Workshop guerrilla testing methods @ ux bristol 2011 by valsplat

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Workshop guerrilla testing methods @ ux bristol 2011 by valsplat

  1. 1. WorkshopGuerrilla researchmethods for mobile UXUX Bristol 2011valsplat | usability researchDenise Pires & Stijn Nieuwendijk@denisepires, @stijnn, @valsplat
  2. 2. lab 2
  3. 3. lab
  4. 4. 4
  5. 5. Valsplat?
  6. 6. We want people toexperience the joyand ease of greatdigital products.
  7. 7. lab 7
  8. 8. test participantmoderator test participant simulator observer 9
  9. 9. 1111
  10. 10. contextZoek de man!
  11. 11. context
  12. 12. Many great ways to getuser insights on mobile UX:›  Ethnographic research›  Concept & Usability testing›  Shadowing›  Eye tracking›  Etc.
  13. 13. 16
  14. 14. 17
  15. 15. Go light & lo fi
  16. 16. Test early and often
  17. 17. Weapons of choice› Paper prototyping› Mock up testing
  18. 18. How?
  19. 19. All you need: › Test material › “Real” users › Realistic scenario’s › Sharp observation
  20. 20. Test material › Most important flows › Not just happy path › Real copy
  21. 21. iPhone 10:15 PM Company logo Mobile tax guide Search the tax guideAdvanced Search Browse by category My files About Home Help
  22. 22. Real users › No UX-designers› Not involved› Ideally: target group
  23. 23. Realistic scenario’s › Situations› No freebies› Open questions
  24. 24. 29
  25. 25. Sharp observation › Focus on expectation, behavior and interaction first› Opinions second
  26. 26. Your turn!
  27. 27. Assignment Test a mobile app for tax consultants in a Paper prototype or HTML demo
  28. 28. About the app ›  For tax consultants ›  Reference, research, referral tool for laws and articles
  29. 29. Research questions ›  To what extent can people interact with this app? ›  Can it be improved? ›  If so: how?
  30. 30. Roles & activities ›  Test participant ›  Moderator ›  Observer(s)
  31. 31. Scenarios ›  Formulate scenarios, tasks and questions (about 5 min.)
  32. 32. Moderator ›  Let users perform the tasks as independently as possible.
  33. 33. Observer(s) ›  Pay close attention to what the test participant does while performing the task(s). ›  Note down every aspect and detail.
  34. 34. Divide the rolesLet test participantsgrab some coffee!
  35. 35. Moderator & Observer ›  Example scenario: ‘You are at a client. You are wondering what the exceptions are regarding the window tax. You want to look this up on your tax app.’
  36. 36. Mock-up demo:madebypit.com/tax
  37. 37. Start the test!
  38. 38. What did you see &learn?
  39. 39. The usability labwas only the beginning… 48
  40. 40. Go light & lo fi
  41. 41. Test early and often
  42. 42. Kill your darlings!
  43. 43. Thank you!denise@valsplat.nl, @denisepiresstijn@valsplat,nl @stijnnwww.valsplat.com

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