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Infocamp
 

Infocamp

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    Infocamp Infocamp Presentation Transcript

    • Content
      Strategy
      Where the heck does it belong?
      Vanessa Casavant
      @vancasavant
      InfoCamp Seattle 2010
    • Content Strategy for the Web
      By applying these diverse skills and experiences, the web content strategist is able to make a wide-ranging impact on a web team or project. – Richard Ingram (@richardjingram)
    • Content Strategy Beyond the Web
      It’s puts the better in better than sex cake
      MMM. Cake.
    • It can be an organization’s secret sauce
      Content Strategy Beyond the Web
    • Content Strategy Beyond the Web
      Administration
      Human Resources
      Sales
      Recruitment
      IT Department
      Web Team
      Biz Dev
      Fundraising
      Grants
      Communications
      Public Relations
      Marketing
      Product & Program Development
    • It’s not just about the words.
      Content Strategy
      If I hear “I need words” one more time … #@!%
    • Content Strategy
      It’s about the story.
    • Content
      Strategy
      I dare you to go beyond.
      Vanessa Casavant
      @vancasavant
      InfoCamp Seattle 2010