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Simplifying Facebook: Designing Around People
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Simplifying Facebook: Designing Around People

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Companies are now expected to provide an online experience built around ‘people’ rather than content. As people are social animals, it’s important to rethink the fundamentals of your online presence …

Companies are now expected to provide an online experience built around ‘people’ rather than content. As people are social animals, it’s important to rethink the fundamentals of your online presence with a people centric approach. This session will introduce the idea of ‘social by design’ and discuss the methodology and platforms that you can use to simplify and monetise from your social media relationship, with real life examples of Facebook commerce and multichannel social integration.This is the presentation Valtech's Jonathan Cook gave at JUMP 2012.

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  • 1. Designing Around People October 10th 2012
  • 2. Jonathan Cook @valtech #ComeToJUMP
  • 3.  Why design around people? Facebook hype How do I rethink my business?
  • 4. WHY DESIGNAROUNDPEOPLE?
  • 5. The Internet Is Being Rebuilt Around People
  • 6. Our understanding of humans is increasing
  • 7. Internal Purposes 35 Increased speed access Increased speed 30 to internal experts% Median improvement of access to knowledge 25 Increased employee Increased successful satisfaction 20 innovation Reduced Decreased travel costs time to market 15 Increased revenue 10 Reduced opex Reduced communication costs 5 0 0 20 40 60 80 100 % of respondent companies benefiting through Social Business technologies
  • 8. External Purposes & Suppliers 30% Median improvement Increased satisfaction of suppliers, partners, external experts 25 Reduced travel costs Increased speed of access 20 Reduced time to market Increased to knowledge satisfaction 15 Increased successful innovation of externals Reduced Reduced product development costs communication 10 Increased revenue costs Reduced supply chain costs 5 0 0 10 20 30 40 50 60 % of respondent companies benefiting through Social Business technologies
  • 9. Customer Related Purposes 25% Median improvement Decreased travel costs Increased customer 20 Reduced time to market Increased customer awareness satisfaction Increased 15 customer Increased successful innovation Reduced market costs consideration 10 Increased revenue Reduced support costs Increased customer conversion + loyalty 5 0 0 10 20 30 40 50 60 70 % of respondent companies benefiting through Social Business technologies
  • 10. Facebook Hype
  • 11. WE ADAPT THE WAYS WE WORK WITH EXISTING TECHNOLOGY, TO NEW MEDIUMS
  • 12. IS THIS PARTY GOING TOBE SOCIAL?
  • 13. IS THIS PARTY GOING TOBE SOCIAL?
  • 14. MANY LIGHTWEIGHTINTERACTIONS OVER TIME.
  • 15. Time to get heavyLove Time
  • 16. HOW DO I RETHINK MYBUSINESS?
  • 17. People as an innovation lensDegree of value add High Med Low Low Med High Degree of newness
  • 18. MINIMUMMARKETABLE FEATURES
  • 19. Many lightweight interactions over time
  • 20. Pop-Up: Shop / Page / Catalogue / Offer / Event Open Graph Payment Scalable Cloud based Multi channel Costs buttons
  • 21. QUESTIONS
  • 22. REFERENCES PAUL ADAMS /PRODUCT MANAGER / FACEBOOK @Padday DUNCAN WATTS / RESEARCH SCIENTIST / YAHOO! @YahooResearch ROBIN DUNBAR / PROFFESSOR ANTHROPOLOGY / OXFORD UNIVERSITY ASA BRIGGS & PETER BURKE / Book: A SOCIAL HISTORY OF THE MEDIA DION HINCHCLIFFE & PETER KIM / Book: SOCIAL BUSINESS BY DESIGN JONATHAN COOK / HEAD NEW MEDIA / VALTECH @TrendShed
  • 23. Thank you

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