30 Social Media Ideas in 30 Minutes - Delivered at Chicago Booth

30 Social Media Ideas in 30 Minutes The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com How to Use the Power of New Technology to Drive Leads and Generate Sales Marketing Roundtable www.marketingsavant.comThe MarketingSavant Group 888.989.7771

For help with your Social Media Strategy,download our free Social Media e-books!marketingsavant.com/papers www.marketingsavant.comThe MarketingSavant Group 888.989.7771

Upcoming Webinars www.marketingsavant.com/webinars Wed, April 6, 2011 | 9:30 AM PST / 11:30 AM CST / 12:30PM EST 60 Social Media Marketing & Promotion Ideas in 60 Minutes In the 60 Social Media Marketing & Promotion Ideas in 60 Minutes webinar, we’ll take a “social media lightning round” approach and cover 6o real world promotional ideas that you can use in social media. This webinar is really geared for just about anyone. B2B marketers will find ideas, local retailers will find ideas, non-profits will walk away with something and even government agencies might learn something about connecting with their communities through social media. We’ve drawn examples from our own cases and clients as well as examples from around the web and from brands of all sizes and market segments. If you’re looking for a real kick in the pants, you’ve got to check out this webinar. You’d better sit down for this one, as it’s going to go quick, but you’re guaranteed to leave with at least a few ideas to make the hour well worth your while! www.marketingsavant.comThe MarketingSavant Group 888.989.7771

About Dana VanDen Heuvel Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Associations Marketech Guide to Marketing Technology and the MySpace, YourSpace, TheirSpace Guide to Social Network Marketing and the creator of the AMAs TechnoMarketing training series. Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, one of the nations first weblog and social media marketing consultancies and currently runs The MarketingSavant™ Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to reach and keep customers. Learn more from Danas blog at www.marketingsavant.com. The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business- to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy. www.marketingsavant.comThe MarketingSavant Group 888.989.7771

Source: What the F**k is Social Media http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later www.marketingsavant.comThe MarketingSavant Group 888.989.7771

0. Don’t Commit Random Acts of Social Media Marketing! www.marketingsavant.comThe MarketingSavant Group 888.989.7771

1. Make Social Media a “Tier” in Your Marketing Strategy www.marketingsavant.comThe MarketingSavant Group Source: Rain Today 888.989.7771

2. Listen, Listen, Listen www.marketingsavant.comThe MarketingSavant Group 888.989.7771

3. Make Them Like You First www.marketingsavant.comThe MarketingSavant Group 888.989.7771

4. Host a Tweetup for Your: Company/Customers/Industries/Community/Groupies www.marketingsavant.comThe MarketingSavant Group 888.989.7771

5. Turn Your Thinkers Into Thought Leaders www.marketingsavant.comThe MarketingSavant Group 888.989.7771

6. Build a Dedicated Social Site Social Media Newsroom www.marketingsavant.comThe MarketingSavant Group 888.989.7771

7. Encourage Loyalty 2.0 www.marketingsavant.comThe MarketingSavant Group 888.989.7771

8. Create a Proper Landing Page Create Microsite Tabs www.marketingsavant.comThe MarketingSavant Group 888.989.7771

9. Handle Customer Service Through Social Media www.marketingsavant.comThe MarketingSavant Group 888.989.7771

9.5. How NOT to Handle Customer Service

10. Deliver Content with dlvr.it • Deliver content across social platforms • Engagement stats – integrate w/ Google Analytics • Connect all social channels together • Create many ‘routes’ • Auto-post curated content • Filter content • http://dlvr.it • Free service www.marketingsavant.comThe MarketingSavant Group 888.989.7771

11. Run Social Media Promotions www.marketingsavant.comThe MarketingSavant Group 888.989.7771

12. Run Facebook Photo Contests www.marketingsavant.comThe MarketingSavant Group 888.989.7771

Twitpic Facebook www.marketingsavant.comThe MarketingSavant Group 888.989.7771

13. Develop Business Through Twitter www.marketingsavant.comThe MarketingSavant Group 888.989.7771

14. Use Fan Generating Apps www.marketingsavant.comThe MarketingSavant Group 888.989.7771

15. Get Notified! • Facebook not the only or the right answer • Hyper Alerts is the “feature that Facebook forgot” • Watch you pages, competitors, pages you like and pages you don’t • Daily digest of updates (vs. immediate emails) • Alerts by URL or by FB User – ASAP, Hourly, Daily, Weekly, Monthly – Select your time – Also alerts on your own content • http://www.hyperalerts.no www.marketingsavant.comThe MarketingSavant Group 888.989.7771

15.5 All in a NutshellMail • Brings all social alerts into one consolidated email • Track Twitter new followers & un-follows • Mostly for ‘personal’ use • http://nutshellmail.com • Free service www.marketingsavant.comThe MarketingSavant Group 888.989.7771

16. Publish on Schedule – “1-7-30-4-2-1” • 1 = Daily • 7 = Weekly • 30 = Monthly • 4 = Quarterly • 2 = Bi-Annual • 1 = Annual Source: FusionSpark Media www.marketingsavant.comThe MarketingSavant Group http://www.fusionspark.com/blog/2009/10/13/content-marketing-secrets-part-iii-easy-as-1-7-30-4-2-1/ 888.989.7771

