2014 Modern Salon media kit

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2014 Modern Salon media kit

  1. 1. HAIR: Tiffany Laing PHOTOGRAPHY: Roberto Ligresti MAKE-UP: David Maderich FASHION STYLING: Rod Nova
  2. 2. So, whether you’re trying to launch a new product or service, showcase the beautiful imagery behind your brand, or share and connect news and expertise with beauty professionals, MODERN is your media partner designed to connect you with the world of professional beauty. MODERN editors work around the clock and across the globe to uncover trends and techniques so the beauty professional can stay on top of what’s next in hair, nails, skin care and make-up. MODERN is connected to the professional beauty industry 24/7... and as a result, so are YOU. [ ] MODERN SALON Media is passionate about the beauty professional at every stage of their careers. HAIR: Sonya and Christopher Dove PHOTOGRAPHY: Roberto Ligresti MAKE-UP: Inessa Shak FASHION STYLING: Alejandro Peraza As the professional industry’s leading publisher and media of record, MODERN SALON Media produces more beauty magazine issues and content—through MODERN SALON, SALON TODAY, FIRST CHAIR, and our exclusive custom and specialty issues—than any other industry resource. MODERN’s vibrant Facebook community is the go-to resource for connecting with the salon professional— and MODERN hosts the industry’s largest social community on the hottest platforms including Twitter, Instagram, YouTube and Pinterest. MODERN’s award-winning websites produce more new content of any other professional online resource—covering all areas of the industry—as a result, MODERN’s online audience continues to grow exponentially.
  3. 3. WEBCASTS E-LETTERS THE Fastest growing sites in the industry.  In the past year… Traffic to Modernsalon.com grew by Traffic to Salontoday.com grew by We send out direct marketing communications targeted to our specific communities.  More Than 18,000,000 communications over the last year. WE’VE PROVEN WE CAN GENERATE HUGE AUDIENCES.  For example, our live webcast of NAHA received more than …and traffic shows no signs of slowing down our sites had more than 5.7 Million page views in the past year SOCIAL Between Modern Salon and Salon Today and First Chair, our social media engagement and following on Facebook has skyrocketed over the past year, and now ... Everything we do in print is made available online – where it gets a lot of attention.  MODERN SALON PRODUCES MORE ISSUES AND MORE In the past year our CONTENT THAN ANYONE! digital editions have generated more than 5,500,000 page views. Modern Salon Salon Today 104,000 / issue more than 1,240,000 copies this past year VIDEO 17,000 15,000 35,000 Modern salon is the professional industry’s video leader.  Across our platforms, our original videos have been viewed more than 2,000,000 times.  That number doesn’t even include the views generated by the community videos we’ve posted. 20,000 / issue more than 180,000 copies this past year Modern Salon special editions first chair more than 400,000 copies this past year more than 150,000 copies this past year 50,000 / issue TOTAL 1,930,000 magazines this past year!
  4. 4. Your Work , OUR PAGES Modern Salon | Salon Today | First Chair HAIR: Candace Bossendorfer, Aloxxi Color Expert PHOTOGRAPHY: Roberto Ligresti MAKE-UP: David Maderich for davidmaderich.com FASHION STYLING: Rod Novoa
  5. 5. MODERNSALON.COM chicago fire masculine Shawna Parvin blurs the boundaries ask the experts primsters elements of design volume texture! Special section Spring Muse Color Play Get inspired with fast and modern styling techniques from Aquage Beth Minardi creates dimension with berry tones on a model-perfect cut by Mark Garrison. chitown Expert advice on industry competitions NAHA 2013 Winners Portfolio Color into Lighten, brighten, enrich and revive with our annual color rush of education. 