Seo - Advanced Site Audit using Google Webmaster Tools
SEO - ADVANCED SITE
1. Google Webmaster Tools2. Duplicates and Thin/Poor pages3. Crawl Errors4. HTML Improvement5. Site Speed/Site Performance6. Monitor Search Queries7. Link Profiles Analysis
Google Webmaster Tools: A set of tools and resources Monitors and analyze
What is Robots.txt?The robots.txt is a text file webmasters create toinstruct robots (typically search engine robots) on howto crawl & index pages on their website.What is Sitemap (XML)?Sitemap (XML) is a list of pages on yourWebsite. It is easiest way to give Google, andother search engines, information about yoursite and may speed up Google’s crawlersfinding you.
Comparing the number of pages from the sitemap vs. the number of pagesalready indexed by Google.On Webmaster Tools, go to “Optimization”, then to “Sitemap”:
For Index Status - Go to “Health”, and then to “Index Status”: Rough estimation of how many pages from the site have been already indexed by Google.
HTML Improvements Issues that are causing duplication within your site. Identify pages (URL parameters, session IDs and/or pagination problems).
Site’s Crawl Error Data Check for URLs Particularly the extended URL strings being crawled by Google.
Crawl Errors are issued encountered while crawling your siteCrawl Error Types- Soft 404 Errors HTTP Errors Not Found Errors Sitemap Errors
• This feature will take the error out of your list unless it isn’t resolved and will return again.Mark as Fixed
Reviving the page on a new or old URL (if the non-existent page is important), then 301 redirect the oldURL to the new one. 301 redirecting the page to another relevant page/category (if the page is linked from external websites) Removing internal links pointing to the 404 page (if page is not that important) Fixing the page (if issue was caused by server-end or coding errors).
The HTML Improvements page shows you potential issues Googlefound when crawling and indexing your site.HTML Improvements is another feature of WMT which can be foundunder the “Optimization” tab.
Duplicate meta descriptions Long title tags Short title tags Long meta descriptions Duplicate title Non-informative title tags tags Short meta descriptions Missing title tags Non-indexable contentThe list for each potential page-level issue can guide you on whatchanges/improvements to implement for the pages that search crawlers might havefound to be causing indexation problems for your site.
To view Site speed Just go to “Labs”, and then choose “Site Performance”. Gaining insights Will provide performance overview. Tools - Google’s Page Speed or Pingdom