Lunchseminarium september 2013: Nya digitala beteenden, Daniel Chow, Valtech

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Daniel Chow om trender som påverkar den digitala strategin med fokus på hur företag och organisationer bäst kan förstå dessa och dra nytta av dem i sina affärer. Daniel är webbstrateg med lång erfarenhet av digital marknadsföring inom både B2B och B2C.

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Lunchseminarium september 2013: Nya digitala beteenden, Daniel Chow, Valtech

  1. 1. NYA DIGITALA BETEENDEN!
  2. 2. DANIEL CHOW! daniel.chow@valtech.se! ! @danielchownet!
  3. 3. TRENDER!
  4. 4. Mikro Makro Påverkan på kort sikt Påverkan på lång sikt ”Mega  trends”   ”Global  fads”   ”Business  Disrup6on”   ”Business  Opportunity”  
  5. 5. SOCIALT!
  6. 6. MOBILE!
  7. 7. 24 Global Market Share of Personal Computing Platforms by Operating System Shipments, 1975 – 2012E Other TRS-80 AndroidCommodore Atari Amiga Apple WinTel 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% 1975 1977 1979 1981 1983 1985 1987 1989 1991 1993 1995 1997 1999 2001 2003 2005 2007 2009 2011 MarketShareofPersonalComputingPlatformsby OperatingSystems(%) Source: Asymco.com (as of 2011), Public Filings, Morgan Stanley Research, Gartner for 2012E data. 2012E data as of Q3:12. Re-Imagination of Computing Operating Systems - iOS + Android = 45% Share vs. 35% for Windows 1983 Wintel - 25% 1998 – 2005 Wintel – 96% 2012E Wintel – 35%
  8. 8. DATA!
  9. 9. SoMoDa! So(cial) + Mo(bile) + Da(ta)!
  10. 10. BETEENDEN!
  11. 11. MEDIA!
  12. 12. ”They will talk about it, binge on it, carry it with them on the bus and to the hairdresser, force it on their friends, tweet, blog, Facebook, make fan pages, silly GIFs, and god knows what else about it.”!
  13. 13. KOMMUNIKATION!
  14. 14. OFFLINE!
  15. 15. TACK!

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