Social media - and why you should use it!

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Draft, presentation - some examples in Norwegian. Comments and suggestions most welcome!

Draft, presentation - some examples in Norwegian. Comments and suggestions most welcome!

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  • 1. Social media and why you should use it! Europeisk Ungdoms summer camp July 18, 2009
  • 2. VamPus aka Heidi Nordby Lunde Community manager at Startsiden.no, blogger, talkshow host, member of the Conservative party (Høyre)  Blogg: http://vampus.blogspot.com  Twitter: http://twitter.com/vampus  Bookmarks: http://delicious.com/vampus/jasiden  http://www.slideshare.net/vampus  E-mail: vampus@gmail.com  Phone: +47 – 4001 9747
  • 3. What is social media A generic term for online services, societies and activities that allows users to interact and share information. Also refered to as sites for user-generated content.
  • 4. Why should you care?  Communicate  Participate  Build trust But social media is  Influence not pixie dust – it  Learn doesn’t magically transform a boring  Inspire message  Engage
  • 5. Internet is the conversation – be a part of it!
  • 6. Some platforms and their uses  Facebook  Connect and interact with members and supporters, organize events and activities, update with relevant information – listen to comments and suggestions  Twitter  Short messages for sharing information and getting feedback instantly  YouTube  Sharing videos and comments  Flickr  Sharing pictures – making official pic’s available for media  Blog  A simple publishing platform for text, pictures, videos maintained by an individual or an organisation
  • 7. Facebook
  • 8. Facebook
  • 9. Facebook
  • 10. The Power of Twitter
  • 11. The Power of Twitter
  • 12. #iranelection
  • 13. Breaking News – Twitter, Flickr
  • 14. Tweeter or twat?  Keep it personal, but not private  Listen before you speak  Follow & be followed  Be generous – share links & retweet  Be helpful – karma comes back to you  Make mistakes – and learn from it  Don’t spam
  • 15. Tweeter or twat?
  • 16. Making a great blog  What is great anyway?  Number of readers?  Influence?  Media attention?  It’s your blog – you decide!
  • 17. Getting started  Choose a platform  Blogger.com, wordpress.com, blogg.no etc  Listen & learn  Read and be inspired by experienced bloggers  Engage in the community  Comment others blog, create a relevant bloggroll, link actively to sources and other bloggers when you write  Promote  Through Twitter, Facebook, e-mail signature, profiles on other sites
  • 18. 5 tips for bloggers  Have something to say, say it  Create value – original content  Be authentic – personal, not private  Engage in the community, be responsive  Have patience – it takes time to build an audience
  • 19. Do not become comical Ali  Control the conversation by improving the conversation.  Hugh Mcleod
  • 20. Effective communication  Effective communication is not about communicating, but getting the message through  Clear and consise  Support your arguments with facts (links)
  • 21. The Power of Blogs
  • 22. The Power of Blogs  Quality content, or  Breaking news, or  Controversies.  Symbiosis between social media and mainstream media
  • 23. Questions?
  • 24. Obama-campaign  Used their web-site as a hub  for news, blogs, activities, donating money, videos etc  Used Facebook-technology to activate voters  organising events, sharing information, helping people get in touch  Used e-mail and twitter for distribution
  • 25. Today’s mission:  How should Jasiden use social media for maximum impact?  And how will you contribute?