The New Imperative        Laura Guillemin, Valtech
Agile Marketing™: the end of traditional marketing                                Three-year marketing plan        Campaig...
Agile Marketing™              isMarketing for the XXIst century       Agile Marketing™: definition
The environment has grownincreasingly technological, complex,accelerated…and uncertainThe consumer is connected, mobile,...
In order to seize the digital opportunity,Marketing needs to become Agile.Agile Marketing™: the new imperative.
•Customer Responsive Platform™: Agile content & multichannel campaign management, from the designer to the publisher, base...
Reduced Time-to-Market for campaigns and marketing actions, thanks to faster executionMultichannel presence while protec...
Valtech© 2012
Thank you
Upcoming SlideShare
Loading in …5
×

2012 introduction to valtech agile marketing english

466 views

Published on

Agile Marketing™: the end of traditional marketing

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
466
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

2012 introduction to valtech agile marketing english

  1. 1. The New Imperative Laura Guillemin, Valtech
  2. 2. Agile Marketing™: the end of traditional marketing Three-year marketing plan Campaign #1 Campaign #2 Campaign #3 Campaign #4 Plan Plan Plan Plan Create Create Create Create Publish Publish Publish Assess Assess AssessTime
  3. 3. Agile Marketing™ isMarketing for the XXIst century Agile Marketing™: definition
  4. 4. The environment has grownincreasingly technological, complex,accelerated…and uncertainThe consumer is connected, mobile,social, demanding and volatile.Brand communication paradigmneeds to evolve to remain relevant.Marketing faces numerous challengesto survive in this environment andaddress this new consumer: consistentmultichannel presence, relevance,responsiveness.
  5. 5. In order to seize the digital opportunity,Marketing needs to become Agile.Agile Marketing™: the new imperative.
  6. 6. •Customer Responsive Platform™: Agile content & multichannel campaign management, from the designer to the publisher, based on brand assets centralization (digital publishing)•Digital Analytics: Agile data-driven marketing initiatives, for more relevance to the consumer and more ROI for the marketer.•Organization and Gouvernance: Agile marketing project management,responsiveness and performance-driven, through more cross-functionalcollaboration and adaptation tofeedback.
  7. 7. Reduced Time-to-Market for campaigns and marketing actions, thanks to faster executionMultichannel presence while protecting brand consistency and avoiding fragmentationReal-time responsiveness to customer feedback, competitors and new market trendsRelevance at the same time personal, behavioral and contextual, for the consumer, at every touchpoint with the brandMeasure of ROI of marketing actions, by channel and by campaign, for aperformance-driven strategy
  8. 8. Valtech© 2012
  9. 9. Thank you

×