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30 Social Media Ideas in     30 Minutes                                               The MarketingSavant Group           ...
For help with your Social Media Strategy,download our free Social Media e-books!marketingsavant.com/papers                ...
Upcoming Webinars      www.marketingsavant.com/webinars      Wed, April 6, 2011 | 9:30 AM PST / 11:30 AM CST / 12:30PM EST...
About      Dana VanDen Heuvel                                             Dana VanDen Heuvel is an award-winning marketing...
Source: What the F**k is Social Media http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later   www.m...
0. Don’t Commit Random Acts of      Social Media Marketing!                                       www.marketingsavant.comT...
1. Make Social Media a “Tier” in Your Marketing Strategy                                                 www.marketingsava...
2. Listen, Listen, Listen                                  www.marketingsavant.comThe MarketingSavant Group               ...
3. Make Them Like You First                                    www.marketingsavant.comThe MarketingSavant Group           ...
4. Host a Tweetup for Your:      Company/Customers/Industries/Community/Groupies                                          ...
5. Turn Your Thinkers Into      Thought Leaders                                   www.marketingsavant.comThe MarketingSava...
6. Build a Dedicated Social Site      Social Media Newsroom                                         www.marketingsavant.co...
7. Encourage Loyalty 2.0                                 www.marketingsavant.comThe MarketingSavant Group                 ...
8. Create a Proper Landing Page      Create Microsite Tabs                                        www.marketingsavant.comT...
9. Handle Customer Service Through      Social Media                                           www.marketingsavant.comThe ...
9.5. How NOT to Handle Customer Service
10. Deliver Content with dlvr.it                            • Deliver content across social                              p...
11. Run Social Media Promotions                                        www.marketingsavant.comThe MarketingSavant Group   ...
12. Run Facebook Photo Contests                                        www.marketingsavant.comThe MarketingSavant Group   ...
Twitpic                 Facebook                                       www.marketingsavant.comThe MarketingSavant Group   ...
13. Develop Business      Through Twitter                             www.marketingsavant.comThe MarketingSavant Group    ...
14. Use Fan Generating Apps                                    www.marketingsavant.comThe MarketingSavant Group           ...
15. Get Notified!      • Facebook not the only or the        right answer      • Hyper Alerts is the “feature that        ...
15.5 All in a NutshellMail                            • Brings all social alerts                              into one con...
16. Publish on Schedule – “1-7-30-4-2-1”      •    1 = Daily      •    7 = Weekly      •    30 = Monthly      •    4 = Qua...
17. Run a Video Contest                                              26                            • Texas Instruments “Th...
18. Integrate, Integrate, Integrate                                            www.marketingsavant.comThe MarketingSavant ...
19. Use Change Management for      Effective Social Media      • Urgency!      • Guidance & governance      • Vision      ...
20. Develop a First Responder Program      • Be transparent. Be open and        honest in all communication.      • Be eth...
20.5. Develop a SM Policy that        will…        • Educate as well as guide        • Provide instructive input to       ...
21. Develop A Social Media Process                                           www.marketingsavant.comThe MarketingSavant Gr...
22. Connect to Your Marketing Map                                        www.marketingsavant.comThe MarketingSavant Group ...
23. Turn Your Employees Into      Social Connectors                                     www.marketingsavant.comThe Marketi...
24. Find Local and      Industry Tweeters                            www.marketingsavant.comThe MarketingSavant Group     ...
25. Secure Your Listings     • Secure the top business listings on       directory sites     • “Claim” your business     •...
26. Review If They Like You…                                     www.marketingsavant.comThe MarketingSavant Group         ...
26.5 Call Me If You Don’t…                                   www.marketingsavant.comThe MarketingSavant Group             ...
27. Run Facebook & LinkedIn Ads                         38      Hyper-targeting Your Audience                             ...
28. Create a      Social Media Dashboard         SOCIAL MEDIA IMPACT              Source: Oliver Blanchard              “T...
28.5 Monitor Social Measures      •    Participation      •    Sales      •    Registrations      •    Referrals      •   ...
29. Social- Source Your Candidates                                           www.marketingsavant.comThe MarketingSavant Gr...
30. Use a Social CRM Tool                                  www.marketingsavant.comThe MarketingSavant Group               ...
Take Lessons from Leading Brands      •    Deputize people throughout the organization      •    Understand each channel’s...
Smile if you liked it!                              The MarketingSavant Group                               www.marketings...
For help with your Social Media Strategy,download our free Social Media e-books!marketingsavant.com/papers                ...
Upcoming Webinars      www.marketingsavant.com/webinars      Wed, April 6, 2011 | 9:30 AM PST / 11:30 AM CST / 12:30PM EST...
30 Social Media Ideas in     30 Minutes                                               The MarketingSavant Group           ...
