Simplifying Facebook Commerce

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This is the presentation Jonathan Cook (valtech's Head of New Media) gave at the eCommerce Expo this year.
The presentation is about Facebook Commerce.

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  • Clever opening slide picture - it got my attention!

    Thanks for the ’Facebook Commerce’ definition on slide 37.
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Simplifying Facebook Commerce

  1. SIMPLIFYING FACEBOOK COMMERCEHOW ORIFLAME ACHIEVED 20,000 APPLICATION INSTALLATIONS IN ONLY 6 MONTHS
  2. Putting the customerat the heart ofplanning and thetools and techniquesthat enableF-Commerce
  3. AGENDA WHO AM I? ORIFLAME WHY FACEBOOK COMMERCE? CUSTOMER CENTRIC PLANNING MEASUREMENT THINGS I HAVEN’T COVERED
  4. GLOBAL MUSCLE– LOCAL BRAINSGlobal$100 M1500 EMPLOYEES18 OFFICES8 COUNTRIES
  5. ORIFLAME
  6. ORIFLAME €1,316M FOUNDED 1967 60 COUNTRIES UK SINCE 1970 3M CONSULTANTS
  7. ORIFLAME BEAUTY STOREHTTP://APPS.FACEBOOK.COM/ORIFLAMESTORE CONCEPT TO DELIVERY REGISTERED CONSULTANT STORES DIRECT SALES TO NETWORK CUSTOMER NEED PILOT LAUNCH
  8. WHY FACEBOOK COMMERCE?
  9. Facebook Commerceis eCommerce withopportunitiesmagnified by socialleverage
  10. FACEBOOK ACTIVE USER TIMELINE
  11. WEB BRANDS BILLIONS OF USER MINUTES (U.S.)
  12. 30 MILLIONACTIVE USERSIN THE UK SOURCE: WWW.SOCIALBAKERS.COM
  13. $34 BILLION SOURCE: WWW.SOCIALCOMMERCETODAY.COM
  14. 20 MILLION APP INSTALLATIONS PER DAY350 MILLION MOBILE USERS130 FRIENDS SOURCE: FACEBOOK
  15. SOURCE: ME
  16. 117% ADDITIONAL AMOUNT A FAN WILL SPEND“LIKE” 51% INCREASED CHANCE OF PURCHASE30%-200% COMPANY REGISTRATION INCREASE SOURCE: ECONSULTANCY, SOCIALCOMMERCETODAY
  17. DRIVESE-COMMERCETRAFFICGROWTH
  18. LOCATION WHERECUSTOMERSSPEND A LOT OFTIME
  19. DRIVES LOYALTYSALES
  20. INCREASESPROBABILITYOF “WORD OFMOUTH” SALES
  21. F-COMMERCEINDUSTRYADOPTION ISACCELERATING
  22. MOBILEADOPTION OFFACEBOOK ISINCREASING
  23. CUSTOMER CENTRIC PLANNING
  24. Implementingservices whichmake sense in asocial platformsetting
  25. STORE THE ONLY OPTION? R&D CUSTOMER SERVICE MARKETING
  26. CONCEPT GENERATION
  27. INSPECT AND ADAPT
  28. COMPONENTS STORES OPEN GRAPH DEALS LIKE CREDITS OPEN GRAPH API CHECK IN ADVERTISING LOGIN MARKETING
  29. MEASUREMENT
  30. KEY PERFORMANCE INDICATORS
  31. THINGS I HAVEN’T COVERED
  32. BUT YOU STILL NEED TO CONSIDER… PRODUCT SELECTION HOSTING PAYMENT F8 (HTTP://WWW.FACEBOOK.COM/F8)
  33. QUESTIONS
  34. VISIT FACEBOOK.COM/VALTECHUKJONATHAN.COOK@VALTECH.CO.UK EXHIBITING AT STAND 201

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