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Pasta Import India Sample


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  • 1. Pasta Import - India December 2008
  • 2. Executive Summary Estimated worth USD XX mn in 2008 Unorganized sector has a monopoly over domestic production Market Largest exporter is A B and C are the most popular brands LE Drivers: Consumers developing tastes for international cuisines, strong growth in organized retail, Drivers & and government policy towards boosting the industry Challenges P Challenges: Lack of widespread consumer awareness, duty and tax structure, inconsistent supplies, and competition from unorganized sector M Entry Route SA Two possible approaches – Importing though agents – Setting up local operations Importing through agents is the preferred route for foreign brands Developing manufacturing unit locally is economically unjustified Pasta imports attract specific import duties and local taxes Rules and Food safety norms set by the government need to be followed Regulations The law requires specific information to be displayed on the packaged good PASTA IMPORT – INDIA . PPT 2
  • 3. •Market Overview •Drivers & Challenges •Entry Route •Rules and Regulations PASTA IMPORT – INDIA . PPT 3
  • 4. Italian is a popular cuisine in India and is driving growth in pasta imports Overview Size and Growth •Food imports are increasing by a% p.a. USD mn ‘000 kg Volume •Italian food and especially pasta is one of the 10 Value a% 1,200 most popular foreign cuisines, predominantly 8 1,000 in urban areas 800 LE 6 •Domestic production exists with unorganized 600 4 P sector accounting for b% of the market 400 2 200 M •However, there is a healthy demand for 0 0 A imported pasta, which has grown: 2004 2005 2006 2007 2008 u% p.a. by value v% p.a. by volume S Uncooked pasta accounts for the bulk of imports although other types (except uncooked or stuffed) Largest Exporting Countries (2003-2008) Others u% category is growing extremely fast •X and Y are two popular imported brands Country 2 w% v% Country 1 Source: PASTA IMPORT – INDIA . PPT 4
  • 5. Drivers & Challenges Challenges Creating Awareness Government rules and regulations Inconsistent supplies Drivers Demand generated due to changing Competition from unorganized sector tastes and attitude Growth in organized retail industry Government Initiatives PASTA IMPORT – INDIA . PPT 5
  • 6. Import of pasta is subject to duties and taxes, food safety rules and mandatory packaging information Rules and regulations Duties, taxes and estimated margins •Duties and taxes: Import Duty Basic import duty, additional duty, education cess, Basic Import Duty a% Octroi, central sales tax, and VAT Additional Duty b% •Various food safety rules also need to be LE Spl. Additional Duty c% adhered to such as Prevention Of Food Excise cess d% P Adulteration Act Custom cess e% •Packaging must display the following: M Education cess f% of total duty Name of company and address of manufacturer A Domestic Taxes S Green or red sticker indicating vegetarian or non- VAT (state level) x% vegetarian product Central Sales Tax (inter-state sales) y% Name and contact details of importer Octroi (variable; municipality/district level) z% (Mumbai) MRP, Month of import, Shelf life Ingredients used as per PFA Estimated Margins Importer (% of landed cost) u% Distributor (% of Distributor Cost Price) v% Retailer (% of retailer cost) w% Source: PASTA IMPORT – INDIA . PPT 6
  • 7. Thank you for the attention The Pasta Import report is a part of Netscribes’ Food & Beverage Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Subhash Chennuri Phone: +65 9651 6382 Phone: +91 98190 59664 E-Mail: E-Mail: About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission. PASTA IMPORT – INDIA . PPT 7