Infocamp
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Infocamp

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Infocamp Infocamp Presentation Transcript

  • Content
    Strategy
    Where the heck does it belong?
    Vanessa Casavant
    @vancasavant
    InfoCamp Seattle 2010
  • Content Strategy for the Web
    By applying these diverse skills and experiences, the web content strategist is able to make a wide-ranging impact on a web team or project. – Richard Ingram (@richardjingram)
  • Content Strategy Beyond the Web
    It’s puts the better in better than sex cake
    MMM. Cake.
  • It can be an organization’s secret sauce
    Content Strategy Beyond the Web
  • Content Strategy Beyond the Web
    Administration
    Human Resources
    Sales
    Recruitment
    IT Department
    Web Team
    Biz Dev
    Fundraising
    Grants
    Communications
    Public Relations
    Marketing
    Product & Program Development
  • It’s not just about the words.
    Content Strategy
    If I hear “I need words” one more time … #@!%
  • Content Strategy
    It’s about the story.
  • Content
    Strategy
    I dare you to go beyond.
    Vanessa Casavant
    @vancasavant
    InfoCamp Seattle 2010