10 Marketing Trends for 2013
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10 Marketing Trends for 2013



15 minute presentation to our local Rotary group on marketing trends.

15 minute presentation to our local Rotary group on marketing trends.



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10 Marketing Trends for 2013 10 Marketing Trends for 2013 Presentation Transcript

  • Looking Ahead The MarketingSavant Group Social Media, Content and Marketing www.marketingsavant.com 888.989.7771 dana@marketingsavant.com 10 Things in 2013 www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • “The most reliable way to anticipate the future is to understand the present.” -- John Naisbitt, Author of Megatrends (1982) www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • “2013 is not going to be "the year of the [fill in the blank]." Instead, 2013 is going to build on the digital accomplishments of the past. Our industry is going to continue its refinement based on consumer needs - - and not a marketers desire to make something big happen.” -- Peter Platt, iMedia Connection www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 1. MIND THE TECHNOGRAHPHICS WHAT? The ‘social customer’ is here and they’re waiting for you to engage with them. We need to understand our customers not just at the demographic level, but also at the psychographic, behavioral and technographic levels. HOW? • Survey your customers – what are they doing with social media? • Adapt your usage to meet their habits www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 2. START WITH WHY / BACKSTORY WHAT? Organizations have discovered that sharing the “Why” about your organization is a powerful differentiator and that telling that story with a consistent focus on “behind the scenes” through social media is a powerful way to differentiate. HOW? • Tell your story • Use Facebook Timeline • Answer questions directly • Start with “Why”! www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 3. HUMAN SOCIAL MEDIA WHAT? People buy from people and software is so 2011. As companies wake up to the power of social media, customers are demanding fundamentally more human businesses and use social networking to get to real employees who will engage with them. HOW? • Employee social media brands • Real answers to questions • Blog as yourself • Get real – Demonstrate empathy, be authentic and focus on collaboration www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 4. THE VISUALIZATION OF EVERYTHING WHAT? Infographics have become digital currency. The love affair with visualization is far from over, especially with things like Instagram and Pinterest. Telling a visual story puts you on the fast path to positive word of mouth. HOW? • Create infographics for your industry • Share visuals of EVERYTHING • Embed visuals in all content www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 5. SOCIAL AMPLIFIES EVERYTHING WHAT? Corporations around the world are hamstrung by a lack of integration (of everything). Social media is just one area where meanginful integration leads to a multiplier effect in results that goes way beyond the incremental. HOW? • Evaluate marketing touchpoints for social opps. • Plan social media as part of your strategy www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 6. INBOUND IS IT WHAT? Inbound marketing is a set of marketing strategies and techniques focused on pulling relevant prospects and customers towards a business. Inbound the way buyers make purchasing decisions today - using the Internet to seek out products and services. HOW? • Build Inbound Channels • Embrace Thought Leadership • Push less, pull more www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • News/Media/PR SEO Email Blogs + Blogging Research/White Papers Infographics Comment Marketing Social Networks Online Video INBOUND MARKETING! Forums (AKA “free” traffic sources) Webinars Social Bookmarking Word of Mouth Direct/Referring Links Podcasting Type-In Traffic Q+A Sites www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 7. IN WE, WE TRUST WHAT? Media was the only category to ‘gain’ in the Edelman Trust Barometer in 2012, save for ‘trusting peers in social media.’ The value of co-created content and social media interactions has never been higher. HOW? • Embrace social media and empower your customers AND EMPLOYEES to share your content • Create content worth sharing (educate, inform, assist or entertain) www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 8. FOMO TURNS TO JOMO WHAT? Every second, 694,445 queries are entered into Google search and 20,000 new posts are added on Tumblr. Consumers, however, are turning away from information addiction and the brands that help cut through the clutter are winning. HOW? • Act as a credible industry filter – focus on customer information ‘needs’ • Apps, curation sites and mobile-only sites can help www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 9. SOCIAL IS NOT A DEPARTMENT WHAT? The true social enterprise goes far beyond marketing to add value in Finance, Human Resources, Operations, Communications, Customer Service, Information Technology, and Sales. HOW? • Deploy social in likely-to- succeed areas (HR) • Involve sales in the social media strategy • Turn customer service onto social channels www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • 10. THE DEATH OF THE QR CODE WHAT? The QR code has struggled for years to gain adoption. Its a simple idea: QR codes gave us the ability to quickly get to detailed information by simply scanning a graphic. Great concept -- but a horrible experience for a variety of reasons. HOW? • Ignore them (unless code scanning becomes native in devices and marketers really use them for the intended purpose) www.marketingsavant.comThe MarketingSavant Group 888.989.7771
  • Looking Ahead The MarketingSavant Group Social Media, Content and Marketing www.marketingsavant.com 888.989.7771 dana@marketingsavant.com 10 Things in 2013 www.marketingsavant.comThe MarketingSavant Group 888.989.7771