PRODUCT : WASHING MACHINE<br />
CHARACTERISTICS<br /><ul><li>    Tangibility and Intangibility
    Purpose of Use
    Functional Life of Products
    Shopping Habits
    Price & Quality
    Product Development
    Brand Hierarchy Level</li></li></ul><li>Washing machine Strategies<br /><ul><li>   Core
   Augmentation
   Quality
    Features
    Design
    Package
    Brand</li></li></ul><li>       Pricing Strategy & Policies             (washing machine) <br /><ul><li>Awareness
 Affordability
 Availability
 Acceptability</li></ul>  Affordability :  Two main factors <br />                             1. Income of consumers<br /...
<ul><li> Price is a multi dimensional concept for  washing machine     companies  and to the consumers
 Recent trends ( pricing playing a significance role of buying washing machines )
 The Very Rich, Consuming, climbing  consumers…..
Pricing objectivesfor washing machine companies….</li></li></ul><li>Pricing approaches  of washing machine  companies<br /...
Channel structures  for                                 washing  machines<br /><ul><li>Direct Channel Structure :</li></ul...
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Washing machine

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Washing machine

  1. 1. PRODUCT : WASHING MACHINE<br />
  2. 2. CHARACTERISTICS<br /><ul><li> Tangibility and Intangibility
  3. 3. Purpose of Use
  4. 4. Functional Life of Products
  5. 5. Shopping Habits
  6. 6. Price & Quality
  7. 7. Product Development
  8. 8. Brand Hierarchy Level</li></li></ul><li>Washing machine Strategies<br /><ul><li> Core
  9. 9. Augmentation
  10. 10. Quality
  11. 11. Features
  12. 12. Design
  13. 13. Package
  14. 14. Brand</li></li></ul><li> Pricing Strategy & Policies (washing machine) <br /><ul><li>Awareness
  15. 15. Affordability
  16. 16. Availability
  17. 17. Acceptability</li></ul> Affordability : Two main factors <br /> 1. Income of consumers<br /> 2. Price of washing machine<br />
  18. 18. <ul><li> Price is a multi dimensional concept for washing machine companies and to the consumers
  19. 19. Recent trends ( pricing playing a significance role of buying washing machines )
  20. 20. The Very Rich, Consuming, climbing consumers…..
  21. 21. Pricing objectivesfor washing machine companies….</li></li></ul><li>Pricing approaches of washing machine companies<br /><ul><li>Competition based approach </li></ul> Competitive Pricing <br /><ul><li> Demand-Based Approach </li></ul>Psychological :<br />Based on Attitudes of Consumers on Quality<br /> Reference Prices <br /> Image pricing <br /> Value<br />
  22. 22. Channel structures for washing machines<br /><ul><li>Direct Channel Structure :</li></ul> showrooms of washing machine companies <br /> Ex: whirlpool ,LG & Samsung…….<br /><ul><li>Indirect Channel Structure</li></ul> Retail outlets, distributors………<br /> Ex: whirlpool have 7500 outlets across the country,<br /> In A.S .Raonagar Padmakala home <br /> appliances…….. <br />
  23. 23. Marketing Distribution channels for washing machines<br /><ul><li> Marketing channels are not restricted to physical products</li></ul> but also for service which is provided by the companies.<br /><ul><li>Managing the channel members is very important for washing machine companies.
  24. 24. Main activity of physical distribution for washing machine </li></ul> companies are:<br /> 1). Maximizing the customer service<br /> 2). Minimize the distribution cost<br />
  25. 25. Communication(promotion)<br /><ul><li> For washing machines effective communication happens </li></ul> through <br /> Advertising<br /> Sales promotion<br /> public Relations <br />
  26. 26. Advertisements<br />Washing machine companies advertise through<br /> TV (Especially serial timings(afternoon hours), news)<br /> Newspapers<br /> Magazines<br /> Online and boarding's<br />
  27. 27.
  28. 28. Sales promotions<br /><ul><li> Sales promotion tools for washing machines are</li></ul> Demonstrations<br /> Discounts<br /> warranty<br /> Gift vouchers<br /> Service offering<br />
  29. 29. Ex: Gift vouchers<br />
  30. 30. Free service and warranty<br />
  31. 31. Branding<br />
  32. 32. ONIDA<br />
  33. 33.
  34. 34. Blanket Family<br />
  35. 35.
  36. 36.
  37. 37. THANK YOU<br />
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