17. Run a Video Contest 26 • Texas Instruments “Thank an Engineer campaign” • At the end of March they had: – 176K Conversions – 151K video views – 25K “further actions” people took from the landing page to other areas on ti.com. • People spend an average of 4.21 minutes on the page • TI is confident and happy that people are engaged and watching the videos (and more than one) www.marketingsavant.comThe MarketingSavant Group 888.989.7771

18. Integrate, Integrate, Integrate www.marketingsavant.comThe MarketingSavant Group 888.989.7771

19. Use Change Management for Effective Social Media • Urgency! • Guidance & governance • Vision • Communication • Empowerment & enablement • Campaign wins + competence development • Build institutional processes • Create Social Media Center of Excellence www.marketingsavant.comThe MarketingSavant Group 888.989.7771

20. Develop a First Responder Program • Be transparent. Be open and honest in all communication. • Be ethical. Live by the WOMMA Practical Ethics Toolkit • Be relevant. Share information and perspectives that are valuable to the online community • Personalize and be personable. • Address negative discussion head-on. • Court evangelists & advocates. Even if you’re not ready to join the conversation, it pays to have a sound strategy for dealing with any social media conversation taking place about your brand. www.marketingsavant.comThe MarketingSavant Group 888.989.7771

20.5. Develop a SM Policy that will… • Educate as well as guide • Provide instructive input to equip people with basic new media knowledge • Complement an existing code of conduct • “Educate on”, respect and enforce privacy guidelines • Set constructive boundaries www.marketingsavant.comThe MarketingSavant Group 888.989.7771

21. Develop A Social Media Process www.marketingsavant.comThe MarketingSavant Group 888.989.7771

22. Connect to Your Marketing Map www.marketingsavant.comThe MarketingSavant Group 888.989.7771

23. Turn Your Employees Into Social Connectors www.marketingsavant.comThe MarketingSavant Group 888.989.7771

24. Find Local and Industry Tweeters www.marketingsavant.comThe MarketingSavant Group 888.989.7771

25. Secure Your Listings • Secure the top business listings on directory sites • “Claim” your business • Use http://getlisted.org/ to asses your position • Focus on the top local listings, don’t grab them all • Focus on getting ‘citations’ • Be careful of what you pay for online – Superpages – Yellowpages – Other scammer nonsense www.marketingsavant.comThe MarketingSavant Group 888.989.7771

26. Review If They Like You… www.marketingsavant.comThe MarketingSavant Group 888.989.7771

26.5 Call Me If You Don’t… www.marketingsavant.comThe MarketingSavant Group 888.989.7771

27. Run Facebook & LinkedIn Ads 38 Hyper-targeting Your Audience “Local” Facebook Ads www.marketingsavant.comThe MarketingSavant Group 888.989.7771

28. Create a Social Media Dashboard SOCIAL MEDIA IMPACT Source: Oliver Blanchard “The Basics of Social Media ROI” www.marketingsavant.comThe MarketingSavant Group 888.989.7771

28.5 Monitor Social Measures • Participation • Sales • Registrations • Referrals • Links (the currency of the social web) • Votes • Reduction in costs and processes • Decrease in customer issues • Lead generation • Conversion • Reduced sale cycles • Inbound activity www.marketingsavant.comThe MarketingSavant Group 888.989.7771

29. Social- Source Your Candidates www.marketingsavant.comThe MarketingSavant Group 888.989.7771

30. Use a Social CRM Tool www.marketingsavant.comThe MarketingSavant Group 888.989.7771

Take Lessons from Leading Brands • Deputize people throughout the organization • Understand each channel’s unique engagement • Find champions • Centralize coordination • Be in it for the long haul • Pick channels carefully • Fish where the fish are • Support engagement as an extension of company culture • Encourage employees to use social media to get work done • Make social media part of the job • Modularize and Synchronize across channels (activity streams) Source: Altimeter Group www.marketingsavant.comThe MarketingSavant Group 888.989.7771

Smile if you liked it! The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com Thanks You for Attending! www.marketingsavant.comThe MarketingSavant Group 888.989.7771

For help with your Social Media Strategy,download our free Social Media e-books!marketingsavant.com/papers www.marketingsavant.comThe MarketingSavant Group 888.989.7771

Upcoming Webinars www.marketingsavant.com/webinars Wed, April 6, 2011 | 9:30 AM PST / 11:30 AM CST / 12:30PM EST 60 Social Media Marketing & Promotion Ideas in 60 Minutes In the 60 Social Media Marketing & Promotion Ideas in 60 Minutes webinar, we’ll take a “social media lightning round” approach and cover 6o real world promotional ideas that you can use in social media. This webinar is really geared for just about anyone. B2B marketers will find ideas, local retailers will find ideas, non-profits will walk away with something and even government agencies might learn something about connecting with their communities through social media. We’ve drawn examples from our own cases and clients as well as examples from around the web and from brands of all sizes and market segments. If you’re looking for a real kick in the pants, you’ve got to check out this webinar. You’d better sit down for this one, as it’s going to go quick, but you’re guaranteed to leave with at least a few ideas to make the hour well worth your while! www.marketingsavant.comThe MarketingSavant Group 888.989.7771

30 Social Media Ideas in 30 Minutes The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com How to Use the Power of New Technology to Drive Leads and Generate Sales Marketing Roundtable www.marketingsavant.comThe MarketingSavant Group 888.989.7771

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30 Social Media Ideas in 30 Minutes - Delivered at Chicago Booth

by Dana VanDen Heuvel

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