11/15/2012 2:00:45 PM OCTOBER 2013 $10 MODERNSALON.COM shape shifter Beehives, pomps, chignons and twists MODERNSALON.COM FC_MS0613E.indd 1 1/22/2013 9:28:54 AM NAHA drama Watch online now! modernsalon.com/NAHA problem solvers evolution of mentorship Team I.C.A.N. looks to the future texture! Celebrating curls, coils and waves Placement that pops! MODERNSALON.COM Academy Tour Aquage’s Masterclass Week Treatments for thinning hair Spring/Summer 2013 Cutler contemporary Fall’s hottest fashions inspire Deb Gavin to create dramatic effects. Creations Autumn Riches Nick Stenson goes Gatsby with indulgent hues, luxe texture and updated designs Four finishes to wow your clients HatTrick Celebrity Style Red carpet looks from the Emmys FC_MS0913d.indd 1 8/26/2013 12:14:01 PM As the industry’s leading publisher, MODERN SALON Media prints the most issues and most content of professional beauty magazines annually. MODERN is the salon industry’s head-to-toe beauty resource—giving salon professionals what they value most: step-by-step education, along with creative inspiration, to help propel their careers forward. All written or curated by the industry’s largest and most experienced editorial team. FC_MS1013_C.indd 1 9/20/2013 4:51:59 PM FC_MS0813.indd 1 7/19/2013 2:26:58 PM P Pretty arty Moroccanoil’s Antonio Corral Calero perfects simple styling and polished finishes for Holiday 2012. Industry icon and NAHA 2013 winner Matthew Morris challenges five emerging artists to advance to Level 3 in a game of creativity. 5/15/2013 11:27:48 AM 3/26/2013 2:03:38 PM NOVEMBER 2012 $10 FC_MS0413_FINALpurple.indd 1 Fashion education ■ inspiration ■ collaboration Editorial stylist Ted Gibson’s take on the season’s hottest cut, “The Chop.” AUGUST 2013 $10 FC_MS0213_FINAL.indd 1 education ■ inspiration ■ collaboration Summer Low-commitment transformations education ■ inspiration ■ collaboration Enchanted against the grain FC_MS1212B.indd 1 The Doves fashion whimsical, wearable finishes and creative color—all enhanced with extensions. 4/19/2013 4:49:53 PM Warmweather red by Alexandra Matiz for Wella Spring Aloxxi’s Candace Bossendorfer creates a multi-dimensional red that glistens and glows. Glittering gifts, special promos education ■ inspiration ■ collaboration education ■ inspiration ■ collaboration ea ��edge���� collection Behind the scenes with the Rusk Team shopping Artist Session turns up the volume Instagram followers turn color brushes into magic wands Bright Graphic Color color hair #hairdressermagic bespoke holiday high ABS 2013 SEPTEMBER 2013 12:56:02 PM $10 6/20/2013 MODERNSALON.COM See the work, sign up to watch review FC_MS0513_C.indd 1 FC_MS0713C.indd 1 modernsalon.com/naha talent Spread the Love teams go to the movies with mentors Shining MODERN SALON NOVEMBER 2012 Volume 98, Number 11 modernsalon.com countdown to NAHA LIVE! celebrating silver screen sirens Backstage with Farouk at Miss Universe MODERN SALON AUGUST 2013 Volume 99, Number 8 modernsalon.com JUNE 2013 $10 2/21/2013 11:49:43 AM MODERN SALON OCTOBER 2013 Volume 99, Number 10 modernsalon.com MODERNSALON.COM FC_MS0313B.indd 1 MODERN SALON SEPTEMBER 2013 Volume 99, Number 9 modernsalon.com MODERN SALON JUNE 2013 Volume 99, Number 6 modernsalon.com MODERNSALON.COM Creative blondes, brunettes, reds and more from your favorite artists! Pravana winner’s wild silhouettes beauty Take care of summer’s most profitable service Clients want rich results, no damage. Matrix artists debut color innovation that goes to the core of the challenge. 12/17/2012 2:24:56 PM MAY 2013 $10 dreams abounds brilliant blondes 20+ formulas vivid Groomers compete for top prize Cosmetologists Chicago’s Newest Collection Structured style from Steve Elias MODERN SALON Artist Session stylists resolve to start strong in 2013. FC_MS0113.indd 1 Cuts MODERNSALON.COM education ■ inspiration ■ collaboration Grow your business Crew at Heart education ■ inspiration ■ collaboration education ■ inspiration ■ collaboration Color by Tracey Hughes services Calling Goldwell’s Color Zoom Challenge Sebastian Professional demos What’s Next APRIL 2013 $10 FEBRUARY 2013 $10 London City Limits code Androge light extension education ■ inspiration ■ collaboration control MODERNSALON.COM MODERNSALON.COM Wella launches careerspanning support program guy new DECEMBER 2012 $10 Hairdressers 5 industry execs share how they connect with stylists Interrupted structure by Lina Arrojo Aveda team gets inspired, naturally YEAR OF THE feminine/ What’s hot at ABS and beyond Ring in the new shear! Nioxin Educator Diane Cole Stevens uses color to amp up style JULY 2013 $10 MODERN SALON APRIL 2013 Volume 99, Number 4 modernsalon.com spotlight MODERNSALON.COM MARCH 2013 $10 MODERN SALON DECEMBER 2012 Volume 98, Number 12 modernsalon.com product MODERN SALON JULY 2013 Volume 99, Number 7 modernsalon.com JANUARY 2013 $10 MODERN SALON MARCH 2013 Volume 99, Number 3 modernsalon.com MODERNSALON.COM FC_MS1112_B.indd 1 Mailed to more than 100,000 salon professionals each month, MODERN SALON delivers the most content month after month than any other professional beauty media. Miss the paper issue? We send out and post a digital edition of the magazine as well. 3RD PARTY VALIDATION: We don’t play games—you get what you pay for. MODERN SALON is the ONLY audience verified by the Alliance for Audited Media—the same people who audit Vogue, Harpers Bazaar and the leaders in beauty. The Auditor verifies that MODERN carries more business and is used by more suppliers than any other industry media. 10/24/2012 12:27:56 PM
