BUSINESS DEVELOPMENT /
BRANDING USING LINKEDIN
Rockford Social Media Bootcamp – 7/24/09
Dana VanDen Heuvel
               Dana is the founder of The
               MarketingSavant Group and a
               wid...
After-Event Slides & Resources
   The slides and resource links are available
    electronically after the event:



clie...
EXPECTATIONS!
   What questions brought you
    here?
   What do you need to bring
    back?
   What are you doing with...
Social Networking
Q: What is “social networking”?

A: A social network service focuses on building online
  communities of...
Social Networking



“The most effective social
networking is all about
building relationships,
engaging with others,
and ...
Top 10 Social Networking Opportunities

1.   Create an online profile that attracts attention and
     opportunities
2.   ...
Top 10 Social Networking Opportunities

6.    Develop your fan base
7.    Publicize a cause, campaign or nonprofit org.
8....
Over Half of Online Adults…
   75% of online adults
    18-24 have a profile
    on a social network site
   57% of onli...
All the Digital People
Map Out
Your Cyber-
Social
Citizenship
Networking
Fundamentals
We’re All Connected
Q: What do Santa Claus, The Easter Bunny and “six
 degrees of separation” have in common?

A: People a...
   You want to tailor your social networking to the “real
    you” not the “ideal, I could do this but after two
    week...
7 Keys to a Powerful Network

1.   Your Character
2.   Your Competence
3.   Relevance of the people you know
4.   Informat...
Weekly Social Networking Strategies

1.   Set Your Networking Goals
2.   Block Out Time To Network
Set Your Networking Goals
   Make a plan
   The missing piece in most networking strategies is
    the alignment of your...
Block Out Time To Network
   The more people you know, the less well you know
    them
   What’s your action threshold?
...
Contact Map
Workbook
 Time!
Yes, that workbook…
Let’s Talk
 LinkedIn
First, A Bit About Profiles
   Your profile, on any network, is not a resume
   Your profile maps to your goals
     Ne...
What is LinkedIn?
                       LinkedIn is a business-
                        oriented social networking
     ...
How do we get LinkedIN?
   90% of all LinkedIn members joined in response to
    an invitation from an existing member
 ...
Building Your Reputation on
LinkedIn
Regularly
Search and
Answer
Questions in
Linkedin
Answers
Section
Using LinkedIn for Business Development

                             1. Connect with
                                Clie...
Creating the Ideal
          LinkedIn Profile

1) Upload a Good Photo
2) Complete Your Entire
   Profile, Including
   Pre...
Creating the Ideal
              LinkedIn Profile


4) Use Keywords Liberally in Your
   Profile
5) Link to Web Sites usin...
Creating the Ideal
                                     LinkedIn Profile
7) Update Profile Often, but don’t
   overdo it
 ...
Creating the Ideal
          LinkedIn Profile

9) Use LinkedIn
   Applications to increase
   your social footprint
   and...
Activate Linkedin
Applications and
Connect to Content
You or Your
Company Creates
   WordPress &
    Bloglink
   SlideSh...
Creating the Ideal
                         LinkedIn Profile
10) Invite Anyone You
    Meet in a Business
    Setting
11) ...
Creating the Ideal
                  LinkedIn Profile
12) Find
    Connections
    Through
    Linkedin
    Search
   o   ...
Browse Your
Connections’
Connections to
Find People you
Missed or Forgot
Invite Contacts From Your Outlook
and/or Webmail Databases
13) Liberally Provide and       Creating the Ideal
    Request                     LinkedIn Profile
    Recommendations
  ...
LinkedIn Messages – Break Through the Clutter

                              14) Send Messages to
                        ...
Creating the Ideal
                         LinkedIn Profile
15) Join Groups (not
    too many) and
    Participate. Meet
...
Network Socially



“The most effective social
networking is all about
building relationships,
engaging with others,
and d...
LinkedIn




                      Q&A


Need help after the presentation? Email dana@marketingsavant.com
Business Development / Personal Branding using LinkedIn
Business Development / Personal Branding using LinkedIn
Business Development / Personal Branding using LinkedIn
Business Development / Personal Branding using LinkedIn
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Business Development / Personal Branding using LinkedIn

