Organizations on a regular basis are tapping into consumers and discovering the consumer’s beliefs, motives and behavior. The Insight Generation Framework is developed by Value Insights India to uncover the real consumer insights.
Insight Generation Framework provides an In-depth Understanding of the Dynamics in the Market Environment
Where do we stand and where do we want to move in terms of category, product, brand and channel
Understanding the needs, aspirations and profile of different customer segments for an Optimized Product Portfolio, Channel and Communication Strategy
q Culture Macrosystem Lifestage Exosystem Channel Mesosystem Family Peers What we study Microsystem Attitude, beliefs, behavior Regions Aspirations Social norms CI Generation Framework Lifestyle Culture Society Friends Brands Media and Communication Customs& Traditions Experts Product Macroeconomic Supply-Tax, Input costs etc.