  6. 6. E D I TO R I A L C A L E N DA R OVERALL THEME | WHAT’S NEW [Planning to Grow] SERVICE FOCUS | Cut & Design TREND FOCUS | Sneak Peek, show headliners THE GOODS | (PRODUCT SECTION): Hydrating Head-to-Toe SPOTLIGHT | New Year, New Shears SOCIAL PLANNING | Red-hot Valentine ideas and deals OVERALL THEME | COLOR BURST [Hair Color Issue] SERVICE FOCUS | Process: Best Blondes, Reds, Brunettes TREND FOCUS | Cosmetics, Add-on Services THE GOODS (PRODUCT SECTION) | Color Care SPOTLIGHT | Super Sundries SOCIAL PLANNING | Prom Prep, Mom’s Day, Gift Card Sales OVERALL THEME | CELEBRITY [Influences & Artists] SERVICE FOCUS | Extensions TREND FOCUS | Red Carpet, Head to Toe THE GOODS (PRODUCT SECTION) | Beat the Heat: Thermal Protection SPOTLIGHT | Best New Blow dryers SOCIAL PLANNING: Sharing What You Learn at Shows SPECIAL SECTION | The Healthy Hairdresser OVERALL THEME | PASSION FIRST [The Creativity Issue] SERVICE FOCUS | Major Makeovers TREND FOCUS | Bridal and Special Occasion THE GOODS (PRODUCT SECTION) | Most Innovative Styling Product SPOTLIGHT | Unique Irons: Curling & Straight SOCIAL PLANNING | Really Radical Retail Tips SPECIAL SECTION | Vintage Beauty Classic Looks OVERALL THEME | SPRING AHEAD [Trends & Services] SERVICE FOCUS | Shapes & Styling TREND FOCUS | Palette & Texture Update THE GOODS (PRODUCT SECTION) | how Specials SPOTLIGHT | Spring Nail Shades SOCIAL PLANNING | Makeover Motivators SUPPLEMENT | Texture! OVERALL THEME | SUMMER HEAT [Trends & Services] SERVICE FOCUS | Men’s Grooming TREND FOCUS | Competition Updates, NAHA Finalists THE GOODS (PRODUCT SECTION) | Summer Protection! Head-toToe UV & More SPOTLIGHT | New for Men SOCIAL PLANNING | Dads, Grads & More SPECIAL SECTION | The Healthy Hairdresser (City of Hope Preview)
  7. 7. OVERALL THEME | COLLABORATION [Our Industry Working Together] SERVICE FOCUS | Hair Removal TREND FOCUS | Hot Summer Texture Trends THE GOODS (PRODUCT SECTION) | Frizz Fighters SPOTLIGHT | Clarifiers SOCIAL PLANNING | Vacation & Travel Tips OVERALL THEME | INNOVATION [Techniques, Trends, Technology] SERVICE FOCUS | Fall Color, Corrective Color TREND FOCUS | Specialization: adding new skills THE GOODS (PRODUCT SECTION) | Holiday Packages SPOTLIGHT | Clippers, Trimmers and Razors (oh, my!) SOCIAL PLANNING | BOO! Halloween Buzz and Biz SPECIAL ISSUE | MODERN SALON HOLIDAY OVERALL THEME | ONES TO WATCH [New Talent Issue] SERVICE FOCUS | Extreme Services TREND FOCUS | Bold looks, personal expression THE GOODS (PRODUCT SECTION) | Back-to-School SPOTLIGHT | Thinning Hair Solutions SOCIAL PLANNING | Being Cool for Back to School SPECIAL REPORT | Color Correction Season OVERALL THEME | WINTER WISDOM [Trends & Services] SERVICE FOCUS | Caring for Aging Hair, Skin, Nails TREND FOCUS | Catering to Both Boomers & Millennials THE GOODS (PRODUCT SECTION) | All About Oils SPOTLIGHT | Skin Care Solutions SOCIAL PLANNING | Giving Thanks, Winter Nurturing SPECIAL SECTION | The Healthy Hairdresser OVERALL THEME | FAB, FAB FALL [Trends & Services] SERVICE FOCUS | Texture & Smoothing TREND FOCUS | Fashion Week Review/Preview THE GOODS (PRODUCT SECTION) | Pink Promos SPOTLIGHT | Fall Nail Shades SOCIAL PLANNING | Pink Prep SUPPLEMENT | Texture! OVERALL THEME | INSPIRATION [Big Ideas & Opportunities] SERVICE FOCUS | Updos & Extras TREND FOCUS | Party Time, All Out Glamour THE GOODS (PRODUCT SECTION) | Firm-Hold Finishers SPOTLIGHT | Favorite Brushes SOCIAL PLANNING | Last Minute Gifts, Little Luxuries IN EVERY ISSUE CHOOSE BEAUTY TEAM SPIRIT STATION BREAK PERSONAL STYLE ACADEMY TOUR ASK THE EXPERTS COLUMNS Leader Profiles Educator Profiles Stylist Profile Artist Profile Education Review Q&A CONCEPT TO CREATION MODERN PROCESS MODERN TEXTURE MODERN MAN MODERN NAILS MODERN FACE & BODY MODERN REPORTS Process Review Hair Color Curl/Smoothing Grooming & Trends For Hairdressers Skin Care & Cosmetics Event Coverage MODERN COLLECTIONS MODERN PORTFOLIO MODERN NEWS EXCLUSIVE HOW-TOs ONES TO WATCH CELEBRITY STYLE CONNECT MODERN MEMO Photo Features Style Pages Launches & More Our Forte! New Talent Get the Look Online & Social Update Industry Business
