Communication Principles of ID: Inverted Pyramid                              Inverted Pyramid                    structur...
Communication Principles of ID: Inverted Pyramid                                     LEAD                     SUPPORTING I...
Communication Principles of ID: Inverted Pyramid
Communication Principles of ID: Inverted Pyramid                 LEAD: most relevant/important like                    who...
Communication Principles of ID: Inverted PyramidLEAD: Hard (concise), Soft (narrative)NASA is proposing another space proj...
Communication Principles of ID: Inverted Pyramidhttp://www.veryshortlist.com/other/daily.cfm/review/2102/vsl/welcome-to-th...
Communication Principles of ID: Inverted Pyramidhttp://www.veryshortlist.com/style/daily.cfm/review/2112/Current_cinema//?
Communication Principles of ID: Familiarity                                   Familiarity                        emotional...
Communication Principles of ID: Familiarity                      The Principle of Least Effort                   searching...
Communication Principles of ID: Familiarity                      The Principle of Least Effort                  - humans w...
Communication Principles of ID: Familiarity
Communication Principles of ID: Familiarity   So humans are "lazy users" ....how does that effect us?
Communication Principles of ID: Familiarity   So humans are "lazy users" ....how does that effect us?                     ...
Communication Principles of ID: Familiarity  Reading Museum  http://www.historypin.com/profile/view/Reading%20Museum
Communication Principles of ID: Familiarity                     Uncertainty Reduction Theory              insight into soc...
Communication Principles of ID: Familiarity                     Uncertainty Reduction Theory              When encounterin...
Communication Principles of ID: Familiarity                    Uncertainty Reduction Theory:                        ENTRY,...
Communication Principles of ID: Familiarity                    Uncertainty Reduction Theory:                        ENTRY,...
Communication Principles of ID: Familiarity                    Uncertainty Reduction Theory:                        ENTRY,...
Communication Principles of ID: Familiarity                    Uncertainty Reduction Theory:                        ENTRY,...
Communication Principles of ID: Literacy                                    Literacy                   ability to recogniz...
Communication Principles of ID: Literacy                               Visual Literacy                 now images exceed t...
Communication Principles of ID: Literacy                                                Semiotics    signs and symbols are...
Communication Principles of ID: Literacyhttp://aristotelis9.wordpress.com/2009/05/09/semiotics/
Communication Principles of ID: Literacy                                     Signs              denotation: most commonly ...
Communication Principles of ID: Literacy                                     Signs                        Icons, Symbols, ...
Communication Principles of ID: Literacy                                     Signs                        Icons, Symbols, ...
Communication Principles of ID: Literacy                                     Signs                        Icons, Symbols, ...
Communication Principles of ID: Literacy        Signs: Context, culture and experience not fixed    Communication is never...
Quick Tips for Week 4: Inverted Pyramid- Use stories or anecdotes to place information in context for an emotionalconnecti...
Quick Tips for Week 4: Familiarity- Evolutionary change through incremental steps- Use familiar to introduce new concepts
Quick Tips for Week 4: Literacy- Use customary icons and symbols to ensure communication.- Be aware of Cultural changes to...
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InfoUrban: Week4 inverted pyramid_familiarity

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InfoUrban: Week4 inverted pyramid_familiarity

  1. 1. Communication Principles of ID: Inverted Pyramid Inverted Pyramid structure for delivering written content Online Magazines Newspapers American Civil War telegraph was tempermental. News had to be conveyed succinctly and quickly.
  2. 2. Communication Principles of ID: Inverted Pyramid LEAD SUPPORTING INFORMATION DETAILS
  3. 3. Communication Principles of ID: Inverted Pyramid
  4. 4. Communication Principles of ID: Inverted Pyramid LEAD: most relevant/important like who, what where and why SUPPORTING INFORMATION: In order of importants DETAILS: Bottom up, easy editing
  5. 5. Communication Principles of ID: Inverted PyramidLEAD: Hard (concise), Soft (narrative)NASA is proposing another space project. The agencys budget request, announced today, included aplan to send another person to the moon. This time the agency hopes to establish a long-term facilityas a jumping-off point for other space adventures. The budget requests approximately ten trilliondollars for the project. ...LEAD: Soft (narrative)Humans will be going to the moon again. The NASA announcement came as the agency requested tentrillion dollars of appropriations for the project. ...
  6. 6. Communication Principles of ID: Inverted Pyramidhttp://www.veryshortlist.com/other/daily.cfm/review/2102/vsl/welcome-to-the-new-vsl/
  7. 7. Communication Principles of ID: Inverted Pyramidhttp://www.veryshortlist.com/style/daily.cfm/review/2112/Current_cinema//?
