Ubeon summer school s1 - blogging


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  • Livecast – platform to stream video from (video podcast with content)MMO = massive multiplayer onlineMOG = Massive online gameMMORP = Massively multiplayer online role-playing game
  • How you could your or your company’s social profile look like?
  • Myth #1: I need to be a great writer! Wrong… you don’t need to be a great writer to be a blogger, you may need to be a great writer to be a reporter for newspapers, or interviewer for magazines but not for blogging. What you need to be good at for blogging is sharing your own ideas and being passionate about what you do and what you know. Look at me, English is my second language, it’s bloody hard for me to write in English (I’m really more comfortable with talking in English) yet I write blog posts. Let’s put it this way, Do you need to be a great writer to write an email? NO, you don’t need to be a great writer to write a blog either.Myth #2: I don’t have the technical knowledge! OK, let me share a little bit of the Internet history with you. Back in 1999 if you wanted to build an online page you had to know HTML, image editing, working with FTP servers, may be a little bit programming and more and more. But many people didn’t learn all those things so what happened? programmers started to program new softwares called Content Management System (CMS) which WordPress is one of them. With CMS you don’t need to have any technical knowledge. you write the post on your computer, login to your blog and copy it here. That’s that easy! So don’t worry and start blogging.Myth #3: It has to be perfect! Honestly it doesn’t need to be perfect, your blog should be good, if you can make it better, it’s better. But as long as you can share your ideas on it, it’s ready to be launched. Sure with a better design it looks better, but you can’t afford to wait for perfect. Having a blog is an ongoing process. You always have to update, optimize and upgrade it. But don’t forget you can start even with a default WordPress template.Below are 6 common blogging mythsBlogging is expensiveWith the availability of open source blogging platforms such as WordPress, Tumblr, and Blogger, you can start and enjoy an income-generating blog without spending a dollar for it. Even plugins and performance booster tools for blogs are free! However, if you want to upgrade your blogs, you may have to spend some cash on site upgrades to adhere major search engines’ demands in crawling and indexing.Blogging is only for computer geeksYou can be a computer geek by devoting your entire life to blogging, but you don’t need to be a computer geek to blog. I know a lot of bloggers who use only Microsoft Word and basic Web knowledge to achieve promising site rank and ROI for their blogs.Blogging is only for introvertsThis is completely wrong. Blogging can be used to create networks and connect to people outside the realms of your home. It is actually a method that can transform introverts to extroverts.Blogging is a boring jobBlogging only becomes boring if you blog about mundane topics. However, if you make use of its power to reach other countries and people outside your life and network, you can actually find blogging as a very enjoyable lifestyle.Blogging is only for degree holders and academically gifted peopleThis is a fallacy. There are popular blogs on the Web that are owned by college dropouts, jobless individuals, and has-been superstars. Blogging requires creativity and knowledge, not impressive resumes.Blogging is only for popular peopleThe truth is that there are few popular people who blog. Famous people are often too busy with their schedules to spend some time just writing a sensible post. The more beautiful truth is that blogging has brought fame to many ordinary people. In fact, many people put up blogs in the hopes of becoming a celebrity on the Web.
  • Corporations are using blogs for many different reasons, including communications, lead generation, brand building, marketing, and customer service.  The analysts at eMarketer acknowledge that the use of “faster” forms of social media communication and marketing (such as Twitter and Facebook) have caused the growth of more time-intensive blogging activities to slow down.  However, corporations still publish blogs because they deliver a few benefits that other social media tools don’t provide, such as greater control, integration, more in-depth content publishing, and more varied opportunities for creative communications and marketing.
  • http://segersbruno.wordpress.com/
  • Ubeon summer school s1 - blogging

    1. 1. Ubeon Summer School<br />In collaboration with<br />
    2. 2. What is social media?<br />Vanguard Leadership<br />March,2010 (c)<br />
    3. 3.
    4. 4. 8 Must-have Social Media platforms for your Business<br />You!<br />
    5. 5. Social Media Platform #1Blogging<br />A blog (a blend of the term web log)[1] is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, or other material such as graphics or video. Entries are commonly displayed in reverse-chronological order<br />
    6. 6. <ul><li>Not a writer
    7. 7. No technical knowledge
    8. 8. It must be perfect
    9. 9. Too many people blog
    10. 10. No comments
    11. 11. Quantity over Quality
    12. 12. Expensive
    13. 13. Only for inroverts, academics and popular people
    14. 14. Boring</li></li></ul><li>Why use for your business?<br /><ul><li>Increase online presence
    15. 15. Communications
    16. 16. Demonstrate experience
    17. 17. Talk with clients and prospects
    18. 18. Find hot topics
    19. 19. Influence influencers
    20. 20. Share information</li></li></ul><li>A Real example!<br />
    21. 21. Yet another example<br />
    22. 22. Wordpress<br />3 version available (hosted, own server, company version)<br />Ease of use<br />Extensibility<br />Community of users<br />
    23. 23. Exercises – Part 1<br />Create an account<br />Create your first post (Title, text, etc.)<br />Change lay-out of your Blog<br />Change title and headings (Settings)<br />Create your second post<br />Tags and categories<br />
    24. 24. Exercises - Part 2<br />Add pages to your Blog<br />Connect your blog to other social media platforms (LinkedIn, Facebook, Twitter, etc.) and add SHARE button<br />Create third post<br />Add links, photo and video<br />Comment of Blog<br />Moderate your own Blog<br />Bulk actions<br />
    25. 25. Important success factors for your blog<br />Preparation and planning<br />Stick to your subject<br />Interact with your audience<br />Add multi media<br />Make it short and concise<br />Blog regularly<br />
    26. 26. And finally, Two must-have tools<br />
    27. 27. Installing an account manager - Tweetdeck<br />
    28. 28. Managing your accounts<br />
    29. 29. Using Tweetdeck<br /><ul><li>Add your accounts
    30. 30. Schedule posts
    31. 31. Update your settings
    32. 32. See what is popular in the column</li></li></ul><li>URL shortener<br />
    33. 33. Bit.ly usage<br />
    34. 34. Stats and usage<br />
    35. 35. Adding to your e-mail Signature<br />
    36. 36. Helpdesk<br />Phone: +32 478 50 41 35<br />E-Mail: mic.adam@ubeon.com<br />
    37. 37. Connect with me!<br />23<br />be.linkedin.com/in/micadam<br />https://twitter.com/micadam<br />micvadam<br />+32 478 50 41 35<br />http://micvadam.wordpress.com<br />http://bit.ly/cPdiom<br />Vanguard Leadership (c) - May 2010<br />