  8. 8. SEPTEMBER 2013 $10 1604 DAY SPA AND SALON ASHKA SALON & SPA BERENICES SPA LLC BRIO SALON INC. AABANI SALON SPA BEYOND THE FRINGE HAIR DESIGNS BLO BROWN AND DELINE SALON CENTRE SALON & SPA, ARVADA COIFFETERIA SALON BOBBY COOPER SALON CARUH SALON AND SPA CHROME: A SALON EXPERIENCE CULTURE HAIR STUDIO CUTTING LOOSE SALON & SPA AVEDA BELLA SIRENA BRAVO! SALON & CASAL’S DE SPA & SALON CELEBRITY CENTRE SALON & SPA, WESTMINSTER CLIVE AND CO. HAIRDRESSING DETOUR SALON & STORE SMART BEAUTY BUSINESS CLOUD 9 SPA ~ HAIR DESIGN DIONYSUS SALON SPA DOLCE LUSSO  AMY KOTT-HOVLAND & SPA ELAN HAIR STUDIO SALON & SPA SALONS & SPAS & SPA GARY MANUEL SALON HAIR ON THE AVENUE IHLOFF SALON AND DAY SPA SALON & SPA LIFE SALONSPA MENSROOM SALON SALONS AND SPA OF TAMPA MERMAID HAIR EXTENSIONS EDGE NEW ARTIST SALON RAIN SALON & SPA PEPPER’S SALON SALON ROOTZ SALON SOCA STUDIO 59 AVEDA SALON & SPA INSTITUTE TUCSON Host a Lash Bash like Interlocks URBAN BETTY SALON & SPA URBAN EVE WISTERIA SALON SPA REJUVENATION SPA SALON TEN MYRA J A SALON REMEDEZ HAIR SPA SALON JOVON N STYLE SALON RICHARD SALON STUDIO BE SOLARIS STUDIO MONTAGE THE BLACK CAT SALON + SPA THE ROOT SALON THE CHARLES PENZONE SALONS THREE CUTTERS ON PEARL ZANDI K. HAIR AND SKIN STUDIO RITUAL SALON & SPA THE ATRIUM SALON THE CIRCLE SALON ZANYA SPA SALON CORP. Silver Linings Walkouts SALON SERENITY AVEDA SPA NI’JOLI & SALON THE AVEDA Owners trade tales of how staff migrations encouraged them to refocus on culture, leadership and the bottom line. THE HAIR COMPANY TRANQUILITY SALON AND SPA WESTSIDE HAIR CARE RITUALS SALON 828 SALON NOUVEAU SPA BLEU TANGERINE SALON AND SPA WATERCOLOR SALON/SPA PYARA SPA AND SALON SEAPORT SALON & DAY SPA SOURCE SALON Eco-friendly products and services PARIS PARKER PRODEDGY - A WILLIAM SALON 124, GENESIS SALON SALON LAURIE & COMPANY Green Niches NAMASTE PURE DESIGN NEW IDENTITIES HAIR STUDIOS PYARA SPA AND SALON SALON YAYA, INC. SKY SALON Find your schedule’s sweet spot MAXIMUM FX SALONS SPAS PRINCETON SALON AND SPA PURE SALON SPA Prime Time Hours JONATHAN KANE SALON ON THE GREEN SALON AND DAY SPA PLANET HAIR SALON THAIRAPY SIGNATURES SALON VON ANTHONY SALON YOU SALON, INC. MANGO HAIR SALON RUMORS SALON AND SPA & RUMORS IV MEN SALON ESTIQUE THE LOFT HAIR DESIGN VANITY SALON JON ALAN SALONS GORDON HUE SALON JAMES GRIFFITH LES CHAMPS ELYSEES DAY SPA & SALON & MARDON JAMISON SHAW RECRUITMENT & TRAINING OMAGI SALON & SPA PURE AVEDA SALONSPA RUMORS SALON & SPA THE AVEDA INSTITUTE PROVO THE HEAD SHOPS SALON AND DAY SPA MODERN SALON AND SPA PHILIP JOHNSON SALON/SPA STUDIO 700 SALON AND SPA FRINGE SALON HQ SALON AND SPA  NEFF STUDIO SALON NEROLI SALON & SPA NATURAL LIFESTYLES CANDY SHAW CODNER SALON DISEGNO SALON SPA W JOLIE SALON AND DAY SPA EVAN TODD GINGER BAY SALON & SPA INTERLOCKS/SALON.SPA.COSMETICS MANE ATTRACTION SALON NVS SALON & SPA PHIA SALON SHARMAINE’S SALON & DAY SPA INSPIRE SALON EDEN SALON FOXFIRE SALON & SPA II GENO LEVI SALON HOLLYWOOD HAIR SALON AND SPA LEGATO - AVEDA CONCEPT SALON & SPA METRO FOR MEN RAZMATAZ SALON SALON CONCRETE LIFESTYLE SALON SPA JOHN ROBERT’S SPA PROGRESSIONS SALON SPA STORE RANDOLPH’S SALON FLYING SCISSORS SALON ECCO SALON ERIC FISHER SALON HONORING SALON GROWTH AND BEST PRACTICES LIGHT SALON & SPA NURTUR THE SALON RUE 48 SALON - AVEDA CONCEPT SALON ALLURE, INC. NOUVEAU JENNI’S SALON & SPA DR. FLYS SALON ENRIGHT AND COMPANY GAVIN SCOTT SALON & SPA HEADLINES THE SALON LANDIS LIFESTYLES SALON NATURAL CONCEPTS SALON AND DAY SPA NUOVO SALON GROUP SALON-SPA FIVE SENSES SPA AND SALON INDIGO SALON SPA & BOUTIQUE LIFE SALONSPA DARTMOUTH PAUL KENNETH SALON & SPA Shoot a TV Teaser like RED 7 IMPRESSIONS DPZ ON WEST & DPZ NORTH ELLE MARIE HAIR STUDIO GARY PATRICK SALON HAIR STUDIO SONTERRA JAMISON SHAW HAIRDRESSERS JOSEPHINE’S DAY SPA & SALON SALON for Your Salon Market VON ANTHONY SALON GROWTH ELEMENTS OF STYLE SALON AND DAY SPA EVELINE CHARLES SALONS/SPAS/BEAUTY MD GARBO A SALON & SPA The Great Idea and Tweak It Issue Borrow One Celebrate Movember with Blo BELLA SALON AND DAY SPA CENTRE SALON & SPA, TIFFANY PLAZA APRIL 2013 $10 ARTBEAT SALON & GALLERY BOB STEELE SALON, INC. BLU SALON AVEDA & KERRY HOVLAND DOLCE SALON & SPA DOUGLAS CARROLL SALON AND MED SPA SALON AND SPA Share the Love like Visual Changes SALON TODAY is the industry’s ONLY business- and technology-focused magazine and community in the salon market—providing peer-based conversations on best practices for the salon industry’s thought leaders. SALON TODAY magazine reaches the industry’s most exclusive community, the top 20,000 salon owners and managers who drive the business. COLLAGE SALON ACAPELLO SALONS JANUARY/FEBRUARY 2013 AVEDA ACADEMY