, Pinterest and other social networks What to bring● ow to make social media part of your business without wasting H Laptop suggested, although not mandatory time REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS 5

Social Media & Marketing: Workshop and E-Course CatalogGet on the Business Blogging BandwagonAugust 29, 2012 8:00AM - 10:00AM The Docking StationOverview ● How to make time to blog when you think you have no timeEveryone’s doing it. And by ‘everyone’ I mean your competitors, ● How to build your followingyour vendors, your clients, and probably even your mother. Notthat peer pressure is the reason you should get on the blogging Costbandwagon, but it certainly does put the pressure on. Blogging is $39.95a great way to set your business apart as a thought leader, drivetraffic to your website, and keep your customers informed. We’ll Who Should Attend?teach you everything you need to know to launch and maintain a ● Small Business ownersthriving business blog. ● Marketing professionals ● Association/Nonprofit executivesHow Will I Benefit?Attendees will walk away with ready-to-use tools, tips and tricks to Course Pre-requisitesmake blogging work for their business. This workshop is hands on Prior to attending this course attendees should have:and will walk attendees through:● Setting up your blog ● Good general knowledge of using Mac or PC● Developing an editorial calendar ● Have a good understanding of the web as a whole● Finding inspiration for topics ● Have a basic to good understanding of their marketing goals● Establishing yourself as a thought leader through blogging What to bringWhat Will You Learn? Laptop suggested, although not mandatory● How to finding inspiration for new and interesting content● Blogging best practices● How to create an editorial calendar REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS 6

Social Media & Marketing: Workshop and E-Course CatalogEmail Marketing for Small Business Boot CampSeptember 13, 2012 8:00AM - 12:00PM The Docking StationOverview 9. How to measure and report on email effectiveness to improve The consumer of today is constantly plugged into their email. resultsThanks to cell phones, laptops and tablets, we can now reach 10. How to segment email lists and grow your understanding of out to customers and potential customers 24/7. Email marketing subscribersshould be a staple in your Internet marketing diet, as it serves as a 11. The criteria to use when selecting and email sending solutioncost-effective way to reach a targeted group of people and eas- 12. Case studies of successful email campaigns and tactics to ily convert them into customers. Attend this seminar to learn how improve your emailyour small business can benefit from using Email marketing toconnect with current customers and gain new ones. Cost $69.95How Will I Benefit?Attend this four-hour email marketing intensive training course and Who Should Attend?walk away with an intimate knowledge of the top 12 things that ● Small Business ownersemail marketers need to know to be successful. ● Marketing professionals ● Association/Nonprofit executives1. The current state and future growth of email marketing2. How to grow a responsive house email list Course Pre-requisites3. How to develop effective email strategies and campaigns Prior to attending this course attendees should have:4. How to create subject lines and copy to maximize response ● Good general knowledge of using Mac or PC5. How to stay in compliance and avoid SPAM filters ● Have a understanding of the Internet as a whole6. How to increase email conversion rates through testing ● Have a basic to good understanding of their marketing goals7. hen to use triggered, drop and auto responder email cam- W paigns What to bring8. ow to design emails that are compatible with today’s email H Laptop suggested, although not mandatory reader clients REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS 7

Social Media & Marketing: Workshop and E-Course CatalogBig Impact Social Media Marketing for Small BusinessSeptember 25, 2012 8:00AM - 12:00PM The Docking StationOverview ● lan and promote local events using Facebook Events and PSmall business and social media go together like peanut but- Facebook adster and jelly. It’s a classic combination that leads to the ultimate ● stablish yourself as the local thought leader via your blog and Emarketing strategy. This course will teach you how to make a big other social networksname for your small business on a local level, using the latest so- ● ow to use the Internet to target customers in your geographic Hcial media tools out there today. locationHow Will I Benefit? CostAttendees will walk away with ready-to-use tools, tips and tricks to $69.95 for one sessionuse social media to market their small business to the local mar-ket. This workshop is hands on and will walk attendees through: Who Should Attend? ● Small Business owners● What is the best strategy to attract and retain customers online? ● Restaurant owners● ow to leverage online review sites and local Internet business H ● Local franchise business owners listings● Internet marketing vs. traditional print, radio and TV Course Pre-requisites● ow to best use social media and online word-of-mouth market- H Prior to attending this course attendees should have: ing ● Good general knowledge of using Mac or PC● How to get more people to visit my website and generate leads ● Have a good understanding of the web as a whole ● Have a basic to good understanding of their marketing goalsWhat Will You Learn?● Leverage Email marketing to reach a local customer base What to bring● Use location-based tools to bring people in to your business Laptop suggested, although not mandatory REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS 8

