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Mark Cheater Presentation - PCDC 9.23.10
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Mark Cheater Presentation - PCDC 9.23.10

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Presentation delivered by Mark Cheater, Director of Publications at Defenders of Wildlife, at PCDC's brown bag lunch, "Developing and Managing a Design Identity," held at Vanguard Communications on ...

Presentation delivered by Mark Cheater, Director of Publications at Defenders of Wildlife, at PCDC's brown bag lunch, "Developing and Managing a Design Identity," held at Vanguard Communications on September 23, 2010.

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    Mark Cheater Presentation - PCDC 9.23.10 Mark Cheater Presentation - PCDC 9.23.10 Presentation Transcript

    • Branding Gone Wild: A Case Study Mark Cheater Dir. of Publications Defenders Defenders of Wildlife
    • The Challenge • No consistent look for group’s pubs • Wild profusion of organizational logos • Little/no understanding of branding Defenders of Wildlife
    • The Response • Presentation for senior mgt on branding Defenders of Wildlife
    • • Got leadership support for branding effort • Hired experienced consultant/designer Defenders of Wildlife
    • • Got agreement on basics – Logo *variations: – Color scheme – Fonts – Other Defenders of Wildlife
    • • Created materials – Stationery/biz cards – Fact sheets – White papers – PowerPoints Defenders of Wildlife
    • • Produced guide for staff/ contractors • Rolled out materials, educated staff and contractors Defenders of Wildlife
    • Lessons/advice • Hire an experienced consultant • Leadership needs to be on board/visible • Be patient • Keep it simple • Accentuate benefits to staff/org • Buy a wig Defenders of Wildlife