DENVER & PURE TALENT SALONS BELLA BETHESDA SALON CARMONA’S SALON AND DAY SPA CENTRE SALON & SPA, CALABASAS CHANGES HAIR STUDIO & SPA SMART BEAUTY BUSINESS ABQ HAIR STUDIO APPEARANCES HAIR COLOR & DESIGN STUDIO AVALON SALON AND DAY SPA BELL TOWER SALON, MEDI-SPA AND STORE CENTRE SALON, LAKEWOOD Organize a Prom Squad with Charles Penzone ABITARE PARIS SALON & DAY SPA ANIMARE SALON AND SPA - AVEDA AURA SALON & DAY SPA BALANCE DAY SPA SALON SPA & SALON A NEW BEGINNING AMERICANA AURA SALON INSTITUTE NEW MEXICO SMART BEAUTY BUSINESS 16TH ANNUAL 5TH AVENUE ALTERED EGO SALON & SPA TWIST SALON WILLIAM EDGE SALON WINGATE  PAUL KENNETH COSTA & JACKIE MANIACI PAUL KENNETH SALON & SPA PLANNED PROFITABILITY These boots were not made for walking out—modeled by the new team members of the Jón Alan Salon and Spa in Nashville, Tennessee.  RICHARD DALY RICHARD SALON GROWTH SALONTODAY.COM A MODERN SALON PUBLICATION  JÓN & ALAN SNETMAN SALONTODAY.COM JÓN ALAN SALONS RETAIL & MERCHANDISING A MODERN SALON PUBLICATION FC_ST_Apr13.indd 1 MARCH 2013 $10 FC_ST200_0113.indd 1 8/22/2013 10:39:49 AM FC_ST0913.indd 1 3/20/2013 2:00:21 PM MAY 2013 $10 12/27/2012 10:23:47 AM OCTOBER 2013 $10 Miss the paper issue? We send out and post a digital edition of the magazine as well. Rent a Mentor The audience THE OWNERS WHO DRIVE THE BUSINESS 100% are salon/spa owners or managers SMART BEAUTY BUSINESS SMART BEAUTY BUSINESS Celebrity Artist Events Red Carpet Publicity How to Go Viral Gila Rut’s Enterprising Women Culture Project Paths to Wisdom SUCCESS 17 Salon Industry Entrepreneurs on What It Takes to Succeed Market leaders share strategies for expanding their salon enterprises. Fostering salon and spa mentorship programs that develop talent, boost productivity and sustain growth. PENZONE + ORIBE LISTEN AND LEARN WITH EXCLUSIVE PODCASTS AT SALONTODAY .COM SALONTODAY.COM A MODERN SALON PUBLICATION SALONTODAY.COM A MODERN SALON PUBLICATION 74% are licensed cosmetologists WIN-WIN! HOW TO PARTNER WITH YOUR MANUFACTURER SALONTODAY.COM A MODERN SALON PUBLICATION NOV/DEC 2012 $10 FC_ST0313B.indd 1 FC_ST1013C.indd 1 Average of 19 years in the industry 9/27/2013 10:10:19 AM JUNE 2013 $10 2/26/2013 10:39:36 AM JULY/AUGUST 2013 $10 <<Inspiring Champions Strategies for Going Mobile Lauren Gartland coaches professionals to success Our panel tackles the tough questions How smartphones and tablets are transforming the way salons and spas do business. Surviving the Slump 2013 Technology Guide Latest software upgrades for salons Ask an Expert App Attack The 2013 Coaches and Consultants Guide A MODERN SALON PUBLICATION Design Dilemmas Going Mobile Tips for a Busy Winter Season SALONTODAY.COM 4/26/2013 1:29:4 SMART BEAUTY BUSINESS SMART BEAUTY BUSINESS Their salons average 3,000 square feet FC_ST0513.indd 1 Awesome apps for salon pros Have tablet, will travel: Salon owner Freddie Berumen stays connected anytime, anywhere. SALONTODAY.COM A MODERN SALON PUBLICATION Salons of theYear 2013 GRAND-PRIZE WINNER: Posh Hair Studio Kew Gardens, New York The Dawn of Daring Design 20 Spaces Brimming with Personality SALONTODAY.COM A MODERN SALON PUBLICATION
  9. 9. E D I TO R I A L C A L E N DA R OVERALL THEME | The 17th Annual SALON TODAY 200 SUMMARY | The salon industry’s most prestigious competition celebrating salon business success and sharing best practices. MARKET WATCH | Avant-Garde Color Services SERVICE SPOTLIGHT | Hair Extensions, Facials PERSPECTIVE QUESTION | What business lesson did 2013 teach you, and how will that change the way you navigate 2014? PROFITABILITY PROJECT | Motivating/Rewarding the Front Desk MARKETING | Mobile Websites DIGITAL ROUNDTABLE | What professional beauty trends do you forecast will hot over the next five years and why? OVERALL THEME | The Giving Guide. SUMMARY | In this special pull-out and save guide, the leading salon owner philanthropists offer strategies and tips for planning a charitable event sure to raise awareness and funds, plus they show how their do-good efforts are also good for business. MARKET WATCH | Smoothing, Straightening Systems SERVICE SPOTLIGHT | Mani-Pedi Packages, In-salon Hair Treatment PERSPECTIVE QUESTION | How does your company chose philanthropic projects, and how do you recruit support from your employees and customers? PROFITABILITY PROJECT | Tips MARKETING | In-salon Promo Pieces DIGITAL ROUNDTABLE | How does giving back to your community/industry strengthen your brand? OVERALL THEME | The Business of Color. SUMMARY | Helping salons convert their clients to color clients, upgrade color