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Fitness Equipment Market - India
April 2009
Executive Summary

              Estimated worth INR XX bn in 2008; Expected to reach INR YY bn by 2012
              Annu...
•Market Overview
•Drivers & Challenges
•Trends
•Competition
•Key Developments




         FITNESS EQUIPMENT MARKET – INDI...
Fitness equipment industry has a huge growth potential as only
 a fraction of urban India practices workout regularly
 Ove...
Drivers & Challenges

                                                                   Challenges
   Drivers
           ...
Key Trends



                                   Health Chains enter Equipment
                                          R...
Foreign Players (1/2)

    Foreign Player                Products                                             India Strate...
Thank you for the attention
The Fitness Equipment Market – India report is a special feature from Netscribes.
For more det...
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Fitness Equipment Market India Sample

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Transcript of "Fitness Equipment Market India Sample"

  1. 1. Fitness Equipment Market - India April 2009
  2. 2. Executive Summary Estimated worth INR XX bn in 2008; Expected to reach INR YY bn by 2012 Annual growth rate of a% Market Key segments : Home segment and Institutional segment Types of fitness equipments: Cardiovascular Equipment and Weight Training Equipment LE Drivers: Challenges: Indians becoming health and fitness Lack of R&D facilities in India Drivers & Challenges conscious MP Growing demand from companies Entry of foreign fitness chains/clubs Lack of consumer confidence in Indian equipments Lack of good fitness trainers SA Reduction in prices and import duties Real Estate boom Health chains enter equipment retailing market Lack of space in residential complexes Trends Emergence of new distribution channels Introduction of innovative products Market is dominated by foreign brands like A,B and C Foreign equipment brands have distribution tie ups with Indian companies Competition A large number of importers and small players compete for a share in the Indian fitness equipment industry FITNESS EQUIPMENT MARKET – INDIA .PPT 2
  3. 3. •Market Overview •Drivers & Challenges •Trends •Competition •Key Developments FITNESS EQUIPMENT MARKET – INDIA .PPT 3
  4. 4. Fitness equipment industry has a huge growth potential as only a fraction of urban India practices workout regularly Overview Market Size and Growth •Fitness equipment market worth INR XX bn in INR bn 2008 100 •Fitness equipments can be classified as – B a% LE Cardiovascular Equipments: Treadmills, 50 Z Stationary bicycles, Stair climbers, Rowing Y X P machines, Elliptical cross-trainers V W U Weight Training Equipment: Weight lifting 0 M machines, barbells , various types of benches bars and racks SA •Industry has huge growth potential as only b% of the urban Indian population regularly 2006 Segment share 2007 2008 2009 2010 2011 2012 Home segment practices workout u% •Demand for fitness equipment is attracting companies from US, Australia and Europe v% Institutional segment Source: FITNESS EQUIPMENT MARKET – INDIA .PPT 4
  5. 5. Drivers & Challenges Challenges Drivers Lack of R&D Facilities in India Indian becoming Health and Fitness Conscious Lack of Consumer Confidence in Growing Demand from Indian Equipments Companies Lack of Good Fitness Trainers Entry of Foreign Fitness Chains/ Clubs Lack of Space in Residential Reduction in Prices and Import Complexes Duties Real Estate Boom FITNESS EQUIPMENT MARKET – INDIA .PPT 5
  6. 6. Key Trends Health Chains enter Equipment Retailing Market Trends Introduction of Innovative Emergence of New Distribution Products Channels FITNESS EQUIPMENT MARKET – INDIA .PPT 6
  7. 7. Foreign Players (1/2) Foreign Player Products India Strategy A Tread mills, cycles, muscle • It has appointed X as its marketing partner in India trainers, Ellipticals and Rowers • A is looking for growth in Tier I and II cities in India B Home gyms, functional trainers, • B has a tie-up with Y for distribution in India free weight systems, free weight LE machines, benches and racks, weights and dumbbells C MP Treadmills, cross trainers, exercise bikes and various plate • X is distributing its products in India through Y • X is introducing latest technology products in India based on A loaded equipment its expertise in biomechanics, ergonomics and physiology D E S Treadmills, Elliptical Trainers, Exercise Bikes, Ascent Trainer Treadmills, elliptical cross • Z distribute its products in India through distributor Y • X fitness has tied up Y for distribution trainers, exercise bikes, summit • It has a tied up with Z to offer finance loan to consumers trainers, home gyms and racks upto INR XX mn • It is now planning to set up x company-owned showrooms in India at an investment of INR YY mn Source: FITNESS EQUIPMENT MARKET – INDIA .PPT 7
  8. 8. Thank you for the attention The Fitness Equipment Market – India report is a special feature from Netscribes. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Subhash Chennuri Phone: +65 9651 6382 Phone: +91 98190 59664 E-Mail: natasham@netscribes.com E-Mail: subhashr@netscribes.com About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission. www.netscribes.com FITNESS EQUIPMENT MARKET – INDIA .PPT 8
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