Why Corporates Communicate?

2,474 views
2,336 views

Published on

Corporate Communication is still a new field in Kerala. Just 10 years ago, it was not even recognized as a department in India. Somehow, companies didn’t feel they needed a separate department just for communicating. Thankfully, the world is changing. Today, 76 percent of the leading companies in India insist on a Corporate Communication department right next to the Director’s office.

Published in: Business, Technology
1 Comment
10 Likes
Statistics
Notes
No Downloads
Views
Total views
2,474
On SlideShare
0
From Embeds
0
Number of Embeds
15
Actions
Shares
0
Downloads
0
Comments
1
Likes
10
Embeds 0
No embeds

No notes for slide

Why Corporates Communicate?

  1. 1. WHY CORPORATES COMMUNICATE ?
  2. 2. WE ALL HAVE A VOICE. SIMILARLY, EVERY BUSINESS HAS A VOICE WHY CORPORATES COMMUNICATE ?
  3. 3. IN THIS DYNAMIC WORLD, COMPANIES ARE KNOWN BY THEIR BRAND AND THE ROLE OF COMMUNICATION BEGINS HERE WHY CORPORATES COMMUNICATE ?
  4. 4. CORPORATE COMMUNICATION is the total communication activity generated by a company to achieve its planned objectives WHY CORPORATES COMMUNICATE ?
  5. 5. A major percentage of corporate communication deals with brand building. WHY CORPORATES COMMUNICATE ?
  6. 6. CORPORATE COMMICATION EXTERNAL COMMUNICATION Vendors Suppliers Bankers Agents Competitors Customers INTERNAL COMMUNICATION Employees Resources Partners WHY CORPORATES COMMUNICATE ?
  7. 7. 2007 CORPORATE COMMUNICATION PEOPLE INFRASTRUCTURE EXCELLENCE INNOVATION DETERMINATION The challenge was to create awareness among our customers and our employees WHY CORPORATES COMMUNICATE ?
  8. 8. AIM OF CORPORATE COMMUNICATION Help CONSUMERS identify OUR products as THEIR brand Help EMPLOYEES identify OUR team as THEIR family WHY CORPORATES COMMUNICATE ?
  9. 9. To achieve this aim, employees and customers needed to be fully informed on: <ul><li>What Mir Group does? </li></ul><ul><li>Where is the company heading? </li></ul><ul><li>How is the company performing financially? </li></ul><ul><li>4. How have employees helped in Mir’s growth? </li></ul>WHY CORPORATES COMMUNICATE ?
  10. 10. WHY CORPORATES COMMUNICATE ? <ul><li>A forum for employees to know more about their company </li></ul><ul><li>A platform for employee opinions, suggestions & contributions </li></ul><ul><li>A communication plan for molding employees into brand ambassadors </li></ul>
  11. 11. WHY CORPORATES COMMUNICATE ? <ul><li>A forum for customer awareness of company activities </li></ul><ul><li>A platform for customer opinions, suggestions & contributions </li></ul><ul><li>A communication plan for building a brand experience among end users </li></ul>
  12. 12. WHY CORPORATES COMMUNICATE ? <ul><li>A forum for travelers who value up-to-date travel info </li></ul><ul><li>A platform for traveler opinions, suggestions & contributions </li></ul><ul><li>A communication plan for building brand experience </li></ul>
  13. 13. MIRABILIA MIRTH HUMSAFAR 4 issues per annum 60% staff contribution Competitions, Gifts & Cash Prizes 4 issues per annum 30% customer contribution More informative pages 4 issues per annum 30% travel testimonials 50% interviews / tour reviews WHY CORPORATES COMMUNICATE ?
  14. 14. VISION OF CORPORATE COMMUNICATION FY 2012 - 2013 EMPLOYEE COMMUNICATION Every step will be taken to bring more information to your desktop and offer you better platforms to express your success, celebrations and joy. WHY CORPORATES COMMUNICATE ?
  15. 15. COMMUNICATION IS A TWO-WAY STREET Only if YOU are listening can WE speak. And only if we both communicate through Mirth, Mirabilia & HumSafar can we build a better brand experience for Mir Group Thank you! WHY CORPORATES COMMUNICATE ?

×