services, improve color management and boost color profits. Plus a look at color tables and color bars. MARKET WATCH | Anti-Aging Haircare/Color SERVICE SPOTLIGHT | Green Service, Massage PERSPECTIVE QUESTION | What is your company doing to be a good environmental steward and how do you communicate about that to your community? PROFITABILITY PROJECT | Product Usage/Waste Control MARKETING: Creative Business Cards DIGITAL ROUNDTABLE | Are today’s beauty customers willing to pay more for green products, and what kind of environmental benefits are they looking for? OVERALL THEME | Mastering the Experience. SUMMARY | The way to impress today’s client is through the experience. From lather lounges to experience retail center to the ultimate consultation, today’s customer-service savvy owners illustrate how any point of the salon or spa service can become a memorable experience. MARKET WATCH | Tween/Teen-Based Products & Services SERVICE SPOTLIGHT | Artistic Nails, Bridal Hair PERSPECTIVE QUESTION | What are some creative ways salons and spas can raise the bar on the client experience without significantly raising their costs? PROFITABILITY PROJECT | Goal Setting MARKETING | Mobile Sites DIGITAL ROUNDTABLE | Both inside and outside the industry, what companies consistently deliver a superior customer experience and what lessons are there in that experience for salon and spa owners?
  10. 10. OVERALL THEME | Salons of the Year SUMMARY | An inside look at the 20 winners of the 2014 annual décor competition. Plus, top designers highlight the latest trends in equipment, furnishings and décor. MARKET WATCH | Impulse Products SERVICE SPOTLIGHT | Slimming Services, Summer Hair Treatments PERSPECTIVE QUESTION | What should salon owners stay on top of to keep their décor fresh, and how often should salons plan for a major renovation? PROFITABILITY PROJECT | Bandwidth (Multiple, Client Groups and Specialized Services) MARKETING | Merchandising Displays DIGITAL ROUNDTABLE | How can good salon and spa design boost service and product sales? OVERALL THEME | The Technology Issue. SUMMARY | One of the most anticipated issues of the year explores the latest trends in technology that salon and spa owners are using to manage their business, motivate their staff members and market to clients. Plus, our annual Software & Technology Guide. MARKET WATCH | Retailing Tools SERVICE SPOTLIGHT | Highlighting, Creative Spa Packages PERSPECTIVE QUESTION | What technology trends are on the horizon and how will they shape the way future salons do business? PROFITABILITY PROJECT | Focus on Consumer Wants MARKETING | Viral Campaigns DIGITAL ROUNDTABLE | Briefly, what are the top three technology components that today’s salons must have and why? OVERALL THEME | 3rd Annual STAMP! SUMMARY | Profiles of our Salon Today Annual Marketing Program winners in 27 different categories, including traditional marketing, digital marketing and campaigns. MARKET WATCH | Male-Focused Services SERVICE SPOTLIGHT | Body Treatments, Curly Hair Services PERSPECTIVE QUESTION | How do you ensure that your brand message is consistent and clear to all your customers? PROFITABILITY PROJECT | Selecting/Grooming a Manager MARKETING | Service Menus DIGITAL ROUNDTABLE | Outside of the professional beauty industry, what three companies do you study for marketing and promotional ideas, and what do they do that you love? OVERALL THEME | The Women’s Issue SUMMARY | Profiling 20 compelling women who are shaping the professional beauty industry. MARKET WATCH | Make-up & Lashes SERVICE SPOTLIGHT | Medical Spa Services, Hair Removal PERSPECTIVE QUESTION | Who shaped the course of your career and how? PROFITABILITY PROJECT | Added Services/Incremental Profits MARKETING | Merchandising Displays DIGITAL ROUNDTABLE | What quality and characteristics do you look for in a new hire and how do you assess it during the recruitment process? OVERALL THEME | The Coaching and Consulting Issue. SUMMARY | In our fifth annual consulting issue, one industry consultant tackles readers’ toughest questions, plus our annual Coaches and Consultants Guide. MARKET WATCH | Holiday Products & Services SERVICE SPOTLIGHT | Updos, Express Services PERSPECTIVE QUESTION | What mistake do think is normal for most salon and spa owners and what should it teach them? PROFITABILITY PROJECT | Retail Incentives/KPIs MARKETING | Successful Gift Card Promotions DIGITAL ROUNDTABLE | What expert outside your company do you most frequently turn to for guidance and coaching and how does that help prevent tunnel vision?
