Workshop guerrilla testing methods @ ux bristol 2011 by valsplat
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  • 1. WorkshopGuerrilla researchmethods for mobile UXUX Bristol 2011valsplat | usability researchDenise Pires & Stijn Nieuwendijk@denisepires, @stijnn, @valsplat
  • 2. lab 2
  • 3. lab
  • 4. 4
  • 5. Valsplat?
  • 6. We want people toexperience the joyand ease of greatdigital products.
  • 7. lab 7
  • 8. test participantmoderator test participant simulator observer 9
  • 9. 1111
  • 10. contextZoek de man!
  • 11. context
  • 12. Many great ways to getuser insights on mobile UX:›  Ethnographic research›  Concept & Usability testing›  Shadowing›  Eye tracking›  Etc.
  • 13. 16
  • 14. 17
  • 15. Go light & lo fi
  • 16. Test early and often
  • 17. Weapons of choice› Paper prototyping› Mock up testing
  • 18. How?
  • 19. All you need: › Test material › “Real” users › Realistic scenario’s › Sharp observation
  • 20. Test material › Most important flows › Not just happy path › Real copy
  • 21. iPhone 10:15 PM Company logo Mobile tax guide Search the tax guideAdvanced Search Browse by category My files About Home Help
  • 22. Real users › No UX-designers› Not involved› Ideally: target group
  • 23. Realistic scenario’s › Situations› No freebies› Open questions
  • 24. 29
  • 25. Sharp observation › Focus on expectation, behavior and interaction first› Opinions second
  • 26. Your turn!
  • 27. Assignment Test a mobile app for tax consultants in a Paper prototype or HTML demo
  • 28. About the app ›  For tax consultants ›  Reference, research, referral tool for laws and articles
  • 29. Research questions ›  To what extent can people interact with this app? ›  Can it be improved? ›  If so: how?
  • 30. Roles & activities ›  Test participant ›  Moderator ›  Observer(s)
  • 31. Scenarios ›  Formulate scenarios, tasks and questions (about 5 min.)
  • 32. Moderator ›  Let users perform the tasks as independently as possible.
  • 33. Observer(s) ›  Pay close attention to what the test participant does while performing the task(s). ›  Note down every aspect and detail.
  • 34. Divide the rolesLet test participantsgrab some coffee!
  • 35. Moderator & Observer ›  Example scenario: ‘You are at a client. You are wondering what the exceptions are regarding the window tax. You want to look this up on your tax app.’
  • 36. Mock-up demo:madebypit.com/tax
  • 37. Start the test!
  • 38. What did you see &learn?
  • 39. The usability labwas only the beginning… 48
  • 40. Go light & lo fi
  • 41. Test early and often
  • 42. Kill your darlings!
  • 43. Thank you!denise@valsplat.nl, @denisepiresstijn@valsplat,nl @stijnnwww.valsplat.com