  1. 1. BUSINESS DEVELOPMENT / BRANDING USING LINKEDIN Rockford Social Media Bootcamp – 7/24/09
  2. 2. Dana VanDen Heuvel Dana is the founder of The MarketingSavant Group and a widely recognized specialist in emerging marketing technologies such as blogging, social media, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana is the creator of the American Marketing Association “TechnoMarketing” training series and the author of the AMA Marketech ’08 guide to marketing technology.
  3. 3. After-Event Slides & Resources  The slides and resource links are available electronically after the event: clients.marketingsavant.com/socialmediabc
  4. 4. EXPECTATIONS!  What questions brought you here?  What do you need to bring back?  What are you doing with social networking & social media today?  What do you expect to be able to DO after tomorrow?  How should success LOOK, FEEL and SOUND?
  5. 5. Social Networking Q: What is “social networking”? A: A social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services are web based and provide a variety of ways for users to interact, such as e-mail and instant messaging services. Social networking has encouraged new ways to communicate and share information. Social networking websites are being used regularly by millions of people.
  6. 6. Social Networking “The most effective social networking is all about building relationships, engaging with others, and developing solid word-of-mouth marketing.”
  7. 7. Top 10 Social Networking Opportunities 1. Create an online profile that attracts attention and opportunities 2. Tap into the hidden job market and prepare for the killer interview 3. Recruit qualified candidates, donors, volunteers, anyone… 4. Launch, market, and advertise your products & services 5. Develop an online platform that promotes you & your organization as useful, helpful experts
  8. 8. Top 10 Social Networking Opportunities 6. Develop your fan base 7. Publicize a cause, campaign or nonprofit org. 8. Share and exchange business information with fellow business contacts 9. Conduct field or market research on a niche or demographic 10. Find and analyze potential partners, investors or vendors
  9. 9. Over Half of Online Adults…  75% of online adults 18-24 have a profile on a social network site  57% of online adults 25-34 have a profile on a social network
  10. 10. All the Digital People
  11. 11. Map Out Your Cyber- Social Citizenship
  12. 12. Networking Fundamentals
  13. 13. We’re All Connected Q: What do Santa Claus, The Easter Bunny and “six degrees of separation” have in common? A: People all around the world believe in them, but they’re all myths.
  14. 14.  You want to tailor your social networking to the “real you” not the “ideal, I could do this but after two weeks I’m going to be back to my old self and people will wonder where I am, self”  All things being equal, people will generally do business with, and refer business to, those people they know, like and trust.
  15. 15. 7 Keys to a Powerful Network 1. Your Character 2. Your Competence 3. Relevance of the people you know 4. Information you have about your network 5. Strength of your relationships 6. Number of people in your network 7. Diversity (of your network) Source: The Virtual Handshake
  16. 16. Weekly Social Networking Strategies 1. Set Your Networking Goals 2. Block Out Time To Network
  17. 17. Set Your Networking Goals  Make a plan  The missing piece in most networking strategies is the alignment of your activities with your business objectives  ASK YOURSELF:  What do you want to accomplish with online networking?  How does that differ from where you’re at now?  What’s working, what’s not?
  18. 18. Block Out Time To Network  The more people you know, the less well you know them  What’s your action threshold?  Your ability to actively network to both add & derive value  In order to be proactive, and not just re-active, the threshold is usually higher  Put it on the calendar  ASK YOURSELF:  When’s your ideal networking time?  How much time are you devoting/prepared to devote?
  19. 19. Contact Map
  20. 20. Workbook Time!
  21. 21. Yes, that workbook…
  22. 22. Let’s Talk LinkedIn
  23. 23. First, A Bit About Profiles  Your profile, on any network, is not a resume  Your profile maps to your goals  Network, job hunt, sell, attract, influence  Thou shalt have a complete profile  40x more likely to succeed when complete  Public profiles are productive profiles  “Butwhat about those creepy Internet people?”
  24. 24. What is LinkedIn?  LinkedIn is a business- oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking.  As of February 2009, it had more than 35 million registered users, spanning 170 industries.
  25. 25. How do we get LinkedIN?  90% of all LinkedIn members joined in response to an invitation from an existing member  25 new professional members join every minute of every day
  26. 26. Building Your Reputation on LinkedIn
  27. 27. Regularly Search and Answer Questions in Linkedin Answers Section
  28. 28. Using LinkedIn for Business Development 1. Connect with Clients, Former Clients and Prospects 2. Use Search to Find Appropriate Contact People at Target Companies 3. Use Search to Find Background Information on Prospect Personnel
  29. 29. Creating the Ideal LinkedIn Profile 1) Upload a Good Photo 2) Complete Your Entire Profile, Including Previous Jobs 3) Use Email Address as Your Last Name
  30. 30. Creating the Ideal LinkedIn Profile 4) Use Keywords Liberally in Your Profile 5) Link to Web Sites using Keywords 6) Link to Blog RSS Feed
  31. 31. Creating the Ideal LinkedIn Profile 7) Update Profile Often, but don’t overdo it  Participation in Q&A, groups, adding jobs, projects and the like and adding connections are all considered updates! 8) Create Status Updates (like Twitter and Facebook Status)
  32. 32. Creating the Ideal LinkedIn Profile 9) Use LinkedIn Applications to increase your social footprint and further automate your update regiment.
  33. 33. Activate Linkedin Applications and Connect to Content You or Your Company Creates  WordPress & Bloglink  SlideShare & Google Presentation  Company Buzz (Twitter Search)
  34. 34. Creating the Ideal LinkedIn Profile 10) Invite Anyone You Meet in a Business Setting 11) Use Custom Intro Text
  35. 35. Creating the Ideal LinkedIn Profile 12) Find Connections Through Linkedin Search o Name o Company o Location o Keyword
  36. 36. Browse Your Connections’ Connections to Find People you Missed or Forgot
  37. 37. Invite Contacts From Your Outlook and/or Webmail Databases
  38. 38. 13) Liberally Provide and Creating the Ideal Request LinkedIn Profile Recommendations o Use Custom Invite Text o Provide Some Guidance to Reviewer on Possible Themes/Keywords
  39. 39. LinkedIn Messages – Break Through the Clutter 14) Send Messages to Connections about Events, Job Openings, Requests for assistance, etc.
  40. 40. Creating the Ideal LinkedIn Profile 15) Join Groups (not too many) and Participate. Meet People Through Group Discussion (or members list), and Connect 16) Consider Creating Your Own Group 17) Join the Link Greater Green Bay Group! 18) Join the New North Social Media Breakfast Group
  41. 41. Network Socially “The most effective social networking is all about building relationships, engaging with others, and developing solid word-of-mouth marketing.” GET OUT THERE!
  42. 42. LinkedIn Q&A Need help after the presentation? Email dana@marketingsavant.com
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