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30 Social Media Ideas in 30 Minutes - Delivered at Chicago Booth

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  1. 1. 30 Social Media Ideas in 30 Minutes The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com How to Use the Power of New Technology to Drive Leads and Generate Sales Marketing Roundtable www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  2. 2. For help with your Social Media Strategy,download our free Social Media e-books!marketingsavant.com/papers www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  3. 3. Upcoming Webinars www.marketingsavant.com/webinars Wed, April 6, 2011 | 9:30 AM PST / 11:30 AM CST / 12:30PM EST 60 Social Media Marketing & Promotion Ideas in 60 Minutes In the 60 Social Media Marketing & Promotion Ideas in 60 Minutes webinar, we’ll take a “social media lightning round” approach and cover 6o real world promotional ideas that you can use in social media. This webinar is really geared for just about anyone. B2B marketers will find ideas, local retailers will find ideas, non-profits will walk away with something and even government agencies might learn something about connecting with their communities through social media. We’ve drawn examples from our own cases and clients as well as examples from around the web and from brands of all sizes and market segments. If you’re looking for a real kick in the pants, you’ve got to check out this webinar. You’d better sit down for this one, as it’s going to go quick, but you’re guaranteed to leave with at least a few ideas to make the hour well worth your while! www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  4. 4. About Dana VanDen Heuvel Dana VanDen Heuvel is an award-winning marketing blogger, author of the American Marketing Associations Marketech Guide to Marketing Technology and the MySpace, YourSpace, TheirSpace Guide to Social Network Marketing and the creator of the AMAs TechnoMarketing training series. Dana is a widely recognized expert on blogging, podcasting, RSS, Internet communities and interactive marketing trends and best practices and speaks regularly on these topics at industry events. Dana founded BlogSavant, one of the nations first weblog and social media marketing consultancies and currently runs The MarketingSavant™ Group, a marketing technology consulting and training firm that helps marketers leverage emerging marketing technology to reach and keep customers. Learn more from Danas blog at www.marketingsavant.com. The MarketingSavant Group is a specialist company that focuses on transforming our clients into the preeminent thought leaders and trusted advisors in their industry. Through our thought leadership marketing approach and deep experience in digital and social media marketing we do extraordinary work for B2B clients to move your entire organization beyond the competitive realm and into the unique niche of industry thought leader. We focus on genuine organizational transformation through marketing, innovation, intellectual capital development and not on producing a campaign that’s merely a quickly forgotten flavor-of-the-month tool. We formed MarketingSavant to work with ethical, intellectual, innovative and challenging clients in the Business- to-Business market sector. Our approach and our philosophy are to always put altruism before capitalism. We do well by doing good, and we like to work with clients who share our philosophy. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  5. 5. Source: What the F**k is Social Media http://www.slideshare.net/mzkagan/what-the-fk-is-social-media-one-year-later www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  6. 6. 0. Don’t Commit Random Acts of Social Media Marketing! www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  7. 7. 1. Make Social Media a “Tier” in Your Marketing Strategy www.marketingsavant.comThe MarketingSavant Group Source: Rain Today 888.989.7771
  8. 8. 2. Listen, Listen, Listen www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  9. 9. 3. Make Them Like You First www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  10. 10. 4. Host a Tweetup for Your: Company/Customers/Industries/Community/Groupies www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  11. 11. 5. Turn Your Thinkers Into Thought Leaders www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  12. 12. 6. Build a Dedicated Social Site Social Media Newsroom www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  13. 13. 7. Encourage Loyalty 2.0 www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  14. 14. 8. Create a Proper Landing Page Create Microsite Tabs www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  15. 15. 9. Handle Customer Service Through Social Media www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  16. 16. 9.5. How NOT to Handle Customer Service
  17. 17. 10. Deliver Content with dlvr.it • Deliver content across social platforms • Engagement stats – integrate w/ Google Analytics • Connect all social channels together • Create many ‘routes’ • Auto-post curated content • Filter content • http://dlvr.it • Free service www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  18. 18. 11. Run Social Media Promotions www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  19. 19. 12. Run Facebook Photo Contests www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  20. 20. Twitpic Facebook www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  21. 21. 13. Develop Business Through Twitter www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  22. 22. 14. Use Fan Generating Apps www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  23. 23. 15. Get Notified! • Facebook not the only or the right answer • Hyper Alerts is the “feature that Facebook forgot” • Watch you pages, competitors, pages you like and pages you don’t • Daily digest of updates (vs. immediate emails) • Alerts by URL or by FB User – ASAP, Hourly, Daily, Weekly, Monthly – Select your time – Also alerts on your own content • http://www.hyperalerts.no www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  24. 24. 15.5 All in a NutshellMail • Brings all social alerts into one consolidated email • Track Twitter new followers & un-follows • Mostly for ‘personal’ use • http://nutshellmail.com • Free service www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  25. 25. 16. Publish on Schedule – “1-7-30-4-2-1” • 1 = Daily • 7 = Weekly • 30 = Monthly • 4 = Quarterly • 2 = Bi-Annual • 1 = Annual Source: FusionSpark Media www.marketingsavant.comThe MarketingSavant Group http://www.fusionspark.com/blog/2009/10/13/content-marketing-secrets-part-iii-easy-as-1-7-30-4-2-1/ 888.989.7771
