WEBINAR: Simplifying Facebook Commerce
Upcoming SlideShare
Loading in...5
×
 

WEBINAR: Simplifying Facebook Commerce

on

  • 1,111 views

This is our Simplifying Facebook Commerce Webinar (slides with VOICE OVER). ...

This is our Simplifying Facebook Commerce Webinar (slides with VOICE OVER).

Outline of the presentation: A brief introduction to the opportunities presented by Facebook Commerce (F-Commerce) will be followed by discussion of key considerations for simplifying the implementation of F-Commerce platforms in order to build profitable digital social relationships. The emphasis will be on putting the customer at the heart of planning and the tools, techniques and approaches that are necessary to build platforms on a people centric platform such as Facebook.

Statistics

Views

Total Views
1,111
Views on SlideShare
1,089
Embed Views
22

Actions

Likes
1
Downloads
30
Comments
0

4 Embeds 22

http://blog.valtech.co.uk 15
http://paper.li 5
http://a0.twimg.com 1
https://twitter.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

WEBINAR: Simplifying Facebook Commerce WEBINAR: Simplifying Facebook Commerce Presentation Transcript

  • SIMPLIFYING FACEBOOK COMMERCEHOW ORIFLAME ACHIEVED 20,000 APPLICATION INSTALLATIONS IN ONLY 6 MONTHS
  • Putting the customerat the heart ofplanning and thetools and techniquesthat enableF-Commerce
  • AGENDA WHO AM I? ORIFLAME WHY FACEBOOK COMMERCE? CUSTOMER CENTRIC PLANNING MEASUREMENT THINGS I HAVEN’T COVERED View slide
  • GLOBAL MUSCLE– LOCAL BRAINSGlobal$100 M2000 EMPLOYEES18 OFFICES8 COUNTRIES View slide
  • ORIFLAME
  • ORIFLAME €1,316M FOUNDED 1967 60 COUNTRIES UK SINCE 1970 3M CONSULTANTS
  • ORIFLAME BEAUTY STOREHTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE CONCEPT TO DELIVERY REGISTERED CONSULTANT STORES DIRECT SALES TO NETWORK CUSTOMER NEED PILOT LAUNCH
  • WHY FACEBOOK COMMERCE?
  • Facebook Commerceis eCommerce withopportunitiesmagnified by socialleverage
  • FACEBOOK ACTIVE USER TIMELINE (MILLIONS)900800700600500400300200100 0 FEB 2004 DEC 2004 DEC 2005 DEC 2006 APR 2007 OCT 2007 AUG 2008 JAN 2009 FEB 2009 APR 2009 JUL 2009 SEP 2009 DEC 2009 FEB 2010 JUL 2010 JUL 2011 SEP 2011 SOURCE: FACEBOOK
  • WEB BRANDS BILLIONS OF USER MINUTES (U.S.) SOURCE: NIELSEN
  • 30 MILLIONACTIVE USERSIN THE UK SOURCE: WWW.SOCIALBAKERS.COM
  • $34 BILLION SOURCE: WWW.SOCIALCOMMERCETODAY.COM
  • 20 MILLION APP INSTALLATIONS PER DAY350 MILLION MOBILE USERS130 FRIENDS SOURCE: FACEBOOK
  • SOURCE: ME
  • 117% ADDITIONAL AMOUNT A FAN WILL SPEND“LIKE” 51% INCREASED CHANCE OF PURCHASE30%-200% COMPANY REGISTRATION INCREASE SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY
  • DRIVESE-COMMERCETRAFFICGROWTH
  • LOCATION WHERECUSTOMERSSPEND A LOT OFTIME
  • DRIVES LOYALTYSALES
  • INCREASESPROBABILITYOF “WORD OFMOUTH” SALES
  • F-COMMERCEINDUSTRYADOPTION ISACCELERATING
  • MOBILEADOPTION OFFACEBOOK ISINCREASING
  • CUSTOMER CENTRIC PLANNING
  • Implementingservices whichmake sense in asocial platformsetting
  • STORE THE ONLY OPTION? R&D CUSTOMER SERVICE MARKETING
  • CONCEPT GENERATION
  • INSPECT AND ADAPT
  • COMPONENTS STORES OPEN GRAPH DEALS LIKE CREDITS OPEN GRAPH API CHECK IN ADVERTISING LOGIN MARKETING
  • VALTECH FACEBOOK PLATFORMS
  • MEASUREMENT
  • KEY PERFORMANCE INDICATORS
  • THINGS I HAVEN’T COVERED
  • BUT YOU STILL NEED TO CONSIDER… PRODUCT SELECTION HOSTING PAYMENT F8 (HTTP://WWW.FACEBOOK.COM/F8) CUP OF COFFEE
  • QUESTIONS
  • VISIT FACEBOOK.COM/VALTECHUKJONATHAN.COOK@VALTECH.CO.UK