WEBINAR: Simplifying Facebook Commerce

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This is our Simplifying Facebook Commerce Webinar (slides with VOICE OVER).

Outline of the presentation: A brief introduction to the opportunities presented by Facebook Commerce (F-Commerce) will be followed by discussion of key considerations for simplifying the implementation of F-Commerce platforms in order to build profitable digital social relationships. The emphasis will be on putting the customer at the heart of planning and the tools, techniques and approaches that are necessary to build platforms on a people centric platform such as Facebook.

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WEBINAR: Simplifying Facebook Commerce

  1. 1. SIMPLIFYING FACEBOOK COMMERCEHOW ORIFLAME ACHIEVED 20,000 APPLICATION INSTALLATIONS IN ONLY 6 MONTHS
  2. 2. Putting the customerat the heart ofplanning and thetools and techniquesthat enableF-Commerce
  3. 3. AGENDA WHO AM I? ORIFLAME WHY FACEBOOK COMMERCE? CUSTOMER CENTRIC PLANNING MEASUREMENT THINGS I HAVEN’T COVERED
  4. 4. GLOBAL MUSCLE– LOCAL BRAINSGlobal$100 M2000 EMPLOYEES18 OFFICES8 COUNTRIES
  5. 5. ORIFLAME
  6. 6. ORIFLAME €1,316M FOUNDED 1967 60 COUNTRIES UK SINCE 1970 3M CONSULTANTS
  7. 7. ORIFLAME BEAUTY STOREHTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE CONCEPT TO DELIVERY REGISTERED CONSULTANT STORES DIRECT SALES TO NETWORK CUSTOMER NEED PILOT LAUNCH
  8. 8. WHY FACEBOOK COMMERCE?
  9. 9. Facebook Commerceis eCommerce withopportunitiesmagnified by socialleverage
  10. 10. FACEBOOK ACTIVE USER TIMELINE (MILLIONS)900800700600500400300200100 0 FEB 2004 DEC 2004 DEC 2005 DEC 2006 APR 2007 OCT 2007 AUG 2008 JAN 2009 FEB 2009 APR 2009 JUL 2009 SEP 2009 DEC 2009 FEB 2010 JUL 2010 JUL 2011 SEP 2011 SOURCE: FACEBOOK
  11. 11. WEB BRANDS BILLIONS OF USER MINUTES (U.S.) SOURCE: NIELSEN
  12. 12. 30 MILLIONACTIVE USERSIN THE UK SOURCE: WWW.SOCIALBAKERS.COM
  13. 13. $34 BILLION SOURCE: WWW.SOCIALCOMMERCETODAY.COM
  14. 14. 20 MILLION APP INSTALLATIONS PER DAY350 MILLION MOBILE USERS130 FRIENDS SOURCE: FACEBOOK
  15. 15. SOURCE: ME
  16. 16. 117% ADDITIONAL AMOUNT A FAN WILL SPEND“LIKE” 51% INCREASED CHANCE OF PURCHASE30%-200% COMPANY REGISTRATION INCREASE SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY
  17. 17. DRIVESE-COMMERCETRAFFICGROWTH
  18. 18. LOCATION WHERECUSTOMERSSPEND A LOT OFTIME
  19. 19. DRIVES LOYALTYSALES
  20. 20. INCREASESPROBABILITYOF “WORD OFMOUTH” SALES
  21. 21. F-COMMERCEINDUSTRYADOPTION ISACCELERATING
  22. 22. MOBILEADOPTION OFFACEBOOK ISINCREASING
  23. 23. CUSTOMER CENTRIC PLANNING
  24. 24. Implementingservices whichmake sense in asocial platformsetting
  25. 25. STORE THE ONLY OPTION? R&D CUSTOMER SERVICE MARKETING
  26. 26. CONCEPT GENERATION
  27. 27. INSPECT AND ADAPT
  28. 28. COMPONENTS STORES OPEN GRAPH DEALS LIKE CREDITS OPEN GRAPH API CHECK IN ADVERTISING LOGIN MARKETING
  29. 29. VALTECH FACEBOOK PLATFORMS
  30. 30. MEASUREMENT
  31. 31. KEY PERFORMANCE INDICATORS
  32. 32. THINGS I HAVEN’T COVERED
  33. 33. BUT YOU STILL NEED TO CONSIDER… PRODUCT SELECTION HOSTING PAYMENT F8 (HTTP://WWW.FACEBOOK.COM/F8) CUP OF COFFEE
  34. 34. QUESTIONS
  35. 35. VISIT FACEBOOK.COM/VALTECHUKJONATHAN.COOK@VALTECH.CO.UK

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