Social Media & Marketing: Workshop and E-Course CatalogSocial Media and the Holidays – Ring the Cash Register with Holiday Social Media MarketingOctober 17, 2012 8:00AM - 10:00AM The Docking StationOverview ● ow to give back to your fans and followers - After all, ‘tis the HThe Holiday season is a great time to go above and beyond with season!your social media marketing strategy. People are excited about the ● ow to make your brand stand out on the crowded social net- HHoliday season and ready to spend money. It’s up to us as mar- worksketers to make sure we are on the receiving end of that increase in ● ow to use features within your existing social networks to carry Hspending. Attend this seminar to learn how to position your brand out your Holiday promotionaccordingly while your social media followers are gearing up forthe Holidays. Cost $39.95 for one sessionHow Will I Benefit?Attendees will walk away with ready-to-use tools, tips and tricks to Who Should Attend?leverage the spirit of the Holidays to market their business using ● Small Business ownerssocial media. This workshop is hands on and will walk attendees ● Marketing professionalsthrough: ● Association/Nonprofit executives● How to capitalize on the Holiday season to market your business● reating a creative marketing plan based around the theme of C Course Pre-requisites the Holidays Prior to attending this course attendees should have:● sing Facebook, Pinterest and Twitter to stand out during the U ● Good general knowledge of using Mac or PC biggest retail season ● Have a good understanding of the web as a whole ● Have a basic to good understanding of their marketing goalsWhat Will You Learn?● ow to figure out and meet consumer demands during peak H What to bring spending season Laptop suggested, although not mandatory REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS 9

Social Media & Marketing: Workshop and E-Course Catalog2013 Social Media Marketing Planning – Set Your Strategy!December 12, 2012 8:00AM - 11:00AM The Docking StationOverview ● What are the latest social media marketing strategiesOut with the old, in with the new! It’s time to wrap up 2012 and ● ow to incorporate seasonal marketing into your marketing Hstart looking ahead to what’s in store during 2013. As marketers, strategywe must always position ourselves two steps ahead of the rest of ● Identify promotional opportunities for the upcoming yearthe world if we wish to get our message out on time. That means ● How to set up your content calendar for the yearplanning ahead and getting your ducks in a row for the entire year,starting now. Cost $49.95 for one sessionHow Will I Benefit?Attendees will walk away with a sound marketing game plan that Who Should Attend?they can take back to the office and implement throughout the ● Marketing coordinators, managers and directorsupcoming year. This workshop is hands on and will walk attendees ● Service marketing professionalsthrough: ● Small business owners● Setting up your social media marketing strategy for the year Course Pre-requisites● Analyzing your current strategy and figuring out ways to improve Prior to attending this course attendees should have:● Spotting seasonal opportunities to help market your business ● Good general knowledge of using Mac or PC● ntegrating seasonal marketing into your social media marketing I ● Have a good understanding of the web as a whole strategy ● Have a basic to good understanding of their marketing goalsWhat Will You Learn? What to bring● Which social networks and marketing tools you should be using Laptop suggested, although not mandatory● Which social networks are fading out REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS 10

Social Media & Marketing: Workshop and E-Course Catalog Online/E-courses Social Media ROI: Identifying Optimal Social Media Success Metrics and Applying Them to Your Company Mastering Google Analytics: Know What Drives Your Website and Social Media Results Building on the Big 6: Creating a Complete Integrated Social Media Marketing Program Using Facebook, Twitter, YouTube, Blogging, LinkedIn and PinterestSocial Media for Trade Shows Master Class: Developing an Integrated Social Media Program for Trade Shows 11

Social Media & Marketing: Workshop and E-Course CatalogSocial Media ROI: Identifying & Applying Social Media Success MetricsJuly 31, 2012 12:00PM - 1:30PM (CST) Online/E-CourseOverview What Will You Learn?A common argument that organizations level against social media ● egin to close the loop on your marketing processes and under- Bis the challenge in determining real, tangible return on their social stand the role of social mediamedia marketing investment. This charge is not unfounded as ● Develop a social media engagement measurement frameworkso many social media programs are started at the tactical level, ● Introduce social media marketing ROI to your organizationleaving decision makers with little to go on but the intangibility of ● nderstand the discussion between ROI and ROMI (return on Ufriends, followers and fans - hardly the pillars of accountability nec- marketing investment)essary to withstand a boardroom conversation. We will further take ● Adapt your current marketing measurement system using the sixsocial media measurement and turn it on its ear by showing how levels of marketing Key Performance Indicators (KPIs)the investments that your customers are making in your brand byengaging in social media are adding value for you each and every Costday. $99.95How Will I Benefit? Who Should Attend?Attendees will go back to the office with a sound understanding of ● Marketing coordinators, managers and directorssocial media marketing success metrics and a plan for applying ● Service marketing professionalsthose metrics to their company’s marketing campaign. This e- ● Small business ownerscourse will walk attendees through: Course Pre-requisites● Understanding social media ROI on your terms Prior to attending this course attendees should have:● Building a closed-loop marketing system ● Good general knowledge of using Mac or PC● Understanding the social media ecosystem ● Have a good understanding of the web as a whole● mplementing the six levels of marketing Key Performance Indi- I ● Have a basic to good understanding of their marketing goals cators (KPIs) REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS 12