  26. 26. 17. Run a Video Contest 26 • Texas Instruments “Thank an Engineer campaign” • At the end of March they had: – 176K Conversions – 151K video views – 25K “further actions” people took from the landing page to other areas on ti.com. • People spend an average of 4.21 minutes on the page • TI is confident and happy that people are engaged and watching the videos (and more than one) www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  27. 27. 18. Integrate, Integrate, Integrate www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  28. 28. 19. Use Change Management for Effective Social Media • Urgency! • Guidance & governance • Vision • Communication • Empowerment & enablement • Campaign wins + competence development • Build institutional processes • Create Social Media Center of Excellence www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  29. 29. 20. Develop a First Responder Program • Be transparent. Be open and honest in all communication. • Be ethical. Live by the WOMMA Practical Ethics Toolkit • Be relevant. Share information and perspectives that are valuable to the online community • Personalize and be personable. • Address negative discussion head-on. • Court evangelists & advocates. Even if you’re not ready to join the conversation, it pays to have a sound strategy for dealing with any social media conversation taking place about your brand. www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  30. 30. 20.5. Develop a SM Policy that will… • Educate as well as guide • Provide instructive input to equip people with basic new media knowledge • Complement an existing code of conduct • “Educate on”, respect and enforce privacy guidelines • Set constructive boundaries www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  31. 31. 21. Develop A Social Media Process www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  32. 32. 22. Connect to Your Marketing Map www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  33. 33. 23. Turn Your Employees Into Social Connectors www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  34. 34. 24. Find Local and Industry Tweeters www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  35. 35. 25. Secure Your Listings • Secure the top business listings on directory sites • “Claim” your business • Use http://getlisted.org/ to asses your position • Focus on the top local listings, don’t grab them all • Focus on getting ‘citations’ • Be careful of what you pay for online – Superpages – Yellowpages – Other scammer nonsense www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  36. 36. 26. Review If They Like You… www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  37. 37. 26.5 Call Me If You Don’t… www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  38. 38. 27. Run Facebook & LinkedIn Ads 38 Hyper-targeting Your Audience “Local” Facebook Ads www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  39. 39. 28. Create a Social Media Dashboard SOCIAL MEDIA IMPACT Source: Oliver Blanchard “The Basics of Social Media ROI” www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  40. 40. 28.5 Monitor Social Measures • Participation • Sales • Registrations • Referrals • Links (the currency of the social web) • Votes • Reduction in costs and processes • Decrease in customer issues • Lead generation • Conversion • Reduced sale cycles • Inbound activity www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  41. 41. 29. Social- Source Your Candidates www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  42. 42. 30. Use a Social CRM Tool www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  43. 43. Take Lessons from Leading Brands • Deputize people throughout the organization • Understand each channel’s unique engagement • Find champions • Centralize coordination • Be in it for the long haul • Pick channels carefully • Fish where the fish are • Support engagement as an extension of company culture • Encourage employees to use social media to get work done • Make social media part of the job • Modularize and Synchronize across channels (activity streams) Source: Altimeter Group www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  44. 44. Smile if you liked it! The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com Thanks You for Attending! www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  45. 45. For help with your Social Media Strategy,download our free Social Media e-books!marketingsavant.com/papers www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  46. 46. Upcoming Webinars www.marketingsavant.com/webinars Wed, April 6, 2011 | 9:30 AM PST / 11:30 AM CST / 12:30PM EST 60 Social Media Marketing & Promotion Ideas in 60 Minutes In the 60 Social Media Marketing & Promotion Ideas in 60 Minutes webinar, we’ll take a “social media lightning round” approach and cover 6o real world promotional ideas that you can use in social media. This webinar is really geared for just about anyone. B2B marketers will find ideas, local retailers will find ideas, non-profits will walk away with something and even government agencies might learn something about connecting with their communities through social media. We’ve drawn examples from our own cases and clients as well as examples from around the web and from brands of all sizes and market segments. If you’re looking for a real kick in the pants, you’ve got to check out this webinar. You’d better sit down for this one, as it’s going to go quick, but you’re guaranteed to leave with at least a few ideas to make the hour well worth your while! www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  47. 47. 30 Social Media Ideas in 30 Minutes The MarketingSavant Group www.marketingsavant.com 888.989.7771 dana@marketingsavant.com How to Use the Power of New Technology to Drive Leads and Generate Sales Marketing Roundtable www.marketingsavant.comThe MarketingSavant Group 888.989.7771
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