The Mobile Landscape - Do you really need an app?
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The Mobile Landscape - Do you really need an app?

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Is an app really always the answer in reaching and interacting with customers? In this session we look at the differences between native apps and mobile web sites - and most importantly - how do we ...

Is an app really always the answer in reaching and interacting with customers? In this session we look at the differences between native apps and mobile web sites - and most importantly - how do we decide between the two when we want to engage with customers in the mobile context.

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The Mobile Landscape - Do you really need an app? The Mobile Landscape - Do you really need an app? Presentation Transcript

  • The Mobile Landscape! Ò  - Do you really need an app..?
  • Ò  IOS: 48%Ò  Android: 32%Ò  RIM: 15%Ò  WP: 2,4%
  • Has Android already won..? !
  • The scale from web to native!
  • Go Native for: Accessing Native features withspeed and great UX
  • The mobile web today – m-domain vs. “no mobile web”! www.domain.co.uk/pagename   www.domain.co.uk/pagename   m.domain.co.uk/c.jsp? cid=25261241&ar<d=h>p%3a m.domain.co.uk/pagename   %21%2fwww.domain.co.uk %&pagename%2f   www.domain.co.uk/pagename  
  • (But wait, is that really it..?)!
  • Hybrid frameworks – The Salvation?!
  • Hybrid apps with JS Frameworks ! Browser
  • Develop once, deploy everywhere !
  • A practical example – Smoke free, apps and web!Ò  Online coaching service aiding smokers to quit smokingÒ  Site developed using ASP.NET MVC3 HTML5 / CSS3 jQuery javascript framework MongoDB (NOSQL-database / Document database)
  • Hybrid frameworks – Sadly not the salvation..!
  • HTML5/Hybrid vs. Native !Ò  Feature RichnessÒ  PerformanceÒ  DevelopersÒ  Look-and-feel (UI experience)Ò  Support & Maintenance..
  • HTML5 is widely considered as ”the future”. But why arestatistics indicating the opposite? Until that future arrives,HTML5 is in most cases inferior to apps.Me, amongst many..
  • The jury is still out.. !
  • “ It’s not really about Apps vs. Web.. Don’t underestimate your users, and don’t limit them in how they use their devices. “ - Me
  • !!Thank you!!!@strandberg_m !mathias.strandberg@valtech.co.uk !