Acceptability</li></ul> Affordability : Two main factors <br /> 1. Income of consumers<br /> 2. Price of washing machine<br />
<ul><li> Price is a multi dimensional concept for washing machine companies and to the consumers
Recent trends ( pricing playing a significance role of buying washing machines )
The Very Rich, Consuming, climbing consumers…..
Pricing objectivesfor washing machine companies….</li></li></ul><li>Pricing approaches of washing machine companies<br /><ul><li>Competition based approach </li></ul> Competitive Pricing <br /><ul><li> Demand-Based Approach </li></ul>Psychological :<br />Based on Attitudes of Consumers on Quality<br /> Reference Prices <br /> Image pricing <br /> Value<br />
Channel structures for washing machines<br /><ul><li>Direct Channel Structure :</li></ul> showrooms of washing machine companies <br /> Ex: whirlpool ,LG & Samsung…….<br /><ul><li>Indirect Channel Structure</li></ul> Retail outlets, distributors………<br /> Ex: whirlpool have 7500 outlets across the country,<br /> In A.S .Raonagar Padmakala home <br /> appliances…….. <br />
Marketing Distribution channels for washing machines<br /><ul><li> Marketing channels are not restricted to physical products</li></ul> but also for service which is provided by the companies.<br /><ul><li>Managing the channel members is very important for washing machine companies.
Main activity of physical distribution for washing machine </li></ul> companies are:<br /> 1). Maximizing the customer service<br /> 2). Minimize the distribution cost<br />
Communication(promotion)<br /><ul><li> For washing machines effective communication happens </li></ul> through <br /> Advertising<br /> Sales promotion<br /> public Relations <br />
Advertisements<br />Washing machine companies advertise through<br /> TV (Especially serial timings(afternoon hours), news)<br /> Newspapers<br /> Magazines<br /> Online and boarding's<br />