Social Media & Marketing: Workshop and E-Course CatalogMastering Google Analytics: Know What Drives Your Website and Social Media ResultsAugust 21, 2012 12:00PM - 1:30PM (CST) Online/E-CourseOverview ● ow to use the data in Google Analytics to create content your HWhen it comes to tracking your online presence, Google Analyt- audience wantsics is your new best friend. It provides you with valuable insight to ● ow to track your visitor’s path to your site and their activity Hyour web traffic and shows you how successful you are with your once they get theremarketing efforts. The best part about it? It’s completely free! It’s ● igure out which social networks are bringing the most traffic to Ftime to shed some light on your website and social media perfor- your sitemance with Google Analytics. Attend this 90 minute online course ● earn valuable information about the type of people visiting your Lto learn the ins and outs of Google Analytics. siteHow Will I Benefit? CostAttendees will walk away from this 90 minute e-course with a firm $99.95grasp of the data behind all of those page views, click-throughsand inbound links you work so hard to obtain with your website. Who Should Attend?This course will walk you through: ● Marketing coordinators, managers and directors ● Service marketing professionals● The ins and outs of the Google Analytics Dashboard ● Small business owners● sing the data available in Google Analytics to drive traffic to U your website Course Pre-requisites● asic principles of SEO and how you can use Google Analytics B Prior to attending this course attendees should have: to help optimize your site ● Good general knowledge of using Mac or PC ● Have a good understanding of the web as a wholeWhat Will You Learn? ● Have a basic to good understanding of their marketing goals● How to install Google Analytics on your website● ow to interpret the data that makes up the 85+ reports avail- H able to you in Google Analytics REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS 13

Social Media & Marketing: Workshop and E-Course CatalogBuilding on the Big 6: Creating a Complete Integrated Social Media Marketing Program UsingFacebook, Twitter, YouTube, Blogging, LinkedIn and PinterestSeptember 20, 2012 10:30AM - 1:30PM (CST) Online/E-CourseOverview ● he latest tips and tricks to market your company on each social TIt’s time to put an end to the random acts of social media, and de- networkvelop a sound social media marketing strategy that you can put in ● ow to develop a more structured approach to social media Hplace today. Each social network serves a unique purpose. But, if marketing using a content calendarused within a comprehensive strategy, each network can build off ● How to grow your following on each respective social networkone another to create the ultimate social presence. Attend this e- ● How to determine what type of content to share on each networkcourse and learn how to use “The Big 6” social networks to create ● ow to develop an active and engaged community online using Han all-encompassing social media marketing strategy. social mediaHow Will I Benefit? CostAttendees will complete this e-course with a solid understanding of $189.95the top 6 social networks and a plan to create an integrated socialmedia marketing strategy. This course will walk you through: Who Should Attend? ● Marketing coordinators, managers and directors● he purpose of each social network and how each can be used T ● Service marketing professionals to market your business ● Small business owners● How to find your target demographic on each network● eveloping a plan to successfully integrate “The Big 6” social D Course Pre-requisites networks into a comprehensive social media marketing strategy Prior to attending this course attendees should have: ● Good general knowledge of using Mac or PCWhat Will You Learn? ● Have a good understanding of the web as a whole● he ins and outs of Facebook, Twitter, YouTube, Blogging, T ● Have a basic to good understanding of their marketing goals LinkedIn and Pinterest REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS 14

Social Media & Marketing: Workshop and E-Course CatalogSocial Media for Trade Shows Master Class: Developing an Integrated Social Media Programfor Trade ShowsOctober 18, 2012 11:30AM - 1:30PM (CST) Online/E-CourseOverview ● How to reserve your social media nameplacesA successful trade show appearance not only requires you to ● ow to use Facebook, Twitter, blogging and videos to build a Hcaptivate attendees in person, but now you also have to find a way buzz before the trade showto grab their attention online! This e-course will walk you through ● ow to set and achieve your trade show goals using social me- Hthe process of using social media to market your next trade show. diaAttend this course and you’ll learn the specific tools to use and ● ow to coordinate the front lines with the back office social me- Hhow you can use them to maximize your results online and in your dia effortsbooth. CostHow Will I Benefit? $129.95Attendees will complete this e-course with a sound understandingof what it takes to create and execute a successful social media Who Should Attend?marketing campaign for their next trade show. This course will ● Marketing coordinators, managers and directorswalk you through: ● Trade show coordinators● sing social media to engage with event attendees before, dur- U ● Service marketing professionals ing and after the trade show ● Small business owners● hich tools and tactics will help you stand out and engage with W attendees on the social networks at the trade show Course Pre-requisites● etting up a plan to create a successful trade show social media S Prior to attending this course attendees should have: marketing strategy that you can take back to the office with you ● Good general knowledge of using Mac or PC ● Have a good understanding of the web as a wholeWhat Will You Learn? ● Have a basic to good understanding of their marketing goals● hich tools and channels will help your business stand out at W the trade show REGISTER AT WWW.MARKETINGSAVANT.COM/EVENTS 15

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MarketingSavant Social Media Course Catalog - 2012

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