Content Strategy Where the heck does it belong? Vanessa Casavant @vancasavant InfoCamp Seattle 2010
Content Strategy for the Web By applying these diverse skills and experiences, the web content strategist is able to make a wide-ranging impact on a web team or project. – Richard Ingram (@richardjingram)
Content Strategy Beyond the Web It’s puts the better in better than sex cake MMM. Cake.
It can be an organization’s secret sauce Content Strategy Beyond the Web
Content Strategy Beyond the Web Administration Human Resources Sales Recruitment IT Department Web Team Biz Dev Fundraising Grants Communications Public Relations Marketing Product & Program Development
It’s not just about the words. Content Strategy If I hear “I need words” one more time … #@!%
Content Strategy It’s about the story.
Content Strategy I dare you to go beyond. Vanessa Casavant @vancasavant InfoCamp Seattle 2010