and why you should use it!
Europeisk Ungdoms summer camp
July 18, 2009
VamPus aka Heidi Nordby Lunde
Community manager at Startsiden.no, blogger, talkshow
host, member of the Conservative party (Høyre)
Phone: +47 – 4001 9747
What is social media
A generic term for online
services, societies and
activities that allows
users to interact and
Also refered to as sites for
Why should you care?
Build trust But social media is
Influence not pixie dust – it
Learn doesn’t magically
transform a boring
Internet is the conversation – be a part of it!
Some platforms and their uses
Connect and interact with members and supporters, organize events
and activities, update with relevant information – listen to comments
Short messages for sharing information and getting feedback
Sharing videos and comments
Sharing pictures – making official pic’s available for media
A simple publishing platform for text, pictures, videos maintained by
an individual or an organisation
Tweeter or twat?
Keep it personal, but not private
Listen before you speak
Follow & be followed
Be generous – share links & retweet
Be helpful – karma comes back to you
Make mistakes – and learn from it
Making a great blog
What is great anyway?
Number of readers?
It’s your blog – you decide!
Choose a platform
Blogger.com, wordpress.com, blogg.no etc
Listen & learn
Read and be inspired by experienced bloggers
Engage in the community
Comment others blog, create a relevant bloggroll, link
actively to sources and other bloggers when you write
Through Twitter, Facebook, e-mail signature, profiles on
5 tips for bloggers
Have something to say, say it
Create value – original content
Be authentic – personal, not private
Engage in the community, be responsive
Have patience – it takes time to build an
Do not become comical Ali
Control the conversation by improving the
Effective communication is not about
communicating, but getting the message
Clear and consise
Support your arguments with facts (links)
Used their web-site as a hub
for news, blogs, activities, donating money,
Used Facebook-technology to activate voters
organising events, sharing information, helping
people get in touch
Used e-mail and twitter for distribution
How should Jasiden use social media for
And how will you contribute?
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