  11. 11. fall 2013 A Starter’s Guide to a Beautiful Career FIRST CHAIR is the industry’s only magazine written exclusively for cosmetology students and recent beauty school graduates. Printed three times each year, and produced in cooperation with the American Association of Cosmetology Schools, the FIRST CHAIR community helps students and new stylists successfully transition into their careers in the beauty industry. .com BEAUTY IN BLACK & WHITE The tough questions, the smart answers, the right approach Perfect Pixies Coifing the crop First Skills Design, color, skin care and business Star Power How celebrity stylists got their big break Tips from the Top Hailed as “A Starter’s Guide to a Beautiful Career,” FIRST CHAIR is dedicated to complementing schools’ curriculum on topics ranging from career development, how to scout salons, interview and resume skills, and building a portfolio and clientele. E D I TO R I A L C A L E N DA R OVERALL THEME | Career Development TOPICS | Advanced Education, Certifications, Industry Options OVERALL THEME | Industry Paths TOPICS | Specialty Services and Platform, Stage or Classroom IN EVERY ISSUE OVERALL THEME | Getting Hired TOPICS | Interview & Resume Skills, Portfolios, Scouting Salons FIRST VIEW | How Industry Leaders Made It Big (and How You Can, Too!) FIRST SKILLS | Cutting, Color, Nails, Skincare and Business—Master the Skills You Need to Build Your Own Clientele SIGNATURE STYLE | Special Messages from Industry Icons TIPS FROM THE TOP | Advice To Hit The Ground Runnin Advice from industry experts FIRSTCHAIR.COM A MODERN SALON PUBLICATION FC_Cover_Fall2013.indd 2 10/2/13 7:24 PM
  12. 12. CUSTOM SPECIAL EDITIONS HOLIDAY 2013 MODERN SALON HOLIDAY 2013 Volume 99, Number 10B E UR CE & GU ID SP EC IA L RE SO modernsalon.com EXTURE .COM/T MODERNSALON SALON HOLIDAY MODERNSALON.COM Beautiful Gift Ideas Product promos tempt and delight! Tools modernsa Hot appliance packages for you and your clients Convert holiday buzz into new year biz PLEASE RECY C LE TH I S MAGA ZI NE Texture Season A to Z COOL TOOLS Head-to-toe innovations e gu A com clients id to give your plete and great, glamto establishing as holiday looks ting yourself marke a curl specialist WINNER PORTFOL Yule THE AWARDS CEREMONY a lon.com/nah to Grow The latest knowledge you need 20 SPEC EMORAT COMM Cool WATCH Resolve keratin update WINNER PORTFOLI .or g/n ah a 2013 • prob ea uty Ahead The most innovative ever! Bonus Holiday Issue from CosmoProf and Armstrong McCall cosmoprofbeauty.com Congr North AL passio l c ethe b r a t e e
  13. 13. YOUR PASSIONS, OUR PLATFORM Facebook | Instagram | Twitter | YouTube | Pinterest HAIR: Deb Gavin PHOTOGRAPHY: Roberto Ligresti MAKE-UP: David Maderich FASHION STYLING: Rod Novoa
  14. 14. FACEBOOK MODERN SALON Media’s engagement and following on our Facebook communities have skyrocketed in the past 12 months. MODERN’s readers look to our pages to share their work and their thoughts. This community has proven to be a valuable platform to deliver your messaging and engage with our audiences. GET INVOLVED PROMOTED POSTS LIVE EVENT COVERAGE EVENTS GIVEAWAYS ANNOUNCEMENTS HOW-TO EDUCATION COMPETITION ALERTS PHOTOSHOOTS AND COLLECTIONS BREAKING NEWS
  15. 15. INSTAGRAM MODERN knows hairdressers are visual people—which is why it came as no surprise that Instagram’s ultimate “life in pictures” platform pushed MODERN to be the industry leader in followers and engagement. MODERN is connected with our followers— in fact, much of our print and digital content comes directly from those who share content with us. #modernsalon To catch our editors’ attention, in hopes of being published, more than 25,000 images have been uploaded using hashtag #modernsalon. #hairdressermagic Within days of creating the hashtag #hairdressermagic, we received thousands of user-submitted work on Instagram. Today, more than 16,000 images using our hashtag have been shared.
  16. 16. TWITTER What’s better than reading about the hottest and latest in beauty? Reading about it in 140 characters or less! MODERN’s Twitter is a continuous flow of all things beauty—from live coverage, events, news, links to how-to education and photoshoots. MODERN’s Twitter community has the highest following above any professional beauty media. #emmys #nahalive
  17. 17. YOUTUBE / MODERNSALON.TV At every professional beauty event—from trade shows and manufacturer events, to New York Fashion Week and photoshoots— MODERN is armed with a video camera and microphone to capture the people, education, news and views behind your brand. In addition to community-supplied video, we provide more original video— more than 2,000 in the past two years— than any other industry source. Our videos are available through our websites, ModernSalon.tv and YourTube—where they’ve had almost 2M views.
  18. 18. PINTEREST With the highest following among professional beauty media, MODERN is THE leader on Pinterest. To maintain and build that following, our team of industry experts and editors on staff scour the internet to stay on top of what’s trending in beauty and fashion.
