Branded Chocolate India Sample


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Branded Chocolate India Sample

  1. 1. ` Branded Chocolate - India December 2008
  2. 2. Executive Summary Estimated worth USD XX mn in 2008 & USD YY mn in 2009 a% of products sold are priced in INR X – Y range Market Profit Margins range between a – b% LE Drivers: Opportunity to expand due to low penetration, strong tradition of gifting sweets, Drivers & attractive pricing driving volumes, demand from new segments Challenges P Challenges: Inflationary pressures on raw material prices, lack of government initiative, and duopolistic element of the market M Trends SA Changing palate of consumers from Indian sweets to chocolate Growing distributional channels Foreign brands targeting a niche premium segment Major retailers foraying into the industry Market is dominated by A and B Competition X and Y are other domestic players Foreign players in the market are U and V, catering only to the premium segment BRANDED CHOCOLATE – INDIA.PPT 2
  3. 3. •Market Overview •Drivers & Challenges •Trends •Competition •Key Developments BRANDED CHOCOLATE – INDIA.PPT 3
  4. 4. The branded chocolate market is growing with the bulk of sales concentrated in mid-price range products Overview Size and growth (estimates) •Chocolate represents approximately c% of the USD mn confectionary market in India with the rest 400 b% Z accounted by sugar confectionary 300 •Industry estimated to be worth approximately a% Y LE 200 USD XX mn in 2008 X P 100 •Market is expected to grow to approximately USD YY mn in 2009 0 Characteristics SAM •Urban markets account for the major share 2003 Price points and consumption Price points (INR) vs. sales 2006 2009 Consumption and also for a higher penetration rate of ~a% 2 u% •Various price points exist with the mass Rural market existing in INR 2 – INR 10 range b% 5 - 10 v% •Profit margins range between u – v% based on a% the price point of the product Other Urban w% Source: BRANDED CHOCOLATE – INDIA.PPT 4
  5. 5. Drivers & Challenges Challenges Drivers Soaring price of raw materials Sweet taste preference in an under- penetrated market High excise and import duties Tradition of gifting sweets High entry barriers due to duopolistic market Attractive pricing Innovation through brand and product variants BRANDED CHOCOLATE – INDIA.PPT 5
  6. 6. Key Trends Shift in consumer preferences Channel Trends Driven by marketing initiatives, consumer Independent retailers are the largest channel preferences are slowly changing in favour of but modern retail is growing faster chocolate Trends Foreign brands target premium market Possibility of private labels Foreign or imported brands are successfully Retailers may launch their own chocolate targeting the lucrative premium segment in brands in a bid to grow their private label sales urban markets BRANDED CHOCOLATE – INDIA.PPT 6
  7. 7. X is the market leader followed by Y, which dominate the market with a collective share of more than a% Major Players Estimated Market Share • X is the leading player X is planning to increase sales by a-b% by 20-- Company Y Y accounts for over a% of the market b% Z and other chocolate wafers constitute b% of the total LE chocolate market and have been growing at c% annually Others d% c% Imported • Recent foreign players in the market • Other domestic companies are Y and Z MP U in a JV with V , and W currently catering to the premium segment only a% A Company X Parameter Revenue X INR XX crore(20--) S Y INR YY crore (20--) Market Size a% b% Price range INR x-y INR y-z Brands A,B,C,D U,V,W Source: BRANDED CHOCOLATE – INDIA.PPT 7
  8. 8. Thank you for the attention The XXX report is a part of Netscribes’ ABC Industry Series. For more detailed information or customized research requirements please contact: Natasha Mehta, CFA Subhash Chennuri Phone: +65 9651 6382 Phone: +91 98190 59664 E-Mail: E-Mail: About Netscribes Netscribes is a knowledge-consulting and solutions firm with clientele across the globe. The company’s expertise spans areas of investment & business research, business & corporate intelligence, content-management services, and knowledge-software services. At its core lies a true value proposition that draws upon a vast knowledge base. Netscribes is a one-stop shop designed to fulfil clients’ profitability and growth objectives. This report is published for general information only. Although high standards have been used in preparing this report, Netscribes (India) Pvt. Ltd. or Netscribes is not responsible for any loss or damage arising from use of this document. This document is the sole property of Netscribes (India) Pvt. Ltd. and no part may be reproduced without prior written permission. BRANDED CHOCOLATE – INDIA.PPT 8