  8. 8. Communication Principles of ID: Familiarity Familiarity emotional state effects learning
  9. 9. Communication Principles of ID: Familiarity The Principle of Least Effort searching and seeking behavior of users Thomas Mann, a general reference librarian at US Library of Congress
  10. 10. Communication Principles of ID: Familiarity The Principle of Least Effort - humans will naturally gravitate toward what is familiar and easy...even if result is poor - ease of use may be more important to the researcher than the quality of results
  11. 11. Communication Principles of ID: Familiarity
  12. 12. Communication Principles of ID: Familiarity So humans are "lazy users" ....how does that effect us?
  13. 13. Communication Principles of ID: Familiarity So humans are "lazy users" ....how does that effect us? - Learn how users search content (wayfinding, online, directions, etc.) - forecast users abilities, tools of choice, familiarity with technology, access to media, etc. - appropriate information structure for clear and memorable communication
  14. 14. Communication Principles of ID: Familiarity Reading Museum http://www.historypin.com/profile/view/Reading%20Museum
  15. 15. Communication Principles of ID: Familiarity Uncertainty Reduction Theory insight into social interaction and how individuals cope when meeting strangers Charles Berger and Richard Calabrese, 1975 journal " Human Communication Research"
  16. 16. Communication Principles of ID: Familiarity Uncertainty Reduction Theory When encountering a new person/group we have 3 phases of discovery: Entry, Personal, and Exit = Understand this process so that we can predict behavior to reduce uncertainty and discomfort
  17. 17. Communication Principles of ID: Familiarity Uncertainty Reduction Theory: ENTRY, PERSONAL, EXIT communication via commonly accepted social rules: - Shaking hands - Conversation like "How about this weather!?" or "Nice to meet you."
  18. 18. Communication Principles of ID: Familiarity Uncertainty Reduction Theory: ENTRY, PERSONAL, EXIT relaxed and sharing info more freely - beliefs - Values - conversation like "where do you work" or "what music do you like"
  19. 19. Communication Principles of ID: Familiarity Uncertainty Reduction Theory: ENTRY, PERSONAL, EXIT determine if the whether the relationship wil continue or conclude - conversation like "may I have your business card?" or "it was nice to meet you"
  20. 20. Communication Principles of ID: Familiarity Uncertainty Reduction Theory: ENTRY, PERSONAL, EXIT - when we are uncertain we seek information - certainty is enhanced by similarities - what we are uncertain of is less favorable
  21. 21. Communication Principles of ID: Literacy Literacy ability to recognize when info is needed find, evaluate, analyze and use information
  22. 22. Communication Principles of ID: Literacy Visual Literacy now images exceed the printed the word - Focus on interpretation, appreciation, gathering and creation of images - Images aid thinking, desision making, learning and communication - realize not all images are objective, some altered
  23. 23. Communication Principles of ID: Literacy Semiotics signs and symbols are elements of language and communication - informs interpretation of imagery - meanings assigned through variables ( sender, receiver, context and culture)- Semantics( relation between signifiers, like words,phrases, signs and symbols, what they stand for)- Syntactics (study of the principles and rules for constructing phrases )- Pragmatics (a subfield of linguistics which studies the ways in which context contributes to meaning.)
  24. 24. Communication Principles of ID: Literacyhttp://aristotelis9.wordpress.com/2009/05/09/semiotics/
  25. 25. Communication Principles of ID: Literacy Signs denotation: most commonly accepted meaning connotation: secondary associations based on personal experience
  26. 26. Communication Principles of ID: Literacy Signs Icons, Symbols, Indexes literal visual representations
  27. 27. Communication Principles of ID: Literacy Signs Icons, Symbols, Indexes abstract without physical form
  28. 28. Communication Principles of ID: Literacy Signs Icons, Symbols, Indexes create connections between objects
  29. 29. Communication Principles of ID: Literacy Signs: Context, culture and experience not fixed Communication is never static. Experiences evolve and so does the meaning we ascribe to signs
  30. 30. Quick Tips for Week 4: Inverted Pyramid- Use stories or anecdotes to place information in context for an emotionalconnection- Consider previous precedents and user interaction. Will changes youapply help or hinder communication- Stick to the facts to enhance skimming and scanning for things with timeconstraint.
  31. 31. Quick Tips for Week 4: Familiarity- Evolutionary change through incremental steps- Use familiar to introduce new concepts
  32. 32. Quick Tips for Week 4: Literacy- Use customary icons and symbols to ensure communication.- Be aware of Cultural changes to ensure consistent communication(telephone looks different now that than- be familiar with the visual language of your audience. Do they preferphotos or icons or text? A literary review or ethnographic study canhelp.
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