  19. 19. YOUR WORLD, OUR WEBSITES modernsalon.com | salontoday.com | firstchair.com HAIR & PHOTOGRAPHY: Luis Alvarez ASSISTED BY: Lauren Reminick MAKE-UP: Wanda Alvarez FASHION STYLING: Patric Chauvez
  20. 20. MODERN’S DIGITAL LEADERSHIP HAS BEEN RECOGNIZED AS A “TOP 10 WEBSITE” TWICE IN THE PAST THREE YEARS BY CRAINS–THE ONLY SALON INDUSTRY MEDIA EVER INCLUDED.  modernsalon.com Modern’s websites are continuously updated with more total content, more new content and more peer-to-peer content than any other online industry resource. All edited, created and curated by the industry’s largest and most experienced editorial team. salontoday.com FIRSTCHAIR .com
  21. 21. E-NEWSLETTERS Every day our e-letters deliver the industry’s best education, inspiration and collaboration. Since we segment the market, we can ensure that both stylists and salon owners are connected to the information that’s most valuable to them.
  22. 22. CUSTOM E-BLASTS AND E-LETTERS Connect with our audiences through a custom e-blast, or we can create a special edition eletter that features your content. Working together, we’ll find the best way to connect your valuable information with our professional audiences.
  23. 23. MODERN thrives on empowering hairdressers, salon owners and students through our publications, websites and social media – we work hard to provide our community with the information, tools and resources to help them be successful, elevate their craft and inspire their creativity. Shop Modern Salon will provide an opportunity for salon professionals to purchase education in the various forms that suit their lifestyle and they way they learn. We’ll also be retailing artistic apparel and accessiories for the community, created by the community that celebrates our community of creative and inspiring stylists, colorsits, platform artists, salon owners and students. Our virtual store will take continining education to the next level and help elevate inspiration and creativity. CONCEPT AND STYLING: Matthew Morris PHOTOGRAPHY: Jordan Holloway MAKE-UP: Stephanie Klasse FASHION STYLING: Georgia Benjou
  24. 24. YOUR EVENT, OUR COVERAGE MODERN’s Live Event Coverage HAIR: Eric Fisher, Tausha Ostrander, Nagodar Martinez and Brooke Stanley for Aquage PHOTOGRAPHY: Luis Alvarez for Aquage MAKE-UP: Wanda Alvarez FASHION STYLING: Patric Chauvez
  25. 25. WHEN ARMED WITH AN IPAD, CAMERA, VIDEO OR NOTEBOOK, MODERN’S EDITORS’ LIVE COVERAGE OF YOUR EVENTS IS ALL ABOUT MAKING YOU LOOK GOOD THROUGH OUR SOCIAL COMMUNITIES, DAILY E-NEWSLETTERS, BLOGS, ONLINE ARTICLES AND MONTHLY MAGAZINES.
  26. 26. THEIR WORK, OUR RECOGNITION Competitions and Events HAIR: Eric Fisher, Tausha Ostrander, Nagodar Martinez and Brooke Stanley for Aquage PHOTOGRAPHY: Luis Alvarez for Aquage MAKE-UP: Wanda Alvarez FASHION STYLING: Patric Chauvez
  27. 27. PEER TO PEER SUPPORT RECOGNITION We are a community of working professionals, and our tone respects hard work and their commitment to their craft.  We drive their success by highlighting and sharing the best practices that will ensure their success.
  28. 28. WE GIVE BACK We have an obligation to support our community. MODERN is actively involved in lobbying efforts—traveling to Washington to meet with legislators and creating tools that keep our industry involved, creating materials in print and online—to promote the value of our industry both internally and externally, and covering issues that contribute to the “health”—both personal and professional—of beauty schools, hairdressers and salons.
  29. 29. CUSTOM PUBLISHING/ PRINT & ONLINE RESEARCH VIDEO & PHOTO CONTEST CUSTOM services There are many ways to connect. Modern makes it easy with the more support and custom services than you’ll find anywhere else in the industry. DB SERVICES EVENTS CUSTOM VIDEOS
  30. 30. OUR TEAM DEDICATED TO THE INDUSTRY, DEDICATED TO YOU chandler STEVE Alison Rudy LAUREN KATHARINE MAGGIE ANGELa SHERRY STACEY JOYCE Anne debbie JAN GREGg MICHELE
  31. 31. CONTACT US MODERN SALON MEDIA 400 Knightsbridge Parkway Lincolnshire, IL 60069 Steve Reiss PUBLISHER P: 847-634-4354 sreiss@vancepublishing.com Michele Musgrove Associate Publisher, Editorial Director P: 847-634-7890 mmusgrove@vancepublishing.com SALES / ADVERTISING WEST REGION Gregg McConnell gmcconnell@vancepublishing.com P: 805-498-3475 MIDWEST/SOUTHEAST REGION Katharine Cook kcook@vancepublishing.com P: 847-634-7869 EAST REGION Angela Reich areich@vancepublishing.com 203-775-5182 INSIDE SALES Rudy Zamora modernsales@vancepublishing.com 469-348-3621 SUBSCRIPTION SERVICES | 800-808-2623 EMAIL | SUBSCRIBERSERVICES@MODERNSALON.COM HAIR: Gerard Caruso PHOTOGRAPHY: Roberto Ligresti MAKE-UP: David Maderich FASHION STYLING: Carlton Jones

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