The mobile landscape - Do you really need an app?

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Take a look around you, on a train, in a queue at the supermarket or at a concert. Chances are good you will see people interacting with their mobile phones or tablets. So far there has been a title wave of new apps being developed by companies and organisations. But is an app really always the answer to the question of how to reach, and interact with customers in mobile devices? In this session we look at the differences between native apps, and mobile web sites, and most important - how do we decide between the two, when we want to engage with customers in the mobile context.

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The mobile landscape - Do you really need an app?

  1. 1. The Mobile Landscape #MCMS2012  - Do you really need an app?
  2. 2.  IOS: 44% Android: 28% RIM: 24% WP:1,6%
  3. 3. “ Losing 80% of your screen space forces you to focus. You need to make sure that what stays on the screen is the most important set of features “ for your customers and your business. - Luke W
  4. 4. The scale from web to native
  5. 5. Go Native for: Rendering advanced graphics
  6. 6. Go Native for: Accessing Native features
  7. 7. Go Native for: Accessing Native features
  8. 8. The mobile web today – m-domain vs. “no mobile web” www.domain.co.uk/pagename www.domain.co.uk/pagename m.domain.co.uk/c.jsp?cid=25261241& m.domain.co.uk/pagenam artid=http%3a%21%2fwww.domain.co. e uk%&pagename%2f www.domain.co.uk/pagename
  9. 9. Hybrid frameworks – The Salvation?
  10. 10. Develop once, deploy everywhere
  11. 11. Hybrid frameworks – Sadly not the salvation..
  12. 12. The scale from web to native
  13. 13. HTML5 is widely considered as ”the future”. But why arestatistics indicating the opposite? Until that future arrives,HTML5 is in most cases inferior to apps.Me, amongst many..
  14. 14. The user:
  15. 15. Thank you!@strandberg_minfo@valtech.co.uk

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