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Mobile Commerce

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Presentation I delivered at Mobile Payment Summit Brazil.

Presentation I delivered at Mobile Payment Summit Brazil.

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  • 1. Restricted - Confidential Information © GSM Association 2013 All GSMA meetings are conducted in full compliance with the GSMA’s anti-trust compliance policy NFC strategies to massify the usage Valter Wolf Market Development Director vwolf@gsma.com
  • 2. The GSMA The GSMA represents the interests of mobile operators worldwide. Spanning more than 220 countries, the GSMA unites nearly 800 of the world’s mobile operators, as well as more than 200 companies in the broader mobile ecosystem.
  • 3. © GSMA 2013 The GSMA’s top programmes Spectrum Mobile Commerce Connected Living Future Communications Mobile Identity Global Roaming
  • 4. © GSMA 2013 GSMA Mobile Commerce (NFC) Programme 3 Engaged Markets: Canada Asia (CJK) Brazil Western Europe Nordics Australia Russia Chile Ukraine Czech Republic Romania Hong Kong Launched Markets: France Japan New Zealand Singapore South Korea Turkey UK Poland Canada US Czech Republic Reaching scale requires determined action Value proposition • What beyond payment? • Value proposition to retail perceived as incomplete • Transport interoperability still in its infancy • NFC is key, not the only focus Open & Simple Access • Specifications • Implementation guidelines • Simplified service provisioning • Common business processes • Streamline test and certification Ecosystem • Deployment requires considerable efforts to foster local ecosystem cooperation • Broader collaborative engagement with consumers & multiple verticals
  • 5. © GSMA 2013 Global SIM Based Mobile NFC Initiatives France Canada USA UKSingapore Korea Commercial services also launched in: Poland, Czech Republic, Japan, New Zealand, Turkey
  • 6. © GSMA 2013 The Building blocks for NFC Usage + =+ Ecosystem Enabled NFC TicketingPayments Transportation Loyalty/Coupons Access Control + NFC Technology SIM Secure Element WalletHandset
  • 7. © GSMA 2013 Czech Republic NFC Hub Model MNO NFC HUB Access T S M T S M T S M Loyalty T S M Transport T S M Bank T S M T S M Bank T S M Single junction between operators and service providers - lower cost of connecting a new partner - shorter integration time a new partner NFC HUB
  • 8. Rio Transportation system • users from all MNOs • Pilot length around 3 months • Customer satisfaction surveys • Technical parameters such as transaction time Interoperable mobile NFC solution for the city of Rio de Janeiro:
  • 9. © GSMA 2013 Contact information www.gsma.com/nfc Valter Wolf Market Development Director vwolf@gsma.com