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Batman dark knight intl presentation

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Презентация Бэтмана

Презентация Бэтмана

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  • 1. The Dark Knight2008
  • 2. SynopsisBATMAN (CHRISTIAN BALE) raises the stakes inhis war on crime in Christopher Nolan’s The DarkKnight. With the help of Lieutenant Jim Gordon(GARY OLDMAN) and District Attorney HarveyDent, BATMAN sets out to dismantle theremaining criminal organizations that plague thecity streets.The partnership proves to be effective, but theysoon find themselves prey to a reign of chaosunleashed by a rising criminal mastermind knownto the terrified citizens of Gotham as The Joker(HEATH LEDGER.)
  • 3. Christian BaleBatman / Bruce Wayne:Batman Begins, ThePrestige, The NewWorld, American PsychoAcademy Award®Nominee HeathLedgerThe Joker:Brokeback Mountain,Casanova, TheBrother’s Grimm,Monsters BallAcademy Award®Winner Michael CaineAlfred:Batman Begins, ThePrestige, Bewitched,Austin Powers inGoldmemberT H E D A R K K N I G H TUS Release Date: July 18th
  • 4. 2008 will be the year of BATMAN. In addition to thesummer release of The Dark Knight in theaters worldwide,other major new projects will complement the ongoinglegacy.• A direct-to-video Anime-style film further exploresthe BATMAN legend• Takes place in the time period between BatmanBegins and The Dark Knight• Brand new adventure of six short anime films• From the producers of Batman Begins and writersof Batman Begins and DC Comics BATMAN books• Multi-platform videogame inspired by THE DARKKNIGHT to be released• DC Comics BATMAN titles continue to be amongstthe most well read titles in comic book historyT H E D A R K K N I G H T
  • 5. The Dark Knight Assumptions• The film will be PG-13, targeting teens and adults• The film will have a similar dark tone to Batman Begins• Movie marketing will also target teens and adults, not kids• Filmmakers may be a bit more open to allowing merchandise to be“inspired by” the film in order for us to develop products for ourkey demographic, Boys 3-11 – more details to come• Suit changes and addition of new vehicle, the Bat Cycle• Script delivers to studio late January, limited reading globally– Possible script synopsis to be developed in next two months• Production begins shooting film March-April 2007Consumer Products will primarily target boys 3-11,with a secondary older target that aligns with thestudio’s marketing demo
  • 6. Art Programs During Movie Time Frame• Style guides provided for product during the movie timeframe areas follows:– Robust core guide targeting boys 3-11– Smaller movie guide featuring 3 character art styles:• Painted-highly rendered art (targeting boys 6-17) – 60%• Illustrated art (targeting boys 3-11) – 30%• Photography – 10%– Rendered graphic elements for both boys (3-11) and youngmen’s (12-34) demos– New packaging – Cohesive and age appropriate• POP, website, circulars, trade and consumer advertisingtemplates will use both painted art and photographyConsumer Products will primarily target boys 3-11,with a secondary older target that aligns with thestudio’s marketing demo
  • 7. Comparison – Illustrated ArtBatman Begins vs. The Dark KnightBatman Begins Illustrated style The Dark Knight Illustrated Style
  • 8. Comparison – Painted ArtBatman Begins vs. The Dark KnightBatman Begins painted style The Dark Knight painted style
  • 9. Batman Art Programson floor at retail in 2008
  • 10. Movie - Illustrated• Target Demographic: Boys 3-11• Lead Product Categories: Toys and Games, Apparel, Accessories, Bedding, Stationery• Retail Distribution: Mass, Mid-Tier, Specialty, Upstairs• Product On Floor: 6-9 weeks prior to U.S. theatrical release date
  • 11. Movie – Highly Rendered / Painted• Target Demographic: Boys 6-17• Lead Product Categories: Toys and Games, Apparel, Accessories, Bedding, Stationery• Retail Distribution: Mass, Mid-Tier, Specialty, Upstairs• Product On Floor: 6-9 weeks prior to U.S. theatrical release date
  • 12. Movie – Live Action Photography• Target Demographic: Boys 6-17• Lead Product Categories: Toys and Games, Apparel, Stationery, Collectibles• Retail Distribution: Mass, Mid-Tier, Specialty, Upstairs• Product On Floor: 6-9 weeks prior to U.S. theatrical release date
  • 13. Movie – Boys Graphics• Target Demographic: Boys 3-11• Lead Product Categories: Toys and Games, Apparel, Accessories, Bedding, Stationery• Retail Distribution: Mass, Mid-Tier, Specialty, Upstairs• Product On Floor: 6-9 weeks prior to U.S. theatrical release date
  • 14. Movie – Young Mens Graphics• Target Demographic: Young Men 12-34• Lead Product Categories: Apparel, Accessories, Collectibles• Retail Distribution: Mass, Mid-Tier, Specialty, Upstairs• Product On Floor: 6-9 weeks prior to U.S. theatrical release date
  • 15. Core• Target Demographic: Boys 3-11• Lead Product Categories: Toys and Games, Apparel, Accessories, Bedding, Stationery• Retail Distribution: Mass, Mid-Tier, Specialty, Upstairs• Product On Floor: Currently on floor
  • 16. The Batman Animated Series• Target Demographic: Boys 4-8• Lead Product Categories: Toys• Retail Distribution: Mass, Toy Specialty• Product On Floor: Currently on floor
  • 17. Brand Pitch Tools• Tools will be provided to create excitement and to assist inproviding retailers with turn-key events to promote Batmanmerchandise, both core and movie-inspired.• Retail promotions templates will be developed based on themesfound in the film’s storyline, as well as core attributes• POP and promotional events will be designed to excite consumersand increase sell-in and sell-thru of merchandise• Trade and consumer advertising templates will tie in both coreproduct and movie messaging
  • 18. Brand Pitch ToolsMARKETING TOOL DELIVERSBrand Sizzle video January 2007 - deliveredMovie sizzle video Late FebruaryBrand pitch deck March 2007Meeting in a box March 2007Reference for product dev March-Aug 2007Trade Ad templates May 2007Core style guide June 2007Movie style guide June 2007Movie packaging June 2007Footage TBD – will target LIMA 2007Retail Promotions templates July 2007POP/circular/website guidelines July 2007Trailers TBD – April-June 2008
  